Title of Lesson:
7 Functions Of Sports & Entertainment Marketing
Grade/Subject/Topic: High School 9-12, Introduction to Sports Marketing, 7 Functions of SEM
Teacher: Whiddon
Stage 1 – Desired Results: Students will be able to define, explain, and apply the 7 core functions of
Sports and Entertainment Marketing.
Common Core Colorado Performance Standard:
MKT. – ISEM-2. Interpret Marketing concepts as they apply to sports and entertainment marketing.
2.2. Explain the marketing functions as they relate to each area of sports and entertainment marketing.
Big Idea: The core standards/functions of
marketing are the foundation of all marketing
activities.
Enduring Understanding(s)
Student Objectives (outcomes): Every product or
service marketed involves at least one of each of the
core standards.
Essential Question(s): What are the 7 core functions that go into marketing an NFL team sweatshirt?
Background Knowledge: Economics – price is affected by supply and demand. Promotion is advertising.
Lead students in a discussion of recent sporting good purchases they made and all the processes that
went into the buying decision. Students will have vocabulary definitions of each of the core functions.
Stage 2 – Evidence
Performance Tasks:
Students will create a google slides presentation
highlighting each of the core functions with
examples. Students will present their final product
to the class.
Informal: Teacher observation – check off each task
as it is completed on the given assignment.
Formal: Final project graded by a rubric.
Stage 3 – Learning Plan & Resources
Students will: Read text - Chapter 1
Resources: Text: Technology: computer and/or own device to create a digital presentation.
Handout: Project Assignment and Grading Rubric
7 Functions of Marketing Power Point Project
(100 Pts)
All of the marketing activities that you encounter daily can be classified into seven functions of marketing. Successful
companies must understand and utilize each of the Functions of Marketing to ensure success.
Instructions: For this project, select a popular sports or entertainment facility, restaurant, sporting goods company, or
retail store in the Colorado or your surrounding community and demonstrate how it uses the seven functions of
Marketing. Thoroughly describe each function and how it’s used by the company.
Activity: Create a Google Slides presentation about the 7 functions of Marketing. The title slide will say:- “7 Functions
of Marketing for (name of business)”. Include a slide for the logo or store Marquee (sign outside of store) and include 3
different pictures of the company’s products. Create a slide for each of the 7 functions of marketing, describing how the
business uses them. You will present your final product to the class. Presentation counts toward your final grade. See
the grading rubric at the bottom of this page.
You must include the following at a minimum:
1. Product/Service Management: Identify 3 different products your chosen company sells. Identify at
least one product that they have changed/improved in the last year. What did they do, how was the product
improved or changed?
2. Pricing: Identify the prices for the 3 products identified above. Include any information on sales price.
What is the original price and how much is it on sale for?
3. Distribution: Explain how customers receive their products. Does the company distribute in more than
one way? How does the company get their products to their customers?
4. Promotion: Identify one current sales promotion that they have going on right now. Identify an addition
form of promotion that the store is doing. (customer reward program, tie in, sponsorship)
5. Marketing Information Management: Identify two ways that the company can get customers
satisfaction data from customers. Does the company use social media to gain customer information? What
types? (Facebook, Twitter, Tumblr, Pinterest, etc) Identify three questions you would ask a customer to help
you gain feedback on the products the company offers.
6. Selling: Describe the ways the company sells its products. Stores, online, etc.
7. Financing: Explain the forms of payment the company accepts from its customers.