Chapter 3
Your Professional Image
Thought of the Day
“When I am working on a problem, I
never think about beauty. I think only
how to solve the problem. But when I
have finished, if the solution is not
beautiful, I know something is wrong.”
------Buckminster Fuller
Your Professional Image
Your professional image is the
impression you project as a person
engaged in the profession of
cosmetology
Image is everything
Your professional image is also tied into
your role as a model for your clients
Your Professional Image
Your professional image is not
one single thing
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Appearance
Attitude
Abilities
Energy
Personality (outward reflection of the inner being)
 All these things create a mental picture in the minds of
your clients & associates. You want it to be one of
respect, trust, & confidence in your knowledge,
creativity, technical skills & sense of style
Role model for Clients
We need to look our best and
express lifestyle choices that
signify a real sense of
responsibility if we are to
advise our clients on how to
care of their hair, skin, nails,
and alert them to lifestyle
decisions that impact their
beauty concerns.
Your Professional Image
The External
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Our surface is a reflection of
what we carry inside ourselves
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Outer dress
Grooming
Graciousness of speech
Pleasantness of voice
How we stand and carry ourselves
Facial expressions
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Our surface is a reflection of what we carry inside
ourselves
Professional Image
The Internal
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How we feel about people
How we feel about the world
Whether we like people
Our optimism or pessimism
 When we feel whole in body, mind, and spirit,
we can present our best self to the world
Summary
Good health, proper grooming and
posture are essential ingredients for the
success of the licensed cosmetologist
especially in light of the fact that we, in
fact, represent the image of industry