Welcome to Make better, smarter, faster, business decisions! • “To empower individuals with the freedom to gain greater control over their own health.” Guided by… “The Most Influential Consultant Alive” April 30, 2007, p.163, Fortune Magazine India Harvard MBA Professor 30 years consulting with Fortune 500 Company CEOs. Important Question! What’s your “Business Acumen”? How much do you know about Alere’s Key Success Measures? Let’s find out! Pop Quiz! Please use the following customized questions (Write your answers on Page 35) For fiscal year: 1 - How much Cash was on hand? 2010 Its OK to guess! 2 - How much cash was generated by core Operating Activities? $ _____ $ _____ 3 - What was our Gross Profit Margin? _____% 4 - What was our Operating Income/EBIT Margin? _____% 5 - What was our Net Income Margin? _____% 6 - How was our Income per Common Share? (EPS) $ _____ 7 - What was our Net Revenue/Sales? $ _____ 8 - How much did we have in Total Assets? $ _____ 9 - What was our Return on Assets (ROA)? _____% 10 - What was our Net Revenues/Sales growth rate? (Y/Y) _____% 11 - What was our Operating Income/EBIT growth rate? (Y/Y) _____% 12 - What was our Net Income growth rate? _____% 35 Clear Learning Objectives: 1. List and describe the 12 key performance measures that are important Ron Zwanziger and the Executive Team. Cash 2. List and describe the 5 business drivers all successful businesses must focus on. Growth People Assets Profit ® 3. Create a personal action plan that can positively impact personal performance and company results. 4. Teach specific components of Alere’s financial statements. 5. Better articulate company performance & strategy. Acumen means? …the ability to make good business decisions in a timely manner with an understanding of how the decision should impact the business. 3 Cash Definition: Cash & Cash Flow Growth People Profit Assets ® DEFINITION What is required to Grow and Maintain the business. MEASURES Cash (Savings Account) Cash: Cash “The bills and coins in the register, cash, and $5,000petty On hand cash in the bank. It also includes cash equivalents, like CD’s and other highly liquid investments, that is easily converted into cash within days.” Cash90Flow See Page 58 (Checking Account) Cash Flow: $100,000 Salary “Cash generation or “cash flow” is the difference - $90,000 Expenses between the cash that flows into the business and the $10,000 = Cash Flow cash that flows out of the business in a given period of time (month, quarter, annual)” Put in Acct. Spend it Invest it 8 Cash CASH Growth People Profit Assets ® How to obtain Cash 1. Earn it Pro: No Cost Con: Not Immediate 2. Sell Assets Pro: Immediate Con: Reduce Assets 3. Borrow it Pro: Immediate Con: Cost (Interest) Can a company have: 1. Too much Cash? Yes! Not using cash wisely. Investors want: Either invest it or return it to us in dividends! 2. To little cash? Yes! #1 reason why companies fail. (#2 is cultural differences) 3. Too much Cash Flow? No! 9 Cash Key ways to increase CASH and CASH FLOW: Growth People Profit Assets ® (Take notes on Page 9) To increase CASH: Paying slower Collecting faster … with the same sales revenues and costs. To increase CASH and CASH FLOW: Increase revenues/sales Reduce/cut costs 9 Cash Cash Growth People Profit (Take notes on Page 9) Assets ® (in millions) Total “Sales” Net Sales Cash Measures: Alere 2010 Alere 2009 Alere 2008 Alere 2007 $ 2,155 $ 1,923 $ 1,583 $ 767 18.6% 25.6% 8.9% 45.1% Cash Cash and Equivalents $ 401 $ 493 $ 141 $ 415 Cash Flow Cash from Operations $ 275 $ 288 $ 148 $ 89 Free Cash Flow $ 179 $ 187 $ 82 $ 53 Days Sales Outstanding (DSO) 67.48 67.50 64.53 80.28 CASH: S&P 500 Average Cash: 6% Why carry more cash? • Acquisition? • Uncertainty? Cash Benchmarks (Take notes on Page 9) (in millions) Total “Sales” Net Sales Cash Measures: Alere Beckman Coulter Meridian Bioscience Quidel Corp Abbott Labs 2010 2010 2010 2010 2010 $ 2,155 3,663 $ 143 $ 111 $ 35,167 18.6% 10.2% 26.5% .9% 10.3% Cash Cash and Equivalents $ 401 $ 376 $ 38 $7 $ 3,648 Cash Flow Cash from Operations $ 275 $ 649 $ 31 $ (10) $ 8,736 Free Cash Flow $ 179 $ 333 $ 27 $ (21) $ 7,721 67 79 56 70 75 Days Sales Outstanding (DSO) CASH: S&P 500 Average Cash: 6% Why carry more cash? • Acquisition? • Uncertainty? Action Plan: What Single Action are You Committed to do to Positively Impact CASH and CASH FLOW? Review: (Page 9) CASH: 12 Pay slower Collect faster… with the same sales revenues and costs. CASH or CASH FLOW: Increase revenues/sales Reduce/costs • • • • • • • • Increase collections Increase retention Increase sales Increase customers Increase data sales & features Increase gross adds Increase operational efficiencies Collect as much as possible (Financial Services) • Have clear policies & procedures that will enable better efficiencies • Sell packages • Decrease OT • Decrease or better manage inventory • Control expenses • Reduce/conserve utilities • Reduce conflicts (systems, people, processes, IT technologies) Your own idea… 9 Definition: PROFIT DEFINITION Profit = Earnings = Income and is the money made after expenses are subtracted from sales. Can be expressed in dollars ($) or percent (%). Profit = $ Margin = % #1 - Profit Increase price #3 - Both! #2 - Lower costs MEASURES Gross Profit ($) Gross Profit Margin (%) EBIT ($) EBIT Margin (%): Net Profit ($) Net Profit Margin (%): 10 Profit ($) / Margin (%) (Take notes on Page 11) Sales Price: $1.50 Water Label Bottle & cap Packaging Total: - .04 - .11 - .15 - .20 ( .50) $1.50 - .50 = $1.00 Gross Profit Rent Salaries, Gen, Admin. (SG&A) Marketing Shipping Depreciation /Amortization Total: - .03 - .30 - .08 - .19 - .02 ( .62) $1.50 - $.50 - $.62 = $.38 EBIT (Operating Income) Interest Expense Taxes Total: - .04 - .06 ( .10) $1.50 - $.50 - $.62 - $.10 = $.28 Net Profit COGS Direct Labor 66.7% Gross Margin Controllables 25.3% Margin Less-Controllables 18.6% Net Profit Margin Life Spring Artesian Water Profit Gross Profit/Margin: A good indication of how profitable a company is at the most fundamental level. Companies with higher gross margins will have more money left over to spend other business operations, such as research and development or marketing. on Operating Income or EBIT: (Earnings Before Interest and Taxes) EBIT is a good gauge of how well a company is being managed. Net Profit/Margin: The “Bottom Line” 11 High Margin vs. Low Margin (Take notes on Page 11) High Margins Low Margins 32% 8.0% 28% 3.6% 22% 1.7% WHY? WHY? They offer something Unique! They sell commodities. “If you’re not unique, you better be cheap!” S&P 500 Averages: Net Margin = 11% To drive Profit($) you need either: High Margin (%) or High Volume 11 Cash Gross Profit/Margin & Net Profit/Margin Growth People Profit Assets ® 2010 (in thousands) Net Revenue (Sales) - Costs of Goods Sold (COGS) = Gross Profit/Margin Cost of Goods Sold (COGS) • Cost of net product sales: • Cost of service revenue: • Cost of license & royalty revenue: - Operating Expenses/Impairment = Operating Income/EBIT $2,155,347 - $1,020,760 $1.00 $1,134,587 52.64% $688,325 $325,286 $ 7,149 $1,020,760 - $2,085,676 $(951,089)1 - Interest Expense & Taxes. Etc. - $ 66,221 = Net Profit/Income/Margin $(1,041,545) Also called: “Net Income” and “Net Earnings” -44.12% -48.32% 11 Cash Profit Growth People Profit Assets ® (in millions) Net Revenue/Sales Alere 2010 $ 2,155 Alere 2009 $ 1,923 Alere 2008 $ 1,583 $ 1,135 52.64% $ (951) $ (1,017) -47.20% $ (4.54) $ 1,054 54.83% $ 146 $ 34 1.75% $ 0.30 $ 854 53.93% $ 65 $ (22) -1.38% $ (0.14) Profit Gross Profit Gross Margin EBIT (Operating Income) Net Income Net Margin EPS S&P 500 Averages: Gross Margin = 32% Net Margin = 11% Gross Profit/ Margin % = [Net Revenue – COGS] ÷ Net Revenue x 100 EBIT/Operating Income = [Net Revenue – Operating Expenses] ÷ Net Revenue x 100 Net Income/Margin % = [Net Revenue – All Expenses] ÷ Net Revenue x 100 Earning Per Share = ($1,041,545) (On Statement of Operations ) ÷ 84,445 ($12.33) (Net Income available to common stockholders) (Shares) (“Adjusted” = Non GAAP) •Profit is an opinion. •Cash is a fact. Profit Benchmarks (Take notes on Page 11) (in millions) Element Net Sales Alere 2010 $ 2,155 Beckman Meridian Coulter Bioscience 2010 2010 $ 3,663 $ 143 Quidel Corp 2010 $ 111 Abbott Labs 2010 $ 35,167 $ 58 51.47% $ (11) -9.94% $ (15) $ (0.34) $ 20,502 58.30% $ 4,626 13.15% $ 6,088 $ 4.21 Profit Gross Profit Gross Margin Net Income Net Margin EBIT (Operating Income) EPS $ 1,135 52.64% $ (1,017) -47.20% $ (951) $ (4.54) $ 1,653 45.11% $ 231 6.30% $ 400 $ 3.58 $ 88 61.87% $ 27 18.64% $ 41 $ 0.65 S&P 500 Averages: Gross Margin = 32% Net Margin = 11% Cash Action Plan: Growth What Single Action are You Committed to do to (Personal action plan - page 11) Positively Impact PROFIT? People Profit Assets ® Review: Profit = Income = Earnings Profit = $ Margin = % Profit = Profitability: Increase price or decrease costs. Product Margin: Increase Price and/or Decrease costs or both Company Margin: increase Sales and/or decrease expenses or both • Effective management of operational costs Increase in product • Expressed dollarssales ($) orprices as a percent (%). • Educate employees on company products to enhance • Increase company sales up-selling cross-selling Gross• Margin = Sales A good indicationand of how profitable a company is at the Increase accessory sales (higher margin sales) • Manage/Reduce - COGS most fundamental level.OCC’s (Other Credits & Charges) • Reduce/eliminate color copies • Decrease delinquent customers • Reduce expenses Operating Profit (EBIT) = Sales Earnings Before Interest Taxes (non-controllables) • Book flights 4 wksand in advance • Decrease utilities - COGS EBIT is a good gauge of how well a company is being managed. • Faster on-boarding • Decrease equipment returns - Controllables • Reduce 0 – 12 month turnover ($24,000) • Decrease equipment replacement • Reduce overall company turnover • Decrease Net Profit Margindiscounting = Sales • Effective training • Decrease credits - COGS - Controllables - Non-Controllables (All Expenses) 11 Definition: Assets Cash Growth People Profit Assets ® DEFINITION Assets What we have and how well we use what we have. Asset Strength (Have) Asset Utilization (Use) • People: Increase employee productivity. • Property: increase usage with lower number of buildings. • Cash: Buy back stock, acquire another company, invest in higher returns. • Inventory: “just in time” inventory increasing inventory turnover. • Plant & Equipment: Decrease cycle time. • Information: Increase number of patents per year. 12 Asset (Take notes on Page 13) (in millions) Alere 2010 Alere 2009 Alere 2008 -16.07% 0.49% -0.37% Inventory Turnover 3.96 3.92 4.20 Quick Ratio 1.54 3.06 1.54 Current Ratio 1.53 2.89 2.29 Debt to Equity Ratio 1.46 0.97 0.82 40.68% 50.80% 55.06% Assets Return on Assets (ROA) Equity Ratio ROA = Net Income Total Assets Inventory Turnover = Debt to Equity Ratio = Total Liabilities Shareholders Equity Sales Inventory Current assets – inventory (Ready Cash/Acid Test) Current liabilities Quick Ratio = A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. Auto Manufacturers: >2 Computer companies: < .5 Equity Ratio = Shareholder Equity Total Assets (Greater than 1) Current Ratio = (Greater than 1) Current Assets Current Liabilities 13 Asset Benchmarks (Take notes on Page 13) (in millions) Alere 2010 Return on Assets (ROA) Quidel Corp 2010 Abbott Labs 2010 -16.07% 4.72% 17.22% -5.25% 7.78% Inventory Turnover 3.96 3.19 1.95 2.97 4.60 Quick Ratio 1.54 1.72 6.91 2.24 0.94 Current Ratio 1.53 2.15 6.64 3.55 1.29 Debt to Equity Ratio 1.46 1.29 0.13 0.91 1.66 40.68% 43.65% 88.75% 52.43% 37.65% Equity Ratio ROA = Beckman Meridian Coulter Bioscience 2010 2010 Net Income Total Assets Inventory Turnover = Debt to Equity Ratio = Total Liabilities Shareholders Equity Sales Inventory Current assets – inventory (Ready Cash/Acid Test) Current liabilities Quick Ratio = A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. Auto Manufacturers: >2 Computer companies: < .5 Equity Ratio = Shareholder Equity Total Assets (Greater than 1) Current Ratio = (Greater than 1) Current Assets Current Liabilities 13 Action Plan: What Single Action are You Committed to do to Positively Impact ASSETS? Cash Growth People Profit Assets ® (page 13) REVIEW: ASSETS = Efficiencies, productivity, speed, making assets work harder • • • • • • • • • • • Increase efficiencies (employee/company) Increase employee productivity Increase performance Increase process efficiencies Increase cross-training Decrease travel distance for US Trainers Increase multi-sales Increase smart road mapping Increase outbound calls/hour (CS employees) Increase call efficiencies Increase and promote self serve options • • • • • • • • • • • Decrease customer churn Increase FCR (First Call Resolution) Decrease average handle time (AHT) per call Use resources better within the company Least cost network design Schedule more efficiently Encourage web meetings Least cost routing Cross train employees Reduce unplanned absences Your own idea… 13 Cash Definition: Growth Growth (Page 14) People Profit Assets ® Notes Growth Business growth: 1) Sales (Top-line) 2) Profit (Bottom-line) 3) Earnings per share growth (EPS) Two types of growth: 1) Organic growth 2) Inorganic growth New companies: (Sales -or- Profit) prefer to grow _____ fastest? Mature companies: prefer to grow _____ faster than _____ . 14 Why is Growth so important? Cash Growth People Profit (Page 15) Assets ® “Change is a constant in today’s business world so you are either growing with it or dying from it. Growth forces a company to change and adapt, to anticipate customer needs, and to look for new opportunities.” Investors expect it Employees are more energized Growth provides opportunities for employees Customers are generally more attracted to it Attracts better suppliers Executives are measured by it. It takes 5 times as much to win a new customer as it does to keep an existing one. 14 Business in Rapid Decline… (Take notes on Page 15) Cash Growth People Profit Assets ® • Best & brightest leave first. • Productivity goes down. • Morale goes down. • Costs are cut, which limits ability to grow, company becomes less profitable. Studies Show: It usually takes 4 or 5 years for the company to recover. 14 Cash Business in Rapid Growth… Growth (Take notes on Page 15) People Profit Assets ® • Attracts/Retains the best & brightest! • Productivity goes up = more profit = more cash = more ability to grow! • Morale is high. • You have the ability to grow in your career! Growth gets more time & attention than any of the 5 elements in a public company. 14 Growth 2001 Nov: Split from IMT upon acquisition by J&J Feb: First Check Diagnostics Dec: Unipath Jun: QAS; Biosite 2007 2002 2003 2004 Mar: IVC Industries Nov: Hemosense; Alere Medical Dec: Wampole Laboratories Dec: Paradigm Health; Redwood Toxicology Sep: Abbot Rapid Test Business 2008 Jan: PanBio (Aus); BBI Holdings (UK) May: Matria Healthcare Sep: Opened first Chinese manufacturing site Jun: Concateno Feb: Binax 2005 Sep: Cholestech Jun: Determine line from Abbott 2009 Jul: Free & Clear Nov: Tapestry Medical Sep: Biostar product line; IDT product line Feb: ACON Laboratories; Clondiag Chip Tech 2006 May: 49% Interest in TechLab Dec: Joint Venture with P&G 2010 Jan: Epocal; Standard Diagnostics (Korea) Global Orientation Manufacturing: California, Maine, UK, Germany, Israel, Japan, China, Australia, South Africa, Spain Research & Development: California, Maine, China, England, Germany, Israel, Scotland Sales: United States (AZ, CA, FL, GA, IL, ME, MA, NV, NJ, OH, WA), Australia, Austria, Brazil, Canada, China, Colombia, France, Germany, India, Israel, Italy, Japan, Korea, Netherlands, South Africa, Spain, Switzerland, Taiwan, United Kingdom Growth Cash (Take notes on Page 15) Growth People Profit Assets ® (in millions) Alere Alere Alere 2010 2009 2008 $ 2,155 $ 1,923 $ 1,583 Net Revenue Growth 12.10 21.49 106.41 Net Income Growth -3,116.93 254.89 1024.25 EPS Growth -1,613.33 314.29 814.29 Net Revenue Growth Benchmarks Cash (Take notes on Page 15) Growth People Profit Assets ® (in millions) Alere Beckman Meridian Coulter Bioscience Quidel Corp Abbott Labs 2010 2010 2010 2010 2010 $ 2,155 $ 3,663 $ 143 $ 111 $ 35,167 Net Revenue Growth 12.10 12.35 -3.55 -31.95 14.31 Net Income Growth -3,116.93 56.83 -18.65 134.28 -19.49 EPS Growth -1,613.33 -10.28 -18.75 130.09 8.79 Net Revenue Action Plan: Cash Growth What Single Action are You Committed to do to Positively Impact GROWTH? People Profit Assets ® (page 15) GROWTH = Increase: -Sales, and/or -Profits, and/or -Earnings per share (EPS) for public companies. Quarter over quarter, or year over year increases Organic growth: comes from a company’s existing business Inorganic growth: comes from merger and acquisitions. • • • • • • • • Increase: customers, revenues, and product offerings Up sell product sales Increase R2B sales Reduce churn (retain customers!) Increase subscribers/customers Increase add-a-line sales Sell value Create customer loyalty • • • • • • • • • • Increase global services Increase network forecasting Provide exceptional service (Int’l & Ext’l) Increase open protocol Invest in employees Better utilize marketing utilization Play a part in culture shaping and acquisition integration Hire talent that is strong and adaptable Develop great leaders Anticipate employee needs that will support a growth strategy 14 Definition: People (page 16) People People: The “external customer” or consumer of your product. The “internal customer” or employees. “Communicate a persons potential so clearly that they are inspired to see it within themselves.” 16 Definition: PEOPLE (Take Notes on Page 17) External Customers: 1.Have a formal process for listening to your customers 2.Anticipating customer needs is critical! Internal Customers: 1.Meet with them monthly and ask: •Are there any gaps in my performance, and •Have my priorities changed?” Top 2 Reasons Why Companies Fail: #1 reason: (Too little Cash) #2 reason: cultural differences. 17 Customers: Cash Growth People Profit (Take notes on Page 17) Assets ® What’s more important than meeting Customer Expectations? Exceeding? Anticipate Customer Needs & Expectations! Henry Ford: “If I would have asked my customers what they wanted, they would have said a faster horse.” Wayne Gretzky: “I skate where the puck is going to be.” 17 People Benchmarks Cash (Take notes on Page 17) Growth People Profit Assets ® Business Driver Inverness Inverness Inverness Beckman Meridian Coulter Bioscience Quidel Corp Abbott Labs 2009 2008 2007 2009 2009 2009 2009 9,802 4,852 4,034 11,800 442 331 83,000 People Number of Employees* Through 10/31/10 Total Employees NOT including temps in China: Total Employees including temps in China: *Numbers do not include our temporary workers in China. 10,211 11,882 Action Plan: What Single Action are You Committed to do to Positively Impact PEOPLE? Cash Growth People Profit Assets ® (page 17) REVIEW: People: Internal & External 1)External: Meet Exceed Anticipate! 3)Internal: Meet monthly: ask, “Are there any gaps in my performance and have my priorities changed?” INTERNAL: EXTERNAL: • • • • • • • • • • • Listen with empathy to resolve unhappy customers • Ensure equipment functionality before customer takes it home • Possess good product knowledge when selling • Qualify each customer • Better educate customers • Set up customer phones • Increase customer negotiations • Increase customer awareness 17 • Accurately set customer expectations Develop teams into leaders Invest in employees Develop a learning culture Exceed deadlines Be positive Always follow through Increase vision Anticipate needs and expectations Increase employee education HR: Hire the best! 5 Business Acumen Elements: Can you ignore any of these over time and still be successful? Elements are Inter-dependent 18 Financial Statements: -Training, Teaching Module- Financial Statements Statement of Operations Balance Sheets Statement of Cash Flows (Take lots of notes!) 1. What is the basic equation for each statement? 2. What is the purpose of the statement? 3. What are the key numbers and how are they trending? 4. How can you impact each statement? Equation: Sales – Expenses = Income INVERNESS MEDICAL INNOVATIONS, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS REVIEW Teach 1 Question (in thousands, except per share amounts) • P&L (Profit & Loss) Indicates: • Income Statement Profitability • Statement of Earnings Gross Profit ($) $1,134,587 = Top Line Gross Margin (%) $1,134,587 ÷ COGS 2,155,347 52.60% Gross Margin S&P 500 Ave = 32% SG&A: SG&A (G&A) Non-GAAP = $55,268 EBIT • Salaries • Advertising • Sales commissions • Call center costs • Benefits/Severance • Rent • Bad debt charges • Merger integration costs • Professional services: Attorney fees, Accounting EBIT (operating Income) ($951,089) EBIT Margin ($951,089) ÷ $2,155,347 -44.13% Net Profit ($1,041,545) Net Profit Margin (1.041,545) ÷ 2,155,347 Net Profit Margin = Bottom Line -48.32% S&P 500 Ave = 11% Equation: Assets = Liabilities + Equity INVERNESS MEDICAL INNOVATIONS, INC. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (in thousands, except per share amounts) REVIEW Teach 1 Question Indicates: Financial Strength Most Liquid Becomes Cash < 1 year Current Ratio: 1,194,257 ÷ 782,858 = 1.53 (Greater than 1) Least Liquid Due First Due in < 1 year Debt-to-Equity Ratio: (782,858 + 2,969,790) ÷ 2,577,726 = 1.46% Due Last Balance Equity Position: 40.71% (2,577,726 ÷ 6,330,374) S&P 500 Ave = 20% Assets = Liabilities + Equity 6,330,374 = (782,858 + 2,969,790) + 2,577,726 Equation: INVERNESS MEDICAL INNOVATIONS, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENT OF CASH FLOWS Cash In – Cash Out = Net Change in Cash (in thousands) Purpose: Cash Management Earn it Cash flowing in Cash flowing out Healthy operating cash flow means that the company can finance more of its growth internally, without borrowing or selling stock or assets. Most important number! Sell Asset Spending on investments suggests management is investing in the future. Borrow it ? Shows the dependency of the company on outside investing. You can also see if the company has been selling new shares to outside investors or buying back its won stock. Net Change in Cash (+/-) Started Year Ended Year ? Management Module -Navigating the Financials- (GAAP) 401,306 275,424 1,134,587 2,155,347 52.64 0 - (951,089) 2,155,347 (44.13) 0 - (1,041,545) 2,155,347 (48.32) (12.33) 2,155,347 6,330,374 0 - (1,041,545 6,330,374 (16.45) 2,155,347 1,922,641 12.10 0 - 951,089) 0 - (1,041,545) 146,050 (751.20) 10,744 (9,794) (Non GAAP) 401,306 275,424 1,134,587 2,155,347 1,427,396 2,155,347 1,280,367 2,155,347 1,280,367 Net Income ÷ 84,445 Total Weighted Shares 52.64 66.23 59.40 15.16 2,155,347 6,330,374 1,280,367 6,330,374 2,155,347 1,922,641 1,427,396 146,050 1,280,367 10,744 20.23 12.10 877.33 11,817.04 Management Module -Action Planning- Changing Behaviors: Study *Based on a 1993 Brigham Young University Study When a Person Says … Chances of the idea being incorporated into their life is... “That’s a good idea”... 10% “I’ll do it!” and commits... 25% Says when they’ll do it… 40% Plans how to do it… 50% Commits to another… 60% Sets a future specific appointment with the person they committed to... 95% Where to Find Information (Page 55) Web Sites: • www.nasdaq.com • www.finance.google.com • www.reuters.com • www.hoovers.com • www.yahoo.com • www.smartmoney.com Go to: Investor Relations One Final Thought… “People will work hard for a paycheck, harder for a person, and hardest for a reason.” ~T. S. Monson (Multi-national Leader) (Life = Risk Video)