G BK 459.331-Business Strategy—Spring 2014
G BK 459.331 (CRN: 20054), Business Strategy
Mondays and Wednesdays: 6:00 PM to 9:00 PM.
Spring Semester: March 17 to May 8, 2014
FHSDC, Room # ????
Instructor:
Department:
Office:
Phone:
E-mail:
Office Hours:
Admin
Assistant:
Mr. John La Lone, Asst. Professor. BS-BA, MS-HRM.
Management, Marketing, and Administrative Systems
Room 318L
(254) 519-5472
jlalone@ct.tamus.edu
January 13 to Mar 17, 2014 (By Appointment only):
Monday and Wednesday: 11:00 AM to 2:00 PM.
Tuesday and Thursday: 12:00 PM to 2:00 PM, & 4:00 PM to 5:00 PM.
March 17 to May 8, 2014. (By Appointment only)
Monday and Wednesday: 11:00 AM to 2:00 PM .& 4:00 PM to 5:00 PM.
Tuesday and Thursday: 1:00 PM to 2:00 PM.
You must call Admin Assistant to make appointments.
Mr. Jennifer Perez (254) 519-5437/5725/5762
Fax (254) 526-8403
1.0 Catalog Description
A capstone course involving the integration of concepts and principles studied in accounting,
economics, finance, management, marketing, quantitative methods, and other relevant
disciplines. Includes problem solving and business decision making. Designed to be taken by
senior business majors during their last semester.
2.0 Prerequisites
ACC 203-Financial Accounting, ACC 204-Managerial Accounting, FIN 301-Principles of
Financial Management, G B 311-Business Statistics, MGMT 301-Principles of Management,
MKTG 314-Principles of Marketing, majority of courses in your major, or approval of
department head.
Additionally, I expect students to have senior level writing skills, creative and analytical thinking
skills, effective reading skills, advanced learning skills, and a general understanding of problems
faced by business managers.
3.0 Expanded Course Description
GB 459 is a challenging capstone course that focuses on how firms formulate, implement,
evaluate, and present strategies through case study analysis, presentations and a computerized
business simulation. It is a course about strategy and managing for success. The course centers
around the theme that a company achieves sustained success if and only if its managers (1) have
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G BK 459.331-Business Strategy—Spring 2014
an astute, timely strategic game plan for running the company, and (2) implement and execute
the plan with proficiency. This course allows students to explore in depth how and why a wellconceived well-executed strategy nearly always enhances a company’s long-term performance.
This course also gives students the opportunity to integrate much of the knowledge they have
gained in their business curriculum. This is a “big picture” course. The problems and issues
surrounding the tasks of crafting and implementing strategy cover the whole spectrum of
business and management. Many variables and situational factors must be dealt with at once.
Weighing the pros and cons of one strategy option versus another entails a total enterprise
perspective and good judgment about how all of the relevant factors combine to shape what
actions need to be taken.
4.0
Intended Student Outcomes:
4.1
Knowledge Outcomes
I.
II
III
IV
V
VI.
VII
VIII
To learn and understand the principles and techniques of strategyformulation.
To identify factors applicable to strategy planning, formulation, and
implementation for the business organization on both a domestic and a
global basis.
To sensitize students to the social responsibilities of organizations and the
ethical considerations applicable to corporate policy and strategy
formulation.
To develop the ability to analyze situations and identify core problems,
opportunities, threats, and organizational strengths and weaknesses.
To integrate the knowledge gained in earlier core courses in the business
school curriculum, understand business integration and demonstrate why
the different parts of a business need to be managed in strategic harmony
for the organization to operate in successful fashion.
To develop skills in strategy formulation and implementation and provide
real-time results (using computer generated data) based upon student
developed and implemented strategy for a business unit.
To develop analytical skills related to strategy using a practical case
method approach.
To develop written and oral communication skills appropriate to the
business environment
4.2 Skill Outcomes-Students will:
I.
II.
III.
Demonstrate effective communication in written form (case studies).
Demonstrate effective communication in verbal form in face to face
courses (presentation).
Be able to identify problems and use information in solving business
problems (case studies).
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G BK 459.331-Business Strategy—Spring 2014
IV.
4.3
Demonstrate an effective use of technology in the business environment
(Business Strategy Game).
Value Outcome
I.
4.4
Heightened awareness of how and why ethical principles, core values, and
socially responsible management practices matter greatly in the conduct of
a company’s business.
At the conclusion of the course the student will:
I.
II.
III.
IV.
5.0
Think critically and strategically about a company, its present business
position, its long-term direction, its resources and competitive capabilities,
the caliber of its strategy, and its opportunities for gaining sustainable
competitive advantage.
Have conducted strategic analysis in a variety of industries and competitive
situations and have a stronger understanding of the competitive challenges of
a global market environment.
Benefit from a heightened awareness of how and why ethical principles, core
values, and socially responsible management practices matter greatly in the
conduct of a company’s business.
Demonstrate the ability to employ managerial judgment through assessing
business risk, making sound business decisions and achieving effective out
comes.
Required Reading, Textbook and Support Resources
5.1
Dess, Gregory G., Lumpkin, G.T., Eisner, A. B., and McNamara, G.. (2012).
Strategic Management (6th ed.). McGraw-Hill/Irwin: New York. ISBN: 978-0-07802931-8. McGraw-Hill/Irwin [MHID]: 0-07-802931-7.
5.2
American Psychological Association (2009). Publication Manual of American
Psychological Association (6th ed). Washington, D.C.
5.3
Computer Resources
I.
A PC configured to support WebCT (see technical specifications in the
WebCT tutorial identified under support resources).
II.
You must have a personal INTERNET account with E-mail and web
browser capabilities. All Texas A&M University-Central Texas students
are provided a free E-mail account through the University server. You are
required for this course to use this email address.
III.
A copy of Acrobat Reader, You may download the free Acrobat Reader
at:
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G BK 459.331-Business Strategy—Spring 2014
IV.
Citing references in APA format:
A.
http://www.bedfordstmartins.com/online/cite6.html
B.
Failure to properly cite WILL RESULT IN FAILURE OF THIS
COURSE.
6.0
WRITING INTENSIVE COURSE
This is an “Intensive Writing (WI) Course.” The purpose of this designation is to develop
communication skills needed by those preparing to enter the business world as well as those who
are already part of that world. The course will focus on continuous improvement in written
and spoken correspondence. The instructor will provide ongoing feedback of the individuals
written, verbal and nonverbal skills. It will be the student’s responsibility to make the
instructional adjustments and corrections throughout the semester. If you can communicate
effectively (written, verbal and nonverbal), you have a highly valued and marketable skill.
Surveys have shown that the ability to communicate well is ranked by business executives as
first among the personal factors necessary for promotion. Students must pass the writing
component of a WI course in order to pass the course
7.0
Performance Guidelines
7.1
Course Contribution: I ask for your attentiveness to study and learning
assignments, on-time completion of assignments, and regular participation in and
effective contribution to discussions and activities. Those who demonstrate
consistently high quality, professional performance, and who regularly contribute
to course activities will earn higher grades. activities, and for your timely
completion of assignments. The quality of your course contribution and course
and team participation will be an important factor in determining the grade that
you earn from course contribution.
I expect you to meet the course requirements schedule. I strongly encourage your
attendance for each class. I recognize that not all students are able to attend each
class session. When you are absent from class, use the buddy system to find out
what you missed and obtain lecture notes. I expect each student to take personal
responsibility for making up missed subject matter and assignments. Your timely
attendance, preparation for and participation in class discussion, and timeliness of
assignment submissions will all contribute toward the grade that you earn for in
this class.
7.2
Tarleton State University e-mail Account: Each student must claim and use
their Tarleton State University e-mail account. All e-mail correspondence
between all students and your instructor will be via your Blackboard account.
Each student will send a message to your instructor by Monday—March 24, 2014
via your Blackboard account e-mail. That e-mail must reflect student’s name,
and Tarleton (NOT Blackboard, nor personal) e-mail address. Ensure that you
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G BK 459.331-Business Strategy—Spring 2014
check your Tarleton e-mail on at least three times each week. You may claim
your Tarleton e-mail account, set-up your Tarleton student e-mail account and
forward messages to another e-mail account of your choosing, send auto-replies to
your e-mail account while you are away from internet access, and view your
Tarleton e-mail at:
http://www.tamuct.edu/departments/informationtechnology/email.php
7.3
Citing references in APA format: Each student must review the Texas A&M
University-Central Texas ethical requirements at the web site listed below. Failure
to cite properly or to acknowledge another’s work is “plagiarism” and will
receive an automatic grade of zero and WILL RESULT IN FAILURE OF THIS
COURSE. http://www.bedfordsmartins.com/online/cite6.html
7.4
Library Information, Texas A&M University-Central Texas/Tarleton State
University:
INFORMATION LITERACY focuses on research skills that prepare individuals
to live and work in an information-centered society. Librarians will work with
students in the development of critical reasoning, ethical use of information, and
the appropriate use of secondary research techniques including: exploring
information resources such as library collections and services, identify sources
such ass subject databases and scholarly journals, executing effective search
strategies, retrieving, recording, and citing relevant results correctly, and
interpreting search results and deciding whether to expand the search. For further
Library information see Appendix “C-Handout” attached. Library Resources are
outlined and accessed through the web page:
http://www.tamuct.edu/departments/library/index.php
7.5
Standards of Conduct:
Make note of the standards of conduct required by TAMU-CT, at:
http://www.tamuct.edu/departments/studentconduct/index.php.
Also note the policies of TAMU-CT concerning computer usage, at:
http://www.tamuct.edu/departments/compliance/rules-and-saps.php.
7.6
Reading/assignments: Class meetings will consist of: lecture on and review of
assigned chapters. You are expected to study the material for each assigned
chapter, prior to coming to class. See paragraph 13 for reading schedule.
7.7
Written Assignments: Each student will develop several original written papers
for submission. Please use 1” margin at top, bottom, left and right side of page.
Single-space all message sets, and use Times New Roman size 12 fonts. All
written assignments are due on the date specified in Paragraph 13, to the
instructor in the classroom. Misspellings are to be avoided. Submissions “will
not be accepted for credit” after the due date. Topics for the written assignments
will include:
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G BK 459.331-Business Strategy—Spring 2014
(1)
Chapter Summary Review Questions: Each student will prepare and submit
a written question and answer style paper {using MS.Word} and submit them
to the Instructor [Hard Copy], in the classroom, on the date due. Late
assignments will not be accepted for credit. The format for your Summary
Review Questions is at appendix “A”. Your submissions will be on the
following Chapters.
CHAPTER #
Chapter 1, Page 33, Questions 1-7
Chapter 2, Page 72, Question # 1-8
Chapter 3, Page 111, Question # 1-7
Chapter 4, Page 154, Question # 1-5
Chapter 5, Page 196, Question # 1-7
Chapter 6, Page 233, Question # 1-6
Chapter 7, Page 273, Question # 1-6
(2)
Chapter Case Studies: Each student will read the Chapter Case Studies
designated below. Each student will then prepare and submit a written
question and answer style paper {using MS.Word} to the Instructor [Hard
Copy], in the classroom, on the date due. Late assignments will not be
accepted for credit. The format for your Summary Review Questions is at
appendix “B”. Your submissions will be on the following Cases.
CASE #
C-03
C-04
C-05
C-09
C-11
C-13
C-15
(3)
DUE DATE
March 17, 2014
March 24, 2014
March 31, 2014
April 7, 2014
April 14,2014
April 21, 2014
April 28,2014
PAGE(s)
C4-6
C7-10
C11-14
C34-38
C46-52
C59-63
C70-75
TITLE
Skeleton in Corporate Closet
Best Laid Incentive Plans
Growing for Broke
Heineken
World Wrestling Entertainment
Q. V. C.
Samsung Electronics
DUE DATE
March 19, 2014
March 26, 2014
April 2, 2014
April 9, 2014
April 16,2014
April 23,2014
April 30,2014
Final Strategic Case Study: Each Team/Group (I will assign 2 or more
members to each team) will submit a written Case Analysis picked by the
team/group from the list below. Each team/group will select their case from
the listing below by Tuesday-June 11, 2013, and will notify Mr. La Lone of
your team/groups selection before the end of that class session [Any team
undecided, will be assigned a case by the Instructor]. The Case Analysis is to
be presented to the instructor, in the classroom on the day of your scheduled
presentation. Your submission will include: A “hard copy” of your written
case analysis (MS.Word) , a hard copy of your MS.PowerPoint “Notes
Slides,” and an “electronic copy of your written case analysis (MS.Word), and
your MS.PowerPoint “Notes Slides (On a CD R)--prior to your oral
presentation.
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G BK 459.331-Business Strategy—Spring 2014
CASE # Pg’s/CASE TITLE
ASSIGNED TO
Presentation Date
C7
C18-27/United Way of America
C8
C28-33/ General Motors
C10
C36-45/McDonalds
C12
C53-58/ Yahoo.com
C14
C64-69/Johnson and Johnson
C17
C88—103/ Reader’s Digest
The format for completing these assignment is at Appendix “B” below.
7.8
Specifications for Written Assignments: All written work must be done using a
computer. For those who don’t own a computer, the University Computer Lab is
available during the semester.
All work will be submitted on 8 ½ inch by 11 inch white bond paper, and using
the color black for wording. All margins will be 1 inch at the top, bottom, and left
and right sides. All items submitted are expected to be of collegiate quality,
language, and depth. Please prepare your written work(s) using a format/style
consistent with professional business practice. The Style Guide of the American
Psychological Association is the standard we will use.
Submision Style Requirements
I will grade only work that:
(1) Is typed using single spaced typing, left justified (not fully justified).
(2) Applies only Times New Roman size 12 fonts.
(3) Displays a “one inch” margin at the top and bottom, and left and right hand
Side on each page.
(4) Provides an identifying title page [Enhanced Case Study ONLY]; and
(5) Provides an abbreviated title with automatic page numbering.
The quality of your work is a reflection of you; always present your best side.
Quality work has a professional appearance and is free of spelling errors, and
penned corrections. Always write as a “Positive Affirmation.”
Points will be deducted for poor grammar and wording, misspellings, appearance
(balance, erasures) and improper submission. Message Sets, Proposals,
Presentations (etc.), are due on the date specified in Paragraph 13 and they will be
presented to the instructor, in the classroom [ONLY], on that date. I will provide
all teams with a specific presentation and documentation due date on MondayJanuary 20, 2014.
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G BK 459.331-Business Strategy—Spring 2014
7.9
Written Papers and Oral Presentations: Each assignment will be developed in
accordance with paragraph 7.7 and 7.8 above, and additional data presented
below: Late presentations will not be allowed. All subjects and materials to be
presented in this course must be “new works” researched and assembled by
you/your group for this course.
A reference cited listing will be included with your “Enhanced Case Study”
written paper and reference citations will be properly annotated in the body of
your paper. Each written “Enhanced Case Study” paper will be submitted with a
cover sheet including the following information: title of work, student’s name,
course number and title (GB459.110, Business Strategy), Instructor’s title and
name, university name, and due date—and must be listed in the exact sequence
listed herein.
7.10
Students are responsible for having detailed knowledge of all discussion questions
and cases assigned. Each student will prepare answers to the assigned chapter
discussion questions and chapter case(s) questions respectively, and submit on 81/2” X 11” paper to your instructor, in the classroom [ONLY] on the day they
are due…late submissions “WILL NOT” be accepted nor graded for credit.
7.12
Exams: There will be five exams during the semester. (1) There will be three exams
covering the chapters in the text. Each will be a combination of multiple-choice and
true/false questions, and all exams will be non-cumulative. Exams will be closed
book and closed notes. Exams will be administered in class as scheduled in class
schedule below. Missed exam makeup [regardless of reason] will be administered
according to the schedule below. Makeup exams will be a combination of true/false,
multiple choice, fill-in-the-blank, and essay questions.(2) Exam number four-the
comprehensive case that each team must research and prepare to present in the
classroom at the end of the semester. You will be required to submit a final written
report and MS.PowerPoint “ NOTES” slides to support your report your
comprehensive case. (3) Exam number five is the ETS Exam. It a special exam: it is a
comprehensive exam which will cover of all chapters in the text, and will also cover
material from all of the GB 459- Prerequisite courses. I am currently working on the
logistics for day/date/time for both your course final exam and for your Perigrine
exam. If for some reason the Perigrine/Comprehensive examination is cancelled, I
will establish an additional requirement to take its place.
7.13
Attendance/Withdrawals: Although attendance is highly encouraged, we recognize
that not all students are able to attend each class session. In such cases, where
attendance is required, contact the professor or program secretary with information as
soon as possible. It is not necessary to call when you are going to be late or absent
unless your absence will be for more than one class period. It is the responsibility of
each student to submit assignments and become aware of other activities missed
during absences. Remember that class participation is difficult, at best, without class
attendance, so make every effort to attend each class session.
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G BK 459.331-Business Strategy—Spring 2014
If you discover that you need to drop this course, you must go to the Records Office
and ask for the necessary paperwork. Professors cannot drop students; this is always
the responsibility of the student. The record’s office will give a deadline for which the
form must be returned, completed and signed. Once you return the signed form to the
records office and wait 24 hours, you must go into Ducktrax and confirm that you are
no longer enrolled.
If Ducktrax reflects that you are still enrolled, FOLLOW-UP with the records office
immediately. You are to attend class until the procedure is complete to avoid penalty
for absence. Should you miss the deadline and fail to follow this procedure, you will
receive an “F” in the course.
1. Last day for student’s to add or drop a course without having to process manual
Texas A&M University documents is Wednesday--January 15, 2014.
2. Last day to drop a 16 Week class w/“no record is Wednesday--January 29, 2014.
3. Last day to drop a class w/a “Q” or a “W-Withdrawal” is Friday—March 28,
2014.
4. DEADLINE to file for Summer 2014 Graduation is Friday--April 18, 2014.
5. Last day to “withdraw” from the university is Wednesday—April 30, 2014.
6. In rare, emergency cases, students may qualify for an incomplete grade, which is
recorded as a “K” on the grade report and transcript. Requests for incomplete
grades must be made according to TSU policy and approved by the instructor
prior to the final week of classes. A contract must be prepared and signed by the
student and the Instructor to do so, and, all requirements must be completed by
[4 weeks prior] to the end of the next long semester or the “K” is automatically
changes to an “F.”
8.0
Scholastic Academic Honesty
Academic Honesty (Texas A&M University-Central Texas Catalog, page 37)
Texas A&M University-Central Texas expects all students to maintain high standards of personal
and scholarly conduct. Students found responsible of academic dishonesty are subject to
disciplinary action. Academic dishonesty includes, but is not limited to, cheating on an
examination or other academic work, plagiarism, collusion, and the abuse of resource materials.
The faculty member is responsible for initiating action for each case of academic dishonesty and
report the incident to the Director of Student Affairs. More information can be found at
http://www.tamus.edu/Student Conduct.
9.0
Americans with Disabilities
If you have or believe you have a disability, may wish to self-identify. You can do so by
providing documentation to the Disability Support Coordinator. Students are encouraged to seek
information about accommodations to help assure success in this class. Please contact Gail
Johnson at (254) 519-5831 or visit Founder’s Hall, Room 114. Additional information can be
found at http://www.tamus.edu/AcademicSupport.
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G BK 459.331-Business Strategy—Spring 2014
10.0 Tutoring
Tutoring is available to all TAMUCT students, both on-campus and online. Subjects tutored
include Accounting, Finance, Statistics, Mathematics, and Writing (APA). Tutors are available at
the Tutoring Center in Founder's Hall, Room 204, and also in the Library in the North Building.
Visit www.ct.tamus.edu/AcademicSupport and click "Tutoring Support" for tutor schedules and
contact info. If you have questions or if you're interested in becoming a tutor, contact Academic
Support Programs at 254-519-5830 or by emailing gnichols@ct.tamus.edu.
Tutor.com is an online tutoring platform that enables TAMU-CT students to log-in and
receive FREE online tutoring and writing support. This tool provides tutoring in
Mathematics, Writing, Career Writing, Chemistry, Physics, Biology, Spanish, Calculus,
and Statistics. Chat live with a tutor 24/7 for any subject on your computer. To access
Tutor.com, click on www.tutor.com/tamuct.
11.0 Changes to Syllabus
A syllabus serves as an instructional and study planning document. It may become necessary to
make changes during the course of this semester, and I reserve the right to modify the
requirements and grade percentages for this course as necessary to achieve the course
objectives.” If a change must be made, such changes will be announced in class and students will
receive written notice within 10 days of the change decision.
12.
Grade Computation
Grades will be calculated as follows:
LETTER GRADE
“A”
“B”
“C”
“D”
“F”
EQUALS
==
==
==
==
==
FROM
90 %
80%
70%
60%
Below
Assignment
Exam # 1 Ch 1-4
Exam # 2 Ch 5-8
Exam # 3 Ch 9-12
Exam # 4-Comprehensive (FINAL ) Case Analysis
Exam # 5 Peregrine/Comprehensive Exam(or Special
Assignment?)
Glo-Bus Strategy Game
Chapter Summary Review Questions
Chapter Case Analysis (Chats)
Professionalism/Participation
TOTALS
TO
100 %
89%
79%
69%
60%
Points
POINTS
900-1000
800-899
700-799
600-699
0-599
Percent of Final Grade
145
145
145
180
50
14.5 %
14.5 %
14.5 %
18 %
05%
145
70
70
50
1000
14.5 %
07 %
07 %
06 %
100 %
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G BK 459.331-Business Strategy—Spring 2014
NOTES: The Business Strategy Game is a required and integral part of the GB459Business Strategy course. Each student is required to sign-up for the Business Strategy
Game “On-Line” by the end of the first week of the semester in which the student is
enrolled for the Business Strategy course. The cost for each student to enroll in the
Business Strategy Game is approximately $45.00, and it “is not” rolled up in standard
TAMU-CT tuition and fees billings.
(1) “I will compute your final numerical grade to one decimal point, and then round it.”
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G BK 459.331-Business Strategy—Spring 2014
13.0
Course Outline and Assignments
Wk
Day
Date
1.
Mon
Mar 17
Wed
Mar 19
Mon
Mar 24
Wed
Mar 26
Mon
Mar 31
Wed
Apr 2
Mon
Wed
Apr 7
Apr 9
Mon
Apr 14
Wed
Apr 16
6.
Mon
Apr 21
7.
Wed
Mon
Wed
Apr 23
Apr 28
Apr30
Mon
May 5
Wed
May 7
2.
3.
4.
5.
8.
Class/
Activity
INTRO
Chapter 1
Chapter 1
Chapter 2
Chapter 2
Chapter 3
Chapter 3
Chapter 4
Chapter 4
Chapter 5
Exam # 1
Chapter 5
Chapter 6
PRIMER
Chapter 7
Chapter 7
Chapter 8
Chapter 8
Chapter 9
Exam # 2
Chapter 9
Chapter 10
Chapter 11
ORALS
Chapter 12
ORALS
Chapter 12
Final Exam
EXAMS
Subject
Assignments
Course & Glo-Bus Introduction
Strategic Management
Strategic Management
Analyze Firms Extrnl Environ
Analyze Firms Extrnl Environ
Assess Internal Envir. of Firm
Assess Internal Envir. of Firm
Recognize Firms Intell. Assets
Recognize Firms Intell. Assets
Bus. Level Strategy
C H A P T E R’s 1-4…
Bus. Level Strategy
Corp. Level Strategy
MS.PPT Prep & Protocols
International Strategy
International Strategy
INTRODUCTION
GOOD LUCK
DEMO
Entrepreneurial Strategy &…
Entrepreneurial Strategy &…
Strategic Control & Corp Govt
C H A P T E R 5-8
Strategic Control & Corp Govt
Create Effective Org Designs
Strategic Leadership
Team Enhanced Case Study--
Manage Innovation: Fostering…
Team Enhanced Case Study--
Manage Innovation: Fostering…
C H A P T E R 9-12
Make-up, Exams # 1 & 2
GOOD LUCK
Presentation
Presentation
GOOD LUCK
GOOD LUCK
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G BK 459.331-Business Strategy—Spring 2014
Appendix “A”
“SAMPLE Format” Chapter Summary Review Questions
Gomer Pyle
GB 459.110, Business Strategy
Chapter # ___, Page # ___
SUBJECT: Summary Review Questions
_____________________ (DATE)
1. Write out the question. Then answer the question. ____________________________
______________________________________________________________________
2. Write out the question. Then answer the question. ____________________________
______________________________________________________________________
3. Write out the question. Then answer the question. _____________________________
_______________________________________________________________________
4. Write out the question. Then answer the question. ____________________________
______________________________________________________________________
5. Write out the question. Then answer the question. ____________________________
______________________________________________________________________
6. Write out the question. Then answer the question. ____________________________
______________________________________________________________________
7. Write out the question. Then answer the question. ____________________________
______________________________________________________________________
8. Write out the question. Then answer the question. ____________________________
______________________________________________________________________
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G BK 459.331-Business Strategy—Spring 2014
Appendix “B”
Gomer Pyle
GB 459.110, Business Strategy
SUBJECT: Case # ___-________________________________, Page # ___
_____________________ (DATE)
GENERAL OUTLINE FOR THE FINAL WRITTEN CASE [Format for:
Individual Chapter cases; and Group/Team [Final] Strategic Case Studies].
For Individual Case submissions, add same heading as used for end of chapter
review questions.
I.
II.
Strategic Profile of the Firm
A description of where the firm finds itself at the time of the case
Situation Analysis
A. General Environmental Analysis
B. Demographic factors
Political-Legal factors
Socio-cultural factors
Economic factors
Technological factors
Global factors
C. Industry Analysis
D. Porter’s Five Forces
E. Driving Forces
F. Key Success Factors
G. Competitive Environmental Analysis
H. The top three to five competitors in the industry
I. Internal Company or Firm analysis
J. Tangible Resources
K. Intangible Resources
L. Organizational Resources
III. S.W.O.T. Analysis
IV. Strategy Formulation
A. Strategy Alternatives
B. Alternative Evaluation
C. Alternative Choice
V.
Strategic Alternative Implementation
A. Action items and timeline
B. Action plan and costs
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