MANAGERIAL ACCOUNTING & COSTING ACC 221 Week 3 & 4: Lecture 3 (part a & b) 1 PART A: Learning Aims • To be able to analyze the distribution format in the income statement. • To be able to understand the basics of Cost Volume Profit Analysis. • To be able to prepare CVP elements: Break-even Analysis, Target profit analysis and margin of safety. 2 Income Statement • Presents the results of operations for a period of time. – Income – the sales revenue shows the income from goods/services sold in the year. – Expenses – in order to make revenues we must incur expenses: an outflow of money to pay for an item or service e.g. wages, rents, electricity e.t.c The income statement is split into two parts a) the Trading account which gives the gross profit and b) the Profit & Loss account which gives us the Net Profit. 3 TRADITIONAL FORMAT RETAIL FIRM: Trading and Profit & Loss account € € Opening Stock of ready goods X Add Purchases of ready goods X X Sales Less Sales Returns X X X Less Purchases Return Less Closing stock of ready goods X Cost of Sales Gross Profit c/d Operating expenses Selling Expenses Administrative Expenses Net Profit X X X X X X Gross Profit b/d X X X X X X 4 TRADITIONAL FORMAT MANUFACTURING COMPANY: Trading and Profit & Loss account € € Opening Stock of finished goods X Add Purchases of ready goods X Add: Cost of Production X (Cost of goods manufactured) Sales Less Sales Returns X Less Closing stock of finished goods X Cost of Sales X Gross Profit c/d X Operating expenses Selling Expenses Administrative Expenses Net Profit X X X X X X Gross Profit b/d X X X X X X 5 The Contribution Format of the Income Statement • Is the format which distinguish the costs according to their behavior: variable or fixed. • The reason we do this is to help internally the managers through the grouping of cost data into the format which will make easy the planning, controlling and decision making. This format is not available to people outside the business. • A contribution margin income statement is an income statement in which all variable expenses are deducted from sales to arrive at a contribution margin, from which all fixed expenses are then deducted to arrive at the net profit or loss for the period. • As sales increase, the contribution margin will increase in combination with sales, while fixed costs remain (approximately) the same. 6 CONTRIBUTION FORMAT MANUFACTURING COMPANY: Trading and Profit & Loss account € € Sales Less Sales Returns VARIABLE EXPENSES: Variable manufacturing expenses X Variable Selling Expenses X Variable Administrative Expenses X Contribution Margin c/d FIXED COSTS: Fixed manufacturing expenses Fixed Selling Expenses Fixed Administrative Expenses Net Profit X X X X X X X X X Contribution Margin b/d X X X X X X 7 • In a traditional Format the ‘cost of goods sold’ contains both variable and fixed expenses and when we apply a contribution format the ‘cost of goods sold’ is divided between variable production costs and fixed production costs. 8 COST-VOLUME-PROFIT ANALYSIS CVP • Cost – Volume – Profit (CVP) analysis is a powerful tool that helps managers understand the relationships among cost, volume and profit and then make decisions. • CVP analysis focuses on how profits are affected by the following five factors: – Selling prices – Sales volume – Per Unit Variable Costs – Total Fixed Costs – Mix of Products sold 9 Some examples of decisions where Cost-Volume-Profit analysis can provide help are: • What price(s) should we charge for our products or services ? • How many units of a product should we produce ? • Should we spend more on advertising ? • Should we add or delete a product line ? • Should we accept or decline a special order ? • What sales mix (different products) should we strive for ? • What is the effect of a change to a different raw material supplier ? • Should we increase or decrease our work force ? • How should we make our products ? 10 The contribution income statement helps managers to be aware of the impact of changes in selling price, cost and volume. • Examples: The A company is selling one unit of its product for €250. It has variable expenses €150 per unit and total fixed expenses €35000. 1) If it sells only 1 product: Contribution Income Statement Total € Sales (1 unit) Less: Variable exps Contribution Margin Less: Fixed exps NET LOSS 250 (150) 100 (35000) (34900) Per Unit € 250 (150) 100 For each additional product that the company can sell €100 contribution margin will become available to 11 cover the fixed costs 2) How many units the business must sell in order to reach at break even point? Break even point is the number of units sold at which the company has neither profit nor loss but it just covers all of its costs. This point in our example is realized when we sell 350 units: Contribution Income Statement Total € Sales (350*250) 87500 (52500) Less: Variable exps (350*150) Contribution Margin 35000 Less: Fixed exps (35000) NET PROFIT / LOSS (0) Per Unit € 250 (150) 100 12 Once the break-even point has been reached the net income will increase for each additional unit sold. For e.g. if 352 units are sold (2 units above the break even point then the net profit will be €200 and so forth. An easy way to calculate the net profit is to multiply the contribution margin with the extra units, in this case is €100*2= €200 13 Contribution Margin Ratio ( CM Ratio) • Contribution margin ratio can be used to calculate cost – volume – profit. • The CM Ratio is the expression of contribution margin as percentage of total sales: CM RATIO = Total Contribution Margin Total Sales • The CM Ratio is a useful tool because it shows how the contribution margin will be affected by a change in total sales. • The relationship between profit and the CM ratio can be expressed using the following equation: Profit = CM Ratio X Sales – Fixed Expenses If fixed expenses do not change the net profit will be increased by the same amount as the contribution margin. 14 Some Applications of CVP Analysis • The Cost Volume Profit Analysis can help find out the most profitable combination of fixed costs, variable costs, selling price and sales volume. • The examples following shows how. 15 1. CHANGE IN FIXED COST AND SALES VOLUME Example: The A company sold 400 units of its product and fixed exps are €35000. But the sales manager believes that if they increase by €10,000 the advertising cost the sales will be increased by €30,000, which means they will sell totally 520 units of product. Should the advertising be increased? Solution 1: Contribution Income Statement Current Sales € Sales with Incr. in Adv € Per Unit € Sales (400*250) 100000 130000(520*250) 250 Less:Variable exps(400*150) (60000) (78000) (520*150) (150) Contribution Margin 40000 52000 100 Less: Fixed exps (35000) (45000) Increase in Profit €2000 NET PROFIT 5000 7000 Solution 2: CM Ratio= 40000=0.4=40% Increase in contribution margin 100000 30000*40%= 12000 Less Increase in F.Exps Increase in Net Profit 10000 2000 2. CHANGE IN VARIABLE COST AND SALES VOLUME Example: The management of the A company believes that if they use higher quality materials which will increase the variable costs by €10 per unit the sales will be increased to 480 from 400.Should the quality be improved? Solution 1: Contribution Income Statement Current Sales € Sales with in V.C € Per Unit after the change € Sales (400*250) 100000 120000(480*250) 250 Less:Variable exps(400*150) (60000) (76800)(480*160) (160) Contribution Margin 40000 43200 90 Increase in Less: Fixed exps (35000) (35000) C.M €3200 NET PROFIT 5000 8200 Increase in Solution 2: Profit €3200 The new Contribution Margin will be decreased by €10 since the variable cost will be increased by €10. 480*90= 43200 Less Initial C.M 40000 THE NET PROFIT INCREASED AT THE SAME AMOUNT AS C.M (recall slide Increase in Total C.M 3200 14) 17 3. CHANGE IN FIXED COST,SALES PRICE AND SALES VOLUME Example: The sales manager of the A company believes that if they cut down the sales price by €20 and increase advertising by €15000 the sales will be increased to 600 from 400.Should they realize those thoughts? NO Solution 1: Contribution Income Statement Current Sales € Sales (400*250) 100000 Less:Variable exps(400*150) (60000) Contribution Margin 40000 Less: Fixed exps (35000) NET PROFIT/LOSS 5000 Solution 2: Sales with in Price € Per Unit after the change € 138000(600*230) (90000)(600*150) 48000 (50000) (2000) 230 (150) 80 Reduce in Profit by (€7000) The new Contribution Margin will be decreased by €20 since the Sale price will be reduce by €20. 600*80= 48000 Less previous C.M (40000) Increase in C.M 8000 Less increase in Fixed Costs (15000) Decrease in profit (7000) 18 4. CHANGE IN FIXED COST,VARIABLE COST AND SALES VOLUME Example: The sales manager of the A company believes that if they pay sales commissions of €15 per unit sold, rather than pay salespersons flat salary €6000 per month, the sales will be increased to 460 from 400.Should they realize those thoughts? Solution 1: Contribution Income Statement Current Sales € Sales (400*250) 100000 Less:Variable exps(400*150) (60000) Contribution Margin 40000 Less: Fixed exps (35000) NET PROFIT/LOSS 5000 Solution 2: Sales with in V.C € Per Unit after the change € 115000(460*250) (75900)(460*165) 39100 (29000) 10100 250 (165) 85 Increase in Profit €5100 The new Contribution Margin will be decreased by €15 since the Variable cost will be rise by €15. 460*85= 39100 Less previous C.M (40000) Increase in C.M (900) Add decrease in Fixed Costs 6000 Increase in profit 5100 19 Important Elements of CVP Analysis • Break-Even element Is the level of sales at which the company profit is zero. Is important to know this level so as to Estimate how far the sales could drop before the company begins to loose money. Two methods to compute Break-even-point: A) The equation method and B) The contribution margin method 20 A) The equation method: Profit= Sales – variable costs – fixed costs therefore Sales= Profits + variable costs +fixed costs Example: The A company is selling one unit of its product for €250. it has variable expenses €150 per unit and total fixed expenses €35000. What is the level of sales at which it has break even? Q*250=Q*150+35000+0 =>Q*250-Q*150=35000 =>100Q=35000 =>Q=350 total units So the break even in total euro sales is 350*250= €87500 21 B) The contribution margin method: Is based on the idea show at the beginning where:each unit sold gives a certain amount of contribution margin that goes toward covering fixed costs. Break-even-point = Fixed Expenses Contribution margin per unit Example 1 slide 11: BEP=35000=350 units 100 If we wish to find the BEP in total euro sales, which is useful for companies that have multiple product lines and they want to compute a single break even point for the company as a whole, we use the following Calculation: Break-even-point = Fixed Expenses CM Ratio 22 • Target profit analysis The CVP formulas are used to estimate the volume of sales needed to achieve a target profit. We use the equation method of break-even to calculate this. Example: If our target is to reach the € 40000 and all other data are the same as example 1 how many units we must sell in order to gain € 40000 profits? Profit= Sales – variable costs – fixed costs => 40000=Q*250-Q*150-35000 =>40000=100*Q-35000 =>Q=75000 =750 units must be sold 100 23 • The Margin of Safety Is the excess of budgeted (or actual) sales euro over the break – even volume of sales euro. It is the amount by which sales can drop before losses are incurred. The higher the margin of safety, the lower the risk of not breaking even and incurring a loss. The formula for the margin of safety is: Margin of Safety in euro = Total Budgeted (or actual) sales – Break even sales 24 Example: If we sell at the present 400 units of €250 each and we found before that the BEP is at 350 units the margin of safety is: • Actual sales 400* € 250= • Break-even-point at 350*250= • Margin of safety 100,000 (87,500) € 12,500 This means that the company can not drop its sales more than € 12,500 because then it will face losses. 25 PART B: Learning Aims • How we choose a cost structure? • The impact of sales mix on a company’s net profit. • How we calculate break even point in multi-product companies? 26 Cost Volume Profit Considerations in choosing a cost structure • Cost structure is the relative proportion of fixed and variable costs in an organization. 27 Cost Structure and profit stability • When a manager is trading off between fixed and variable costs, which cost structure is better? High variable costs and low fixed costs or the opposite? • There is no single answer to this question because there may be advantages and disadvantages for both structures. To understand this we examine two firms operating at the same industry. 28 Example 1: We examine the income statements of two berries farms : the A and X farm. The A farm depends on migrant workers to pick its berries by hand and X farm has invested in expensive berry picking machines. The A farm has higher variable costs while the X farm has higher fixed costs: Contribution Income Statements of the two firms A farm X farm Sales 100,000 100% 100,000 100% Less: Variable expenses (60,000) 60% (30,000) 30% Contribution Margin 40,000 40% 70,000 70% Less: Fixed expenses (30000) (60000) NET PROFIT 10,000 10,000 I calculate the % of the variable costs and the CM Ratio in order to give answers to examples 2 and 3. 29 The question as to which farm has the better cost structure depends on many factors including: 1.The long-run trend in sales 2.Year to year fluctuations in the level of sales 3.The attitude of the owners toward risk If the sales are expected to be above 100,000 in the future then the X farm probably has the better cost structure: this is because its CM Ratio its higher and its profits will therefore increase more rapidly as sales increase. (example 2) If sales drop below 100,000 from time –time the A farm will have greater stability in net income and it will be more protected from losses during bad years. (example 3) 30 Example 2: Sales increases by 10% to 110,000 without any increase in fixed costs Contribution Income Statements of the two firms A farm X farm Sales 110,000 110,000 60% Less: Variable expenses (66,000) (33,000) 110,000*30% 40% Contribution Margin 44,000 77,000 70% Less: Fixed expenses (30000) (60000) NET PROFIT 14,000 17,000 The X farm has experienced grater increase in net operating income due to its higher CM Ratio even though the increase in sales was the same for both farms. 31 Example 3: Sales decreases below 100,000. What is the break even points of the two farms? And what are there margins of safety? • Two methods to find break even point: 1.The equation method Profit= Sales – Variable exps – Fixed exps A Farm: 0=S-60%S-30000=>S=75,000 X Farm: 0=S-30%S-60000=>S=85,714 2. The contribution margin method: F.A/CM Ratio A Farm: 30000= 75000 X Farm:60000=85,714 • 40% Margin of safety: 70% A FARM Total Sales 100,000 Break even sales 75,000 Margin of Safety in € sales 25,000 Margin of Safety as a % of sales 25% X FARM 100,000 85,714 14,286 14.3% 32 Lets assume that sales drop by 10% to 90,000 without any decrease in fixed costs Contribution Income Statements of the two firms A farm X farm Sales 90,000 90,000 Less: Variable expenses (54,000) 60% (27,000) 90,000*30% 40% Contribution Margin 36,000 63,000 70% Less: Fixed expenses (30000) (60000) NET PROFIT 6,000 3,000 The A farm has experienced smaller decrease in net operating income due to its lower CM Ratio even though the decrease in sales was the same for both farms. 33 • Summary : This analysis makes it clear that A farm is less exposed to downturns than X farm for two reasons: 1. It has lower fixed expenses, lower break even sales (75000 instead of 85714) and higher margin of safety. That’s why it not incur losses as quickly as X Farm in periods where sales decline a lot. 2. It has lower CM Ratio (40% instead of 70%) and therefore A farm will not lose contribution margin as rapidly as X farm when sales fall. Thus A farm’s income is less unstable. On the one hand this is a disadvantage as we saw in example 2, in cases of sales increase, but it provides more protection when sales drop. 34 Conclusion: Without knowing the future it is not obvious which cost structure is better. Both have advantages and disadvantages. • A company with higher fixed cost and lower variable costs will experience wider changes in net profit as changes take place in sales: great profits in good years, great losses in bad years. • A company with lower fixed costs and higher variable costs will enjoy grater stability in net profit and will be more protected from losses in bad years but it will have lower profits in good years. (recall slide 30: attitude towards risk and sales fluctuations) 35 Operating Leverage A lever is a tool for multiplying force. Using a lever, a massive object can be moved with only an ordinary amount of force. 36 In business, operating leverage serves a similar purpose. Operating leverage is a measure of how sensitive net profit is to a given percentage change in euro sales. • Operating leverage acts as a multiplier. • If operating leverage is high, a small percentage increase in sales can produce a much larger percentage increase in net operating income. 37 • The Degree of operating leverage (DOL) at a given level of sales is computed by the following formula: – Degree of operating leverage = Contribution Margin Net Operating Income – The degree of operating leverage is a measure, at a given level of sales, of how percentage change in sales volume will affect profits. 38 Example 4: What is the degree of operating leverage for the two farms ? Use data from example 1. A Farm: DOL= CM = 40,000 = 4 NP 10,000 The farm’s net profit grows 4 times as fast as its sales. X Farm: DOL=70,000 = 7 10,000 The farm’s net profit grows 7 times as fast as its sales. 39 • For that reason when the sales increased by 10% the net profit of A farm increased by 40% (4 times more than the increase in sales) and the net profit for X farm increased by 70% (7 times more than the increase in sales) Net profit for 100,000 Net profit for 110,00 %increased A Farm 10,000 14000 X Farm 10,000 17000 =4,000 =40% 10,000 =7,000 =70% 10,000 If operating leverage is high e.g. 7, a small percentage increase in sales 10% can produce a much larger percentage increase in net operating income 70% 40 What is responsible for the high operating leverage at X Farm? • The only difference between the two farms is their cost structure. If two companies have the same total revenue (100,000) and same total expenses (90,000) but different cost structures then the company with the higher proportion of fixed costs, in its cost structure, will have higher operating leverage. 41 The definition of Sales mix • Most companies have many products, and often these products are not equally profitable. • The term sales mix refers to the relative proportions in which a company’s products are sold. • The idea is to achieve the combination, or mix, that will give/ produce the greatest amount of profits. • Hence, profits will depend to some extent on the company’s sales mix. • Profits will be greater if high margin rather than low margin items make up a relatively large proportion of total sales. 42 • Changes in the sales mix can cause interesting (and sometimes confusing) variations in a company’s profits. A shift in the sales mix from high-margin items to low-margin items can cause total profits to decrease even though total sales volume (quantity) may increase. Conversely a shift in the sales mix from low-margin items to high-margin items can cause the reverse effect – total profits may increase even though total sales volume decrease. 43 Sales mix and break even analysis • If a company sells more than one product , break even analysis is more complex because different products will have different selling prices, different costs and different contributions margins. Consequently the break-even point will depend on the mix in which the various products are sold. 44 Multi-product Break-even Analysis Product a % Product b % TOTAL % 20000 100% 80000 100% 100000 100% Less variable exps 15000 75% 40000 50% 55000 55% Contribution margin 25% 40000 50% 45000 45% Sales 5000 Less fixed exps 27000 Net profit 18000 CM Ratio = 45000 = 0.45 100000 45 • COMPUTATION OF THE BREAK EVEN POINT: Fixed exps = 27000 = 60,000 CM Ratio 0.45 • The sales of product a count for the 20% of the overall sales and the sales of product b count for the 80% of the overall sales SO IF THE BEP EURO SALES ARE 60000 THE BEP SALES FOR PRODUCT A ARE 12000 (60000*20%) AND FOR PRODUCT B IS 48000. 46 Multi-product Break-even Analysis Sales Less variable exps Contribution margin Product a % Product b % TOTAL % 12000 100% 48000 100% 60000 100% 75% 24000 50% 33000 55% 25% 24000 50% 27000 45% 9000 3000 Less fixed exps 27000 0 Net profit Workings: 12000*75%=9000 47