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NAME
DATE
Unit 2
Lesson 2.8 – Event Marketing
What is Sports & Entertainment Marketing
CLASS ACTIVITY
Instructions
Event marketing has become a profitable segment of the sports and entertainment industry and he number of events being
offered continues to grow each year. In the United States, major events range from sports (Super Bowl), entertainment
(Grammys) to crossover (ESPY Awards).
In this exercise, you will need to establish a list of ten (10) U.S. events that draw consumer attention and, as a result
significant media coverage. Use the space below to compile your list, making sure to indicate where each respective event
takes place. If the event site alternates (such as the Super Bowl), be sure to make a notation and indicate the city that will
be hosting the next event.
1)
Super bowl- Sofi stadium in Los Angeles
2)
NBA finals- Depends on which temas decide to play
3)
World Series- Depends in which teams play
4) NBA draft- Brooklyn New York
5)
Stanley cup- Depends on the team
6)
ESPYS- LA or NY
7)
NFL draft- Las Vegas
8)
Grammys- LA or NY
9) MLS Finals- Depends on team
10)
Masters- Augusta Georgia
Unit 2 – What is SEM
Page 1 of 2
© 2015 Sports Career Consulting, LLC
________________________________________________________________________ ______________________________
NAME
DATE
Unit 2
Lesson 2.8 – Event Marketing
What is Sports & Entertainment Marketing
Unit 2 – What is SEM
Page 2 of 2
CLASS ACTIVITY
© 2015 Sports Career Consulting, LLC