Table of Contents
 Differences between Public Versus
Presentational Speaking
 Types of Presentations
 Delivering the Presentation*

 Presentational
Speaking
 Reports delivered by individuals or groups within the business or professional setting*

Differences between Public versus Presentational Speaking
 There are clear differences between a speech given to the public and a presentation delivered in a professional setting:
 The audience for a presentation can be as small as three people.
 Presentational speaking is less formal than public speaking.*

Differences between Public versus Presentational Speaking
 Topic Selection
 Audience Composition
 Audience Participation
 Speaker Expertise*

Differences between Public versus Presentational Speaking:
Topic Selection
 Topics for public speeches can be assigned but are often left to the speaker’s discretion, while topics for business presentations are either assigned or assumed as part of one’s role in a project.*

Differences between Public versus Presentational Speaking:
Audience Composition
 Listeners who attend a business or professional presentation are more likely to be part of a “captive” audience.*

Differences between Public versus Presentational Speaking:
Audience Participation
 Unlike public speaking, in business or professional presentations verbal interaction is generally the rule rather than the exception.*

Differences between Public versus Presentational Speaking:
Speaker Expertise
 Rather than “experts,” presentational speakers are more properly thought of as “first among equals.”*

 There are five common types of business and professional presentations, each with its own purpose, audience, and organization.*

 Sales Presentations
 Technical Reports
 Staff Reports
 Progress Reports
 Investigative Reports*

Types of Presentations:
 A sales presentation attempts to lead a potential buyer to purchase a service or a product described by the presenter.
 Usually an audience of one or many
 Alan Monroe’s motivated sequence
(sometimes called the basic sales
technique) offers an excellent way to organize sales presentations.*

Types of Presentations:
 A technical report provides detailed information about a procedure or device to an organization to help it decide whether to adopt or purchase it.
 Audience varies from an individual to a group.
 Length and formality of the report depends on the subject and its scope.*

Types of Presentations:
 Staff reports inform managers and other employees of new developments that affect them and their work.
 Audience is usually a group.
 Organizing a staff report:
 State the problem or question.
 Provide a description of procedures and facts.
 Discuss the most pertinent facts.
 Provide a conclusion.
 Offer a recommendation.*

Types of Presentations:
 A progress report updates clients or principals on developments in an ongoing project.
 Audiences vary greatly.
 No set pattern of organization.*

Types of Presentations:
 An investigative
report studies a problem on behalf of an organization that can’t solve the problem on its own.*

Types of Presentations:
 Audiences for investigative reports are usually groups whose planning and decisions depend significantly on the results of the investigation.
 Organization:
 Indirect method: presents conclusions and recommendations last
 Direct method: begins with most important conclusions and recommendations*

 The range of delivery styles may be broader for presentations than for speeches.*

 Informational Delivery
 Instrumental Delivery
 Relational Delivery
 Transformational Delivery*

Delivering the Presentation:
 The informational style of delivery is precise, disciplined, focused, clear, logical, and well organized.
 Best used when your presentation is fact-based*

Delivering the Presentation:
 The instructional style of delivery is stimulating, engaging, consequential, decisive, and action-oriented.
 Involves audience interaction*

Delivering the Presentation:
 The relational style of delivery is open, candid, honest, believable, plausible, and trustworthy.
 Hinges on presenter’s credibility*

Delivering the Presentation:
 The transformational style of delivery is emphatic, powerful, insightful, expansive, and visionary.
 Used for audience motivation*