Form C4
Heriot-Watt University - Course Descriptor
1. Course
Code
C11TJ
2. Course
Title
Business Models
3. SCQF 11
4. Credits
Level
6. Course
Dr Colin Turner
Co-ordinator
15
5. School
Management and Languages
7. Delivery:
Location &
Semester
Edin
SBC
Orkney
Dubai
IDL
Collaborative Partner
Approved Learning Partner
Sem 1.
Sem…….
Sem………..
Sem 1..
Sem….
Name…………………….....Sem..…...
Name …………………………………Sem………..
8. Pre-requisites
9. Linked Courses
(specify if synoptic)
10. Excluded Courses
11. Replacement Courses
Code:
12. Degrees for which
this is a core course
Date Of Replacement:
13. The course may be
delivered to:
UG only
PG only
UG & PG
C147/C145/C140 MSc/PGDip/Cert Strategic Project
Management
C137 Strategic Project Management (European)
14. Available as an Elective?
Yes
No
15. Aims




To establish links between contemporary strategic thinking and the operational aspects of the enterprise through business models
Critically examine how modern strategic thinking is reflected within evolving business models;
To explore the major themes and issues in the development of business models
To examine the link between business models, the value proposition and competitive differential.
16. Syllabus








The evolution of strategy in the new economy;
Business models;
Quality/value as a source of differentiation;
Value Propositions: development and change;
Experience/attention economy;
Quality/Value in on-line environments;
Modularity/Solutions based strategies
Value propositions in the international economy.
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Form C4
Heriot-Watt University - Course Descriptor
17. Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)
Subject Mastery
Understanding, Knowledge and Cognitive Skills



Personal Abilities
To understand developments in strategic thinking
To appreciate the role of business models in modern strategic
thinking
Develop critical understanding of value and quality in modern
strategic setting.
Industrial, Commercial & Professional Practice



Scholarship, Enquiry and Research (Research-Informed Learning)


Autonomy, Accountability & Working with Others
To transfer strategic thinking to a practical
environment;
To support practical demonstration of value
proposition and quality based strategies
To use theory to solve practical problems



Date of Proposal

Demonstrate knowledge via
writing
Presentation skills and use of
technology to support learning
objectives.
19. Re-assessment Methods
Duration of Exam
Weighting (%)
Synoptic courses?
Method
(if applicable)
Coursework
20. Date and Version
Communication, Numeracy & ICT

Reading of key works in value based strategy
Group work based assessments;
Review and assess key materials
18. Assessment Methods
Method
To develop appreciation of key scholarship in strategy
To support critical skills in strategy development
Duration of Exam
(if applicable)
100
Date of Approval by
School Committee
Coursework
Date of
Implementation
Version
Number
2/2
Diet(s)