1
Professor John B Ochs, PhD
IPD and TE Founder & Program Director
September 20, 2014 www.lehigh.edu/innovate
P.C. Rossin College of Engineering & Applied Science

Our Presentation
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• Vision & Approach
– John Ochs
• Engineering Curriculum
– John Ochs
– Structure and taxonomy
– ABET criteria
• Baker Institute Programs
– Lisa Getzler
– Entrepreneurship minor
– Eureka competitions
• Capstone Courses
– John Ochs
• Masters Courses
– John Ochs
• Innovation Spaces
– John Ochs
• Takeaways
– John Ochs
Professor John B Ochs

The Problem: Need for Entrepreneurs
Innovation fueled by creativity is this generation's most import economic development engine driving job creation.
Other
Purposes
Revenues
Investment in Innovation
Innovation
Engine
Global
Manufacturing
Mature
Products
New
People invest in innovative people when they can create new products and services, producing an expected yield in long term growth and profits greater than other alternatives.
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Professor John Ochs

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Innovation Engine by Tina Seelig
Innovation is necessary by not enough.
Our economy need people who can create, innovate and commercialize!
Professor John Ochs

Our Shared Vision
The greatest opportunities for innovation occur at the intersection of disciplines.
Innovation is a process that can best be learned by doing it – over and over again.
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Our programs focuses on developing entrepreneurs who are needed to lead interdisciplinary teams…
Professor John Ochs
IPD sponsor’s faire

Our Shared Vision
… find and assess opportunities, identify and manage risk, manage the development-tocommercialization process, find and manage resources, lead the team by example with a superior work ethic, and through exemplary moral and professional behavior.
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Professor John Ochs
MTE Class of 2014

Our Approach:
• Vertical integrated from pre college to freshman to masters
• Horizontally integrated across of disciplines
• A university-recognized leading organization that supports the entrepreneurship ecosystem supporting all majors, all department and all colleges
• Sustainable and scalable means entrepreneurship is built into the curriculum and enhanced by a multitude of extra curricular activities
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• Learn by doing
• Find resources anywhere you can!
Professor John B Ochs

Our Approach:
• Vertical integrated from freshman to masters
• Horizontally integrated across of disciplines
• A university-recognized leading organization that supports the entrepreneurship ecosystem supporting all majors, all department and all colleges
• Sustainable and scalable means entrepreneurship is built into the curriculum and enhanced by a multitude of extra curricular activities
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• Learn by doing
• Find resources anywhere you can
Professor John B Ochs

EUREKA!
Student Entrepreneurs Competition
“Garage”
Student
Incubator
Wilbur
Powerhouse
Lehigh Entrepreneurs Network Infrastructure
Innovation & Entrep.
Leadership Residency
L. Pool Memorial Scholarships for Entrepreneurship
& Other Related
Courses
Office of Student
Leadership
Development
EUREKA! Advanced Technology
Entrepreneurship Competition Integrated Product
Development (IPD)
Entrepreneurial Interns Program Entrepreneurship Minor
VENTURESeries
Executive Certificate
Computer Science
& Business
EUREKA! Social
Ventures Competition
Small Business Counseling MBA Corporate
Entrepreneurship
Educational
Programs
Integrated
Business &
Engineering
IDEAS
Community Consulting Practicum
PA School for Global
Entrepreneurship
The Business of Life Science
LehighSilconValley
Opportunities for Student Innovation
Manufacturers
Resource Center
International Social Entrepreneurship
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Production & Marketing of Sound
Recordings
Integrated Real
Estate
Design Arts
Program
Office of Technology
Transfer &
Commercialization
Martindale Center for the Study of
Private Enterprise
Center for Advanced
Materials & Nanotech
Community
Fellows Center for Optical
Technologies
Microfinance Program
Entrepreneurs in Residence
Global Village
Live Lehigh Creative Commons
Leadership
Lehigh
Life Sciences
Greenhouse
Enterprise
Systems Center
Ben Franklin
Technology
Partners Keystone
Innovation
Zone
Related
Organizations
SBDC
LEHIGH’S
Entrepreneurship
Ecosystem

EUREKA !
Student Entrepreneurs Competition
“Garage”
Student
Incubator
Wilbur
Powerhouse
Lehigh Entrepreneurs Network Infrastructure
Innovation & Entrep.
Leadership Residency
L. Pool Memorial Scholarships for Entrepreneurship
& Other Related
Courses
Office of Student
Leadership
Development
EUREKA! Advanced Technology
Entrepreneurship Competition
Entrepreneurial Interns Program
Integrated Product
Development (IPD)
Entrepreneurship Minor
VENTURESeries
Executive Certificate
Computer Science
& Business
EUREKA! Social
Ventures Competition
Small Business Counseling MBA Corporate
Entrepreneurship
Educational
Programs
Integrated
Business &
Engineering
IDEAS
Community Consulting Practicum
PA School for Global
Entrepreneurship
The Business of Life Science
LehighSilconValley
Opportunities for Student Innovation
Manufacturers
Resource Center
International Social Entrepreneurship
10
Production & Marketing of Sound
Recordings
Integrated Real
Estate
Design Arts
Program
Office of Technology
Transfer &
Commercialization
Martindale Center for the Study of
Private Enterprise
Center for Advanced
Materials & Nanotech
Community
Fellows Center for Optical
Technologies
Microfinance Program
Entrepreneurs in Residence
Global Village
Live Lehigh Creative Commons
Leadership
Lehigh
Life Sciences
Greenhouse
Enterprise
Systems Center
Ben Franklin
Technology
Partners Keystone
Innovation
Zone
Related
Organizations
SBDC
LEHIGH’S
Entrepreneurship
Ecosystem

Baker Institute: Entrepreneurship minor
Intro to Entrepreneurship
Community for Creative Industries
Intro to Creativity Techniques
Software Ventures
The Venture-Backed Company
Art Entrepreneurship
Entrepreneurship and Enterprise
Gender Issues in Entrepreneurship
Decision Making in a Non-profit Enterprise
Integrated Product Development
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Lisa Getzler-Linn
International Social Entrepreneurship
Nonprofit Administration
How to Change the World
Launching Entrepreneurial Ventures I and II
The Business of Life Science
Independent Study in Your Venture
Special Topics in Your Venture
Entrepreneurial Leadership
Creating and Sustaining a Non-Profit

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Baker Institute: extracurricular
Founders Fitness
Training
Ventures
Competition
Series iDeX Events:
• Skills
• Inspiration
• Networking
STARTUP
Internship
Grant
Lisa Getzler-Linn

Baker Institute: sample student projects
Mad Scientist Coral
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BIOFAB INNOVATION:
Ink-Injection of Cells
Lisa Getzler-Linn

Our Approach:
• Vertical integrated from pre college to freshman to masters
• Horizontally integrated across of disciplines
• A university-recognized leading organization that supports the entrepreneurship ecosystem supporting all majors, all department and all colleges
• Sustainable and scalable means entrepreneurship is built into the curriculum and enhanced by a multitude of extra curricular activities
• Learn by doing
• Find resources anywhere you can!
14
Professor John B Ochs

Entrepreneurship & Engineering
• Review each engineering curricula and ABET criteria
• Offer track with entrepreneurship minor courses which includes HSS courses and free electives
• Establish entrepreneurship tracks in capstone courses
• Develop and manage resources for student entrepreneurs
• Offer a path to continue to develop entrepreneurial interests in graduate school
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Example Engineering Curricula (ME Dept)
Humanities and
Social Sciences;
18%
Free Electives,
5% Math; 12%
Science; 13%
General Engr;
9%
ME Engr
Science; 21%
ME Design; 22%
16 Professor John B Ochs

Example Engineering Curricula (ME Dept)
Humanities and
Social Sciences,
18%
Free Electives,
5% Math; 12%
Science; 13%
General Engr,
9%
ME Engr
Science; 21%
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ME Design, 22%
(see handout #1 for ME example)
Professor John B Ochs

Integrated into the Engineering Curriculum means meeting or exceeding ABET Criteria
General Criterion 1: Students
General Criterion 2: Program Educational Objectives
General Criterion 3: Student Outcomes
General Criterion 4: Continuous Improvement
General Criterion 5: Curriculum (capstone design experience)
General Criterion 6: Faculty
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General Criterion 7: Facilities
(see handout #2)
Professor John b Ochs

ABET Criteria
19 Lisa get

Ochs’ Taxonomy for Life Long Learning
20 Lisa get

Entrepreneurship & ME Curriculum
• Lay the foundations in Freshman Engineering
• Gather a cohort through Creative Commons, Create Club,
Idex events, open houses, workshops and seminars
• Take Entrepreneurship courses for HSS and Free Electives
• Apply for Eureka funding and an IPD capstone team
• Be part of a capstone team working on your own idea
• Follow the IPD process for 2 or 3 semesters
• Apply for graduate Master’s of Engineering in Technical
Entrepreneurship program
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Professor John B Ochs

Entrepreneurship & ME Curriculum
• Lay the foundations in Freshman Engineering
• Gather a cohort through Creative Commons, Create Club,
Idex events, open houses, workshops and seminars
• Take Entrepreneurship courses for HSS and Free Electives
• Apply for Eureka funding and an IPD capstone team
• Be part of a capstone team working on your own idea
• Follow the IPD process for 2 or 3 semesters
• Apply for graduate Master’s of Engineering in Technical
Entrepreneurship program
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Professor John B Ochs

Entrepreneurship & IPD Capstone
• IPD is the culminating major design experience for
– Mechanical Engineering
– Bio Engineering
– Material Science and Engineering
– Supply Chain Management
– Design
– A collection of other majors including management, marketing, civil and environmental engineering, architecture
• Multidisciplinary teams work on problem generated by industry sponsors, local entrepreneurs and student entrepreneurs
• Each team 6 each has a sponsor mentor, faculty or graduate student mentor, peer mentor and access to experts and facilities
(See handout #3 for IPD 2013 Projects)
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Professor John B Ochs

The Problem: Need for Entrepreneurs
Innovation fueled by creativity is this generation's most import economic development engine driving job creation.
Other
Purposes
Revenues
Investment in Innovation
Innovation
Engine
Global
Manufacturing
Mature
Products
New
People invest in innovative people when they can create new products and services, producing an expected yield in long term growth and profits greater than other alternatives.
24
Professor John Ochs

The Integrated Product Development (IPD)
Process
Opportunity
Scanning
Conceptual
Design &
Product
Planning
Parallel
Development of Product,
Production
System and
Marketing
Materials
Manufacturing
Ramp up and
Market
Introduction
Sales,
Service &
Support
Professor John B Ochs
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The IPD Process: Step 1 Opportunity Scanning
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Opportunities
World of Technology Business
Strategy
Learn
Scan &
Identify
Test
Technical
Scan &
Identify
Markets
Integrate
&
Prioritize
Scan &
Identify
Manufacturing
Sciences
Manufacturing
Opportunities
Core
Competencies
Queue of
Potential
Business
Opportunities
Business
Opportunity
SWAG*
(Mission
Statement)
*Scientific Wild Ass Guess (swag)
Professor John B Ochs

The IPD Process: Step 2 – Conceptual Design
Mission
Statement
Identify
Customer
Needs
Establish
Target
Specifications
Customer Segments
Generate
Product
Concepts
Select
Product
Concept(s)
Test
Product
Concept(s)
Set
Final
Specifications
Plan
Downstream
Development
Business
Model
Product
Specifications
Design and Develop Customers and Business Model
Value Proposition Distribution and Sales Channels Customer Relationships
Key Activities Key Resources
Revenue Streams
Key Partnerships
Cost Structures
Benchmark Competitive Products and Business Models
Build and Test Mockups, Prototypes and Business Models
Create and Manage Intellectual Property (IP)
Research and apply Appropriate Industry, Business and Engineering Standards
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Professor John B Ochs

The IPD Process: Step 3 – Parallel Development of Product, Manufacturing & Market
Project
Plan
Project Management
Lessons
Learned
Product
Definition
System
Design
Engineering
SW/HW
Packaging
Production
Legal
Marketing/Sales
Advertising
Integrate
& Test
Product Data & Documentation Management
Manuf.
Ramp-up
Market
Intro
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Professor John B Ochs

The IPD Process: Step 4 – Manufacturing and Marketing Ramp up
Production
Plan
Manufacturing
Production Management
Product
Specs.
Production System:
Build vs Buy, Fabrication, Assembly, Quality
Control, Packaging, Shipping
Supplier Management
Marketing
Sales Management
Distribution System: Sales and Advertising
Advertising and Distribution Management
Professor John B Ochs
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Market
Plan
Best Practices
Finished
Products
Relationships
Lessons Learned
Marketing
Materials
Relationships

The IPD Process: Step 5 – Distribution,
Sales and Service
Finished
Products
Marketing
Materials
Distribution System (channels):
Whole seller, retailer, sales and promotion
Service and Warranty
Sales, Service and Customer
Support
Lessons
Learned
Payment
($$$$$$)
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Professor John B Ochs

New Product Development Cash Flow
IPD 1&2 Periodic Discounted Cash Flow
+
Step 1
Steps
2 & 3
Step 4
Innovation Cycle time
Definition
Investigation
Freeze
Release
Step 5
Break Even time
_
Market Research
Opportunity
R&D
Profit Zone
Obsolescence
Time to market Cumulative Discounted Cash Flow
31 Professor John B Ochs

• 25 grades for deliverables throughout each semester
• All deliverables have
• templates
• examples of best practice
• grading rubrics
• Overall the grading is 60% team and 40% individual
Professor John B Ochs
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Example Measures:
– Notebook reviews: midterm & final (individual)
– Peer evaluations: midterm & final (individual)
– Weekly sponsor reports (team)
– Oral presentations: midterm & final (team)
– Tack board or poster presentations: midterm & final (team)
Professor John B Ochs
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Assessing the Course
Professor John B Ochs
34

Building on Lehigh Alumni Successes
Lifeserve Innovation, 2009 hField’s Wi-Fire as seen on HSN, 2010 EcoTech Marine
Coffee Joules on Shark Tank, January, 2013
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September, 2012
September, 2013

Entrepreneurship & ME Curriculum
• Lay the foundations in Freshman Engineering
• Gather a cohort through Creative Commons, Create Club,
Idex events, open houses, workshops and seminars
• Take Entrepreneurship courses for HSS and Free Electives
• Apply for Eureka funding and an IPD capstone team
• Be part of a capstone team working on your own idea
• Follow the IPD process for 2 or 3 semesters
• Apply for graduate Master’s of Engineering in Technical
Entrepreneurship program
36
Professor John B Ochs

A Different Kind of Graduate Program
• Dedicated Curriculum – Customized to Your Needs
• Dedicated Faculty – Mentors and Advisors
• Dedicated Facilities – Private Lab and Classroom
… Make Your Ideas Into Reality
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Dedicated Curriculum
SUMMER SESSION – SKILL BUILDING
• Intellectual Property
• Creativity and Innovation
• Prototyping
• Visual Thinking
38

Dedicated Curriculum
FALL SEMESTER – DESIGN
• Business Models
• Financial Management
• Integrated Product Development
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Dedicated Curriculum
SPRING SEMESTER – LAUNCH
• Company Financials
• Product Costing
• Manufacturing
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Dedicated MTE Faculty
Joe Maenner
IP Attorney,
Maenner & Associates
Michael Lehman , MD, MBA
Professor of Practice
• Entrepreneurship curriculum development
• Commercialization of new technologies
• Entrepreneurial
Outreach
•
IP Attorney,
Marc de Vinck
RatnerPrestia
Dexter F Baker Professor of
Practice in Creativity
John B Ochs, Founder IPD
• Product developer at
MAKE Magazine
Arduino and microand TE Programs
• New product development
• Innovation in education controllers
• 3D Printing
• Creativity Program
Joshua Cohen
Brian Slocum
Manager, Design Labs
• Prototyping
• SolidWorks
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Masters of Engineering in Technical Entrepreneurship
Creating Flexible, Responsive Career Pathways
Replicable and Scalable
Bootstrapped
Growth of 100% from year 1 to year 2
Can be scaled up (3 starting points/cohorts per year)
Can be scaled down (series of workshops)
Sustainable
Tuition-driven model
EDA-funded and university-funded scholarships
Emerging industry partners
Original
Dedicated curriculum, dedicated space, dedicated faculty
Twelve month Master’s of Engineering open to all majors
Measurements of Success
Successful startups launched
Placements in innovative start-ups, large companies, academia
TE13 TE14 TE15
6 12 10
7 15 12
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MTE Class of 2013 Start-Ups
43
Professor John B Ochs

Innovation Spaces
• Wilbur Powerhouse – 1998 to present
– 17,000 sq ft
– Design and built for as a space for projects
– Now houses and supports classes in
• Technical Entrepreneurship
• Graphic and Product Design
• Integrated Business and Engineering
• Entrepreneurship minor
• I-deas
• Sustainable development
• Mountain Top Campus – 2012 to ????
• Lessons Learned
44 Prof essor John B Ochs

Dedicated MTE Lab and Studio/Classroom
45 Professor John B Ochs

Lehigh’s Mountain Top Initiative
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Professor John B Ochs

Mountain Top
47
Professor John B Ochs

48 Professor John B Ochs 48

Takeaways on innovative spaces
• Encourage students to own their education
• Encourage student to own their own ideas and IP
• Let students own their space
• Never enough mentoring
• Opening spaces to a cohort of like-minded people will encourage collaboration
• Make spaces a living environment
• Open 24/7/365
49 Professor John B Ochs

Takeaways on Engineering Entrepreneurship
• Find and support entrepreneurship-minded faculty
• Seek and engage entrepreneurship-minded staff, administrators & alums
• Open all entrepreneurship courses to everyone on campus
• Vertically integrate high school and community outreach, freshman through advanced undergraduate and masters programs
• Find and support innovative people
• Always end a presentation with an ASK – I invite you and your students to check us out – so applications for TE class of 2016 are open- go to www.lehigh.edu/innovate
50 Professor John B Ochs

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Integrated Product Development program (IPD)
A Technical Solution in a Business Context (One Year Project)
EUREKA! Student Ventures Competition Series
Products, Services, Enterprise Development Support
Entrepreneurship Minor
Skills and Knowledge in Entrepreneurship, Innovation & Creativity
Master’s of Engineering in Technical Entrepreneurship (MTE)
Create and Launch Your Company in One Year www.lehigh.edu/entrepreneurship
Professor John B Ochs

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Lisa Getzler-Linn, Director
Baker Institute for Entrepreneurship,
Creativity and Innovation, Lehigh University lig4@lehigh.edu
www.lehigh.edu/entrepreneurshi p
Professor John B Ochs, Ph D, Director & Founder
Lehigh University’s IPD Program & Masters of
Engineering in Technical Entrepreneurship jbo0@lehigh.edu
www.lehigh.edu/IPD www.lehigh.edu/innovate
Professor John B Ochs