Title of Lesson: 7 Functions Of Sports & Entertainment Marketing Grade/Subject/Topic: High School 9-12, Introduction to Sports Marketing, 7 Functions of SEM Teacher: Whiddon Stage 1 – Desired Results: Students will be able to define, explain, and apply the 7 core functions of Sports and Entertainment Marketing. Common Core Colorado Performance Standard: MKT. – ISEM-2. Interpret Marketing concepts as they apply to sports and entertainment marketing. 2.2. Explain the marketing functions as they relate to each area of sports and entertainment marketing. Big Idea: The core standards/functions of marketing are the foundation of all marketing activities. Enduring Understanding(s) Student Objectives (outcomes): Every product or service marketed involves at least one of each of the core standards. Essential Question(s): What are the 7 core functions that go into marketing an NFL team sweatshirt? Background Knowledge: Economics – price is affected by supply and demand. Promotion is advertising. Lead students in a discussion of recent sporting good purchases they made and all the processes that went into the buying decision. Students will have vocabulary definitions of each of the core functions. Stage 2 – Evidence Performance Tasks: Students will create a google slides presentation highlighting each of the core functions with examples. Students will present their final product to the class. Informal: Teacher observation – check off each task as it is completed on the given assignment. Formal: Final project graded by a rubric. Stage 3 – Learning Plan & Resources Students will: Read text - Chapter 1 Resources: Text: Technology: computer and/or own device to create a digital presentation. Handout: Project Assignment and Grading Rubric 7 Functions of Marketing Power Point Project (100 Pts) All of the marketing activities that you encounter daily can be classified into seven functions of marketing. Successful companies must understand and utilize each of the Functions of Marketing to ensure success. Instructions: For this project, select a popular sports or entertainment facility, restaurant, sporting goods company, or retail store in the Colorado or your surrounding community and demonstrate how it uses the seven functions of Marketing. Thoroughly describe each function and how it’s used by the company. Activity: Create a Google Slides presentation about the 7 functions of Marketing. The title slide will say:- “7 Functions of Marketing for (name of business)”. Include a slide for the logo or store Marquee (sign outside of store) and include 3 different pictures of the company’s products. Create a slide for each of the 7 functions of marketing, describing how the business uses them. You will present your final product to the class. Presentation counts toward your final grade. See the grading rubric at the bottom of this page. You must include the following at a minimum: 1. Product/Service Management: Identify 3 different products your chosen company sells. Identify at least one product that they have changed/improved in the last year. What did they do, how was the product improved or changed? 2. Pricing: Identify the prices for the 3 products identified above. Include any information on sales price. What is the original price and how much is it on sale for? 3. Distribution: Explain how customers receive their products. Does the company distribute in more than one way? How does the company get their products to their customers? 4. Promotion: Identify one current sales promotion that they have going on right now. Identify an addition form of promotion that the store is doing. (customer reward program, tie in, sponsorship) 5. Marketing Information Management: Identify two ways that the company can get customers satisfaction data from customers. Does the company use social media to gain customer information? What types? (Facebook, Twitter, Tumblr, Pinterest, etc) Identify three questions you would ask a customer to help you gain feedback on the products the company offers. 6. Selling: Describe the ways the company sells its products. Stores, online, etc. 7. Financing: Explain the forms of payment the company accepts from its customers.
