Infomercial Video Project
Marketing
Infomercial
•
What is an infomercial?
Info:
Information / to inform
-Mercial: Commercial / E-commerce
•
An infomercial is designed to
– Inform
– Make a Request
– Persuade
Infomercial
• How is a commercial
different than an
Infomercial?
– Infomercials are longer
– Often a host is used
– A phone number &
payment details are
provided
Persuasive Language
• In order to be effective your infomercial must use
persuasion to attract customers
– Influence, Manipulate, Change someone’s mind
• How do you persuade someone?
–
–
–
–
Speak with conviction
Put people in the mood to listen/spend
Disguise how easy it is to do something
Use “If….Then” statements
• If you spend money then a positive change will occur
Infomercial
Vocabulary
If you use a word that someone may not
understand…use a visual to help
Sentence Structure
Short sentences, sounds more like talking
than formal writing
Rate of Speech
Fast
Tone
Expert, pushy, excited
Repetition
Recap phone number and package details
often
Hook
Improved appearance, improved selfconfidence…emphasis on benefits not
features
Infomercials
• Basic Structure of an Infomercial:
– Beginning: Often starts with question
• Are you tired of baggy eyes and sleepless nights?
– Middle: Often includes research stats, video proof
– End: Usually has testimonials and payment details
• Use an average person to add credibility
• Deceptive pricing is used to make the product seem easier to
buy
– “In just 4 easy payments of $19.99 this incredible product can be
yours!”
Assignment
• You have 8 questions on your sheet
• Answer each on a separate sheet of paper as you
view examples in class.
1.
2.
3.
4.
5.
The product name
What is the product’s intended purpose or what need does it serve
An advertising slogan or phrase used to market the product
The price
The key selling features or attributes of the product (e.g. works
underwater)
6. A more general description of the product (can be on the slide or in the
notes section)
7. The name of the company that produces the product
8. Any references to “Wait There’s More…” What is/are the specific bonus
product(s) they are offering?
1.
2.
3.
4.
5.
6.
7.
8.
9.
Mighty Putty
Repairs, Seals, Fills Cracks, Ideal for Cracks
AND THAT’S THE POWER OF MIGHTY PUTTY
$19.99
Turns from green to white when activated, can hold up
to 80,000Ibs., cuts like dough
A do it all glue
F
If you order now you will get triple the offer 6 for
$19.99
http://www.youtube.com/watch?v=Rb2bMdH1iPY
Assignment Part II
• You & a partner are to create a fictitious
product and answer the same 8
questions.
• Once you have a product, you should
create a Poster that provides all
pertinent information & promotes the
product you have created.
Infomercial Assignment
• Create your own infomercial for a new product
• You can make up your own product or use an
existing one
– Product can be completely fictional, a modified version
or a current product
– Make sure no contradictory labels are showing if fake
• Provide evidence that your product works
– Demonstration
– Testimony
– Comparison
Infomercial Assignment
• Infomercial must be 2-4 minutes
• You must use a variety of voices during your infomercial
• Your product must have a price
• You must provide payment details
• Incentive needs to be included
– “Wait…there’s more”
• No more than 4 people can work together
• Can be taped on-campus or off-campus
• Everyone in your group must either speak or act in the infomercial
• Must be in movie format & viewable in class Monday, September 23
Infomercial Assignment
• What needs to be turned in?
– Student Checklist
• Due September 19
(Today, Thursday, the day before Friday)
– A written transcript of what was said in your
infomercial
– A video of your 2-4 minute infomercial
Infomercial Grading Sheet
• Spoke slowly and clearly
• Style of speaking is appropriate for purpose
• Professional and mature attitude while performing
• Persuasive language
• Creative and original
• Incentive to order
• Price and payment details provided
Infomercial Must