COMMUNICATING
ProfessionalFOR
Image
SUCCESS
1.4
Copyright 2013 © WSCAP Washington State Apprentice Program
YOUR PROFESSIONAL IMAGE
The impression you project as a person
engaged in the cosmetology profession,
and consists of your outward
appearance and the conduct you
exhibit in the workplace.
 Appearance
 Attitude
 Abilities
 Energy
YOUR PROFESSIONAL IMAGE
Role Model for Clients
The External
 Outer dress
 Grooming
 Graciousness of speech
 Pleasantness of voice
 How you stand and carry
yourself
 Facial expressions
The Internal
 How you feel about
people
 How you feel about the
world
 Whether you like people
 Your optimism or
pessimism
BEAUTY AND WELLNESS
 The Spa Culture
 Defining Health
 Creating Balance
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Make right choices.
Eat correctly.
Be tobacco- and drug-free.
Drink in moderation only.
Exercise.
Let go of toxic emotions.
Have a sense of purpose.
BEAUTY AND WELLNESS
Looking Your Best
Personal Hygiene
Basics
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Bathe or shower daily.
Wash hands frequently.
Use deodorant.
Brush and floss teeth.
Groom hair; shave (men).
Manicure hands.
Personal Grooming
 Maintain wardrobe .
BEAUTY AND WELLNESS
Dress for Success
 Classic selections
 Clean, fresh
 Functional and aesthetically
pleasing
 Clean undergarments daily
 Simple accessories
 Socks/hose free of runs
 Shoes clean/comfortable
Hair Care
 Consider comfort and
utility.
 Cut for texture and
wave pattern.
 Use appropriate styling
aids.
 Use haircolor and
texture services as
appropriate.
HEALTHY MIND AND BODY
 Reduce Stress
What Is Stress?
Salon/Spa Environment
 High expectations from
clients
 High expectations from
boss
 Wide range of personalities
 Have to work with speed
 Have to be on feet all day
Figure 3-5
HEALTHY MIND AND BODY
Steps to reduce stress
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Meditation
Positive affirmations
Deep breathing
Establishing a daily routine
Not taking on too much
Living in moderation
HEALTHY MIND AND BODY
Sleep
 Tissues and organs are being rebuilt
and renewed.
 Go to bed before 10 P.M.
Relaxation
 Return to work refreshed and eager to
face the work at hand.
HEALTHY MIND AND BODY
Nutrition
Food
 Nutrition
Guidelines
 Eat plenty of fruit,
veggies, beans, and
whole grains.
 Eat a variety of
foods.
 Maintain a healthy
weight.
 Stay hydrated.
HEALTHY MIND AND BODY
 Physical Activity and Exercise
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Heart and lungs function better.
Muscles and bones are strengthened.
Immune system is enhanced.
Circulation is improved.
Movement of carbon dioxide and waste products is facilitated.
Stress is relieved.
 Sound Fitness Program
 Aerobic activity
 Stretching
 Weightbearing activities
YOUR PHYSICAL
PRESENTATION
 Good Posture
 shows off your Figure.
 conveys an image of
confidence.
 prevents fatigue.
 prevents other physical
problems.
 Guidelines for Good
Posture
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Keep head up.
Keep neck and back straight.
Keep chest out.
Keep hips level.
Keep stomach flat.
Keep knees slightly flexed.
YOUR PHYSICAL
PRESENTATION
Correct Sitting Posture
 Keep your back straight.
 Keep the soles of your
feet on the floor.
 Do not cross your legs.
 Do not cross your feet at
the ankles.
 Do not bend forward at
the waist.
YOUR PHYSICAL
PRESENTATION
 Care of Feet
The Human Foot
 26 bones
 20 muscles
 114 ligaments
Shoes
 Avoid high heels.
 Wear flat, cushioned shoes.
Daily Foot Care
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Exercise and massage.
Wear well-fitting shoes.
Get regular pedicures.
Elevate feet during breaks.
YOUR PHYSICAL
PRESENTATION
• Ergonomics
Repetitive Work Practices
Back Pain and Carpal Tunnel Syndrome
Repetitive Trauma Disorders
Recognition of Problem Job Factors
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Work surfaces too high, low, or far away
Range of motion and force required
Maintaining same position
Reaching below knees or above shoulders
Performing same motion
Working with hands too far from body
Bending wrist too far
YOUR PHYSICAL
PRESENTATION
Prevention Is Key
 Maintain an upright posture.
 Keep your elbows low and
close to your body.
 Maintain correct stance and
chair position.
 Hold scissors correctly.
 Maintain correct body
position.
 Stretch frequently.
IMAGINE THIS
 Imagine an image. It is your image. You
are committed to your personal
wellness. You are consistently well
groomed and suitably dressed for your
job. You eat well, you know how to
handle stress, and you keep yourself fit.
 Everything you can imagine is within
your reach. Your image is yours to
create and define.
SUMMARY
 Your professional image is comprised of
much more than just your outer
appearance.
 Your professional image is affected by your
attitude, your voice, your smile, your
outlook on life, and your inner health and
well-being.
 You must maintain your good health and
personal hygiene to work efficiently,
especially in the field of cosmetology, and
to enjoy your life.