Presented by Shaibal Roy
12th June 2014
SUPPLY
CHAIN
CHALLENGES
OF
TODAY
TSUNAMI
FLASH FLOODS
EARTHQUAKES
ECONOMIC SLOWDOWN
EXCHANGE RATE RISK
SHIPPING DISASTER
POLITICAL UNREST
THIS IS TODAY’s
REALITY
WORLD
AFTER EFFECTS HAVE TO BE MANAGED
EFFECTIVELY & EFFICIENTLY
Customer Behaviour is Unpredictable
› Constantly changing
› I need the BEST
› I need VALUE for money (BEST at LEAST cost)
› I need it NOW
› I need to choose from a VARIETY of options
V - VOLATILITY
U - UNCERTAINTY
C - COMPLEXITY
A - AMBIGUITY
A GLOBAL / LOCAL Supplier
has to be prepared to
manage this volatility
Change from
LEAN Supply Chain
(Doing more with less)
To
AGILE / HYBRID Supply Chain
(Doing more with less within a time frame)
Comparison of characteristics of lean and agile supply
Characteristic
Lean
Agile
Logistics focus
Eliminate waste
Customers and markets
Partnerships
Long-term, stable
Fluid clusters
Key measure
Output measure such as Measure capabilities,
productivity, efficiency
and focus on customer
and cost
satisfaction
Process focus
Work standardization,
conformance to
standards
Logistics planning Stable, fixed period
Focus on operator selfmanagement to
maximize autonomy
Instantaneous response
Demand characteristics & supply capabilities
End-customers
become more
knowledgeable
about product
Lean supply chain
Efficiency, cost
Focus
Agile supply chain
Responsiveness
Today’s supply chain should
Cope with unpredictable demand
 Meet customer demand at short notices
 Be flexible
 Have high level of manoeuvrability
 Be more responsive & market sensitive
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What is the shelf life of a Newspaper?
20 min
½ day
1 day
1 week
Product
Packaging
-Product and product portfolio changes
everyday
-Product manufactured everyday
-Every day decision making
-Radio/TV news shows – content changes
everyday
-Fully automated from printing, binding to
loading into trucks
-Shelf life of few hours
Newspaper
Industry
Distribution
Pricing
-2 sets of pricing – readers/viewers/listeners
and advertisers
-Customized pricing packages for every
advertiser
Reporters
News desk
Editorial
Media sales
(slotting
ads)
-Everyday distribution with very little room for
error (TV/Radio broadcasting, newspaper
distribution)
-Product (news content, live programs)
reaches real time
Art and
layout
Scheduling
Production
Supply Chain – 24 hour cycle
If one stop breaks down, there is media blackout
Distribution
India’s Most Diversified Media Company In World’s Fastest Growing Media Market
175 Years Heritage
Dominant Position – Relationship with Advertisers/Media Planners
Corporate Governance with Highly Professional Management
Corporate Social Responsibility, Emphasis on Environment, Education & Health

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Life of the finished product is extremely short and hence
timely delivery is important
No TOMORROW
Every minute delay is a LOSS OF SALE
40+ print centers PAN INDIA
361 days of output and every day is different
Predominantly night operations
Input supply chain to ensure timely availability of raw
material for producing the paper for the next day
Output supply chain to ensure timely distribution of
finished products
Market dynamics - highly fluctuating
Highly cost sensitive – multiple cost drivers impacting
logistics cost

Use of advanced technology
›
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Ability to collate the latest news in print
Ability to print more copies in less time
Paper to be delivered by 6 am
Providing variety through Product innovations
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Various flap products
The fragrance paper
The talking paper
The Green paper
The Glued paper
Capacity creation
› Get the printing close to the market
› Enhanced localised news coverage
Thank You