Influence of Vision & Mission Prepared by Mr Rabeel Sabar VISION What do we want to become? A statement that clearly defines the firm’s “reason” for being in business in long term direction. Microsoft Vision Statement • Create experiences that combine the magic of software with the power of Internet services across a world of devices. Pepsi Co Vision Statement • PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Google Vision Statement • To develop a perfect search engine. Toyota Vision Statement • To sustain profitable growth by providing the best customer experience and dealer support. Proctor & Gamble (P&G) Vision Statement • To provide branded products and services of superior quality and value that improve the lives of the world’s consumers Apple Vision Statement • Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. FedEx Vision Statement • At FedEX the vision statement is “Leading the way” BMW (Bremen Motoren Werken) Vision Statement • To become most successful manufacturer in the car industry. premium Nokia Vision Statement • Connecting Technology people and Very Human Mission Statement What is our business? Mission statement provides : Why the organization exists What it is to achieve by defining company’s business:Products/Markets 2-25 Mission Statement Examples Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet consumer expectations of highest quality; leading technology; competitive pricing; individual and company accountability; best-in-class service and support; flexible customization capability; superior corporate citizenship; financial stability. 2-33 Mission Types and Mission Agenda Missions may include some of the following aspects • Maximising profits • Customer satisfaction • Employee welfare • Environmental sensitivity • Product safety • Community activity • Ethical considerations • Benefits to society Influence of a Good Vision and Mission Statement Inspires people in the organization to achieve things they never thought possible by risk taking and experimentation. Brings benefits to the whole society. Inspirational vision and mission statement motivates workforce.