Form C4
1. Course
Code
Heriot-Watt University - Course Descriptor
C10SM
2. Course
Title
Management and Languages
Marketing and Management in SMEs
6. Course
co-ordinator
5. School
7. Delivery:
Location &
Semester
3. SCQF
Level
4. Credits
15
10
Dr John Sanders
Edin
SBC
Orkney
Dubai
IDL
Collaborative Partner
Approved Learning Partner
Sem…2
Sem…….
Sem………..
Sem….2
Sem….
Name…………………….....Sem..…...
Name …………………………………Sem………..
8. Pre-requisites
C17EB Management in a Global Context
9. Linked Courses
(specify if synoptic)
10. Excluded Courses
11. Replacement Courses
None
None
Code:
12. Degrees for which
this is a core course
Date Of Replacement:
13. The course may be
delivered to:
UG only
PG only
UG & PG
14. Available as an Elective?
Yes
No
15. Aims
1.
2.
3.
4.
To provide students with a managerial framework for decision-making in a SME
To extend the knowledge and understanding of students in the study of SMEs
To examine the unique issues relating to the operation and management of a SME
To highlight the initiatives and experiences of some United Kingdom and overseas SMEs
16. Syllabus
The syllabus will cover a range of issues concerning the course topic. An indicative syllabus is as follows:
Introduction to Marketing & Management of SMEs
1. Course Introduction
2. Personal Goal Achievement
The Business Plan
3. Introduction to Business Plans
4. Guest Presentation
5. Analyzing Business Plans
Managing Growth
6. Small Business Model & Focus concept
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Heriot-Watt University - Course Descriptor
7. Guest Presentation
8. Guest Presentation
Integrative Video case studies
9. Analyzing Focus
10. Video case study 1
11. Video case study 2
12. Course Review
17. Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)
Subject Mastery
Understanding, Knowledge and Cognitive Skills






Appreciate the differences between small and large
firms
Define and explain terms and concepts addressed in
the course
Understand how to prepare and evaluate a business
plan.
Appreciate the challenges that growth creates for
small firms.
Evaluate a small firm’s strategy and determine what
activities need to be changed using the focus
concept
Demonstrate how the focus concept integrates and
aligns a small firm’s choices, so that actions in one
activity are consistent with its activities in other
areas
Scholarship, Enquiry and Research (Research-Informed Learning)





Relate theoretical concepts to small firm case studies
Enhance skills in defining and analysing problems within the small firm context
Undertake independent reading and evaluation of small business management
articles and textbooks
Use the core concepts, frameworks, and techniques discussed in the course to
perform in-depth evaluations of small firm case studies.
Demonstrate analytical and problem-solving skills appropriate to a variety of
subject and non-subject specific contexts.
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Heriot-Watt University - Course Descriptor
Personal Abilities
Industrial, Commercial & Professional Practice




Autonomy, Accountability & Working with Others

Apply the core concepts, frameworks, and
techniques addressed in the course to reallife organisations
Promote a professional approach towards
the presentation of written work
Understand what managers must do to
produce an acceptable business plan
Evaluate a small firm’s strategy and
determine whether it needs improvement
via the focus concept

Appreciate the importance of goal setting and
time management
Demonstrate an ability to act as both an
interdependent as well as an independent
learner.
18. Assessment Methods
Method
Communication, Numeracy & ICT


19. Re-assessment Methods
Duration of Exam
Weighting (%)
Synoptic courses?
Method
(if applicable)
Examination
Coursework
Present written material
Use Microsoft Word
3 hours
Duration of Exam
Diet(s)
(if applicable)
50
50
None
20. Date and Version
Date of Proposal
February 2013
Date of Approval by
School Committee
Date of
Implementation
September 2013
Version
Number
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