Erin Roberts Period 2 Investment research report Apple Inc. AAPL Price: 263.70 52 week high: 279.01 52 week low: 170.25 EPS: 15.12 Price earning ratio: 17.40 Volume: 13.85 m Trends: Going Up Overview: Apple is a company that sells electronics. They sell iphones, ipods, macintosh computers and ipads. Apple was founded April 1st, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. Their main competitor is Microsoft. Apple 1 was Apple's first product, which went on sale July 1976. January 3, 1977 was when one of the founders, Ronald Wayne, sold his part of the company to the other guys for 800 dollars. The first Macintosh was in 1984. The macintosh sold well at the beginning but the strong sales didn't last. In 1989 the first portable Macintosh was created. In 1997 CEO Steve Jobs alined with Microsoft to develop newer versions of Microsoft office products. The first Apple store was opened November 10th 1997. Apple then started to develop new IMac computers, Portable music players (ipods) and i phone. These new product caused a large amount of revenue. Sale for 3 years- 2009: 8.16 billion 2008: 7.9 billion 2007: 7.1 billion 303 stores worldwide 16 in the past 3 years Expenses in 2009: 3376 million 2008: 3719 million 2007: 4329 million Net Income 3 years- 2009: 8,235,000 2008: 6,119,000 2007: 3,495,000 The stock market went into a recession in the past years but now is slowly recovering. The market affects the prices of stock because if the markets bad then the prices will go down because no one will want to invest in a stock that is declining. The economy is also in a recession and in the process of rebuilding. The unemployment rate is 9.60 % in the United States and the inflation rate in 1.20%. The economy affects the price of stock because when the economy is bad no one wants to put money into the stocks because they wont make profit like they would if the economy was doing well. There isnt as much money in the stock market when the economy isnt good. Therefore, the price of stock decline. I read an article by Nick Clark on Apple's Ipads and they are expected to sell 28 million in 2011. That will help the price of stock because the company will make very good revenue so people will want to invest in Apple Inc stocks. He says," Despite tough economic conditions, consumers remain willing to pay for innovation." The Wall Street Journal says that Apple is going to end their free i phone 4 case offer. CEO Steve Jobs said " Apple would revisit the cutoff date after it had a chance to investigate further." The problem is thought not to be as serious as they initially thought. The Daily Hot News says that the Iphone and I pad are only going to be more successful as 2011 approaches. " Apple iphone 4 and Ipad could have even bigger success. This would make apples stock raise because they will be making even more money. Apple's main market is electronics. They have many successful products like the I phone 3 3GS and 4, I pads, I pods, and Mac books. The main competitors are IBM and Microsoft. They sell competing electronics such as computers and interactive devices. The main customer is everyone, they can sell to anyone. Children love playing on the i pads/touches, Teens love the iphone and need a macbook when they go into college. Adults use the computer, phones and ipods. Since Apples technology is so advanced they rank very high against competition. Daily finance said that it would benefit investing in the AAPL stock right now. September 10th 2010. Zacks investment research also said that the AAPL stock would be a good investment. The Motley fool also said the AAPL stock is going up and investing would be a good move. The Apple Inc. company is becoming more successful and they are having alot of revenue right now. Someone should purchase AAPL stocks because they are doing really well in the market right now. The stock went up 13% during the last trade. The 52 week range in 170.25- 279.01. Apples products are so innovative and advanced i think that people will only continue to buy more and more producing lots of profit for Apple. They will keep on making more products which will only help the Apple company. The stock is going to go up because all of the success. Invest now until the price raises even higher. SOURCES: http://www.zacks.com/research/report.php?type=brec&t=AAPL http://www.dailyfinance.com/earnings/apple-inc/aapl/nas/analystrecommendations http://en.wikipedia.org/wiki/Apple_Inc.#History http://www.bestgrowthstock.com/ http://caps.fool.com/Ticker/AAPL.aspxhttp://www.tradingeconomics.com/Econom ics/Unemployment-Rate.aspx?Symbol=USD http://www.dailyhotnews.org/1918/apple-iphone-4-and-ipad-big-succes-until2011/ http://online.wsj.com/article/SB1000142405274870450580457548419043261534 2.html?mod=googlenews_wsj http://www.independent.co.uk/news/business/news/apple-is-expected-to-sell--28million-ipads-in-2011-2077713.html