Seth Friedman | UX/UI Designer
313 E. 84th Street-3C, NY, NY 10028 | 415-205-1149 | seth.friedman.design@gmail.com | sethfdesign.com
About Me
 13+ years experience delivering outstanding user experiences across multiple platforms
 Employed at fast-paced agencies, lean startups and as an independent consultant
 Effective leader, supportive team member and flexible client manager
 Accomplished strategic thinker, published illustrator and author
Employment Experience
Digital Designer Independent | 2011-2012
Sample clients: RetailMicro, Blanc&Otis, Peer Proofed
 Created UX/UI designs utilizing Agile/Lean approach, information architecture, wireframes & rapid prototyping
 Defined and delivered UX/UI for social media websites
 Translated documentation & requirements into clean, simple design solutions
 Created 360 campaign that included UI, branding, SEO and social media planning
 Created startup investment presentations utilizing investor research
Senior Information Designer at The Focal Point | 2005–2011
Sample clients: Samsung, Genentech, The SEC, Zynga
 UX
o Led team in testing, data analysis & competitive benchmarking
o Documented & analyzed results from focus groups & user-testing
o Analyzed regional user data to develop products oriented to user behavior
o Created & tested internal tools & applications with users & stakeholders
o Created deliverables to communicate concepts including sketches, diagrams & prototypes
 Design
o Led team in information architecture/design used in interactive applications for high profile litigation
o Led iterative design process utilizing Agile/Lean development cycles
o Created storyboards and copy for interactive presentations
 Project Management
o Managed company-wide initiative to update aesthetic approach & quality control best practices
o Provided thought leadership & facilitated meetings to develop user-centered design direction for projects
o Participated in brainstorming & white boarding with high level stakeholders to simplify complex
information into intuitive graphics & data visualizations
Web Designer at Walmart.com | 2005
 Created UI designs, information architecture, banner ads and icons for corporate website
 Collaborated with multi-level stakeholders to execute on the UX design vision.
 Worked with the team to maintain seamless site branding and visual design
Lead Web/Graphic Designer at Jeffrey Brodkin Design, others | 2003–2005
Sample clients: AT&T, Calvin Klein, Banana Republic, Bank of America, Gov. Schwarzenegger
 Created small business websites from concept to completion utilizing CMS & Agile/Lean approach
 Created UI designs for large corporate websites
 Created brand materials, direct mail and collateral from concept to delivery
 Coordinated and maintained client relationships
Associate Art Director at Robert Goldberg & Associates | 2000–2003
Sample clients: ABB Energy Interactive, Alliance Fiber Optic Products, ThermoGasTech, Elantech
 Created and maintained UI & UX for websites from concept to coding
 Conducted user testing and employed user-centered design practices to create exceptional web experiences
 Assisted team in the creation of marketing campaigns, print ads and brand materials
 Help shape overall brand strategy and communicated strategy to clients
Knowledge/Skills/Experience
Software and Tools
 Photoshop/Illustrator/Indesign
 Powerpoint/Word/MS Office
 Dreamweaver/Fireworks
 Flash/3D/AfterEffects
 OmniGraffle/Axure
 Wordpress/CMS
 HTML5/CSS
 Mac/PC
Research and Testing
 Psychology/HCI
 Documentation
 Empirical Data Analysis
 Competitive Benchmarking
 User/Usability Test Techniques
 Focus Group Design/Observation
 Interviews/Behavioral analysis
UX/UI Deliverables
 Wireframes
 Personas/Scenarios
 Usage Diagrams/Flowcharts
 Rapid Prototyping/Sketching
 Visual Design/User Interface/GUI
Design















Typography/Color Theory
Layout/Composition
Information Architecture
Mobile/Tablet/App
Web User Interface/Interaction
Data Visualization/Infographics
Marketing/Branding/Identity
Style Guide Creation
SEO techniques
Social Media Planning
Content Development
eCommerce/Conversion
Copywriting/Storyboards
Responsive protocols
Presentation Deck Creation/Delivery
Project Management
 Written/Verbal Communication
 Discovery/Brainstorming/White boarding
 Client Interfacing
 Hiring/Mentoring
 Agile/Lean Sprints
 Meeting/Workshop Facilitation
 Organization/Time Management
 Problem Solving/Thought Leadership
Exhibitions and Accomplishments









2001 Progressive Projections Festival: Animated film shown onstage behind band’s performance
2001 Friction Magazine: Illustrations for online and published magazine
2002 Art Hut gallery: Fine art exhibition
2002 Build Gallery: Fine art and T-shirt design exhibition
2003 Brainwash Café: Fine art exhibition
2003 ViV And A Movie: Displayed fine art and curated weekly art and music exhibition
2003 Little Elegy Magazine: Illustrations for published magazine
2006 Finished three screenplays
2011 Finished a novel
Education
James Madison University, VA
1994-1998
 Bachelor of Arts Degree in Media Arts and Design
 Minors in Communications and Graphic Design
 Work for the school newspaper included spot illustrations and two comic strips
School of Visual Arts, NY
1999-2000
 Completed courses in web design and advertising design