14N/177
CLASS: B.Com.
St. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIRAPPALLI – 620 002
SEMESTER EXAMINATIONS – NOVEMBER 2014
TIME: 3 Hrs.
MAXIMUM MARKS: 100
SEM
SET
PAPER CODE
TITLE OF THE PAPER
V
2012
11UCO530302B
RETAIL MANAGEMENT
SECTION – A
Answer all the questions:
20 x 1 = 20
Choose the correct answer:
1. Which one of the following does not belong to pure retailers?
a) Small departmental stores
b) General stores
c) Limited line stores
d) Chain stores
2. The retailer is also known as a / an
a) Agent
b) Broker
c) Assembler
d) Dealer
3. Fixed shop retailers include
a) Specialty shops
c) Street stall holders
b) General shop
d) All the above
4. Hyper markets are called
a) Super market
c) Large super market
b) Giant sized super markets
d) Woolworth chain market
5. Credit card selling is today accepted by
a) Stoves
b) Banks
c) Hotel and restaurants
d) All the above
Fill in the blanks:
6.
7.
A person who consumes a product (or) service is known as
_______.
MIS stands for _______.
8.
9.
_______ reduces transactions to an optimum number.
Voluntary chains are sometimes referred to as _______.
10. _______ method of selling is typically American in origion.
State True or False:
11. Use of plastic money, easy availability of consumer credit may
assist in boosting consumer demand.
12. Over ninety percent retail outlets in India are independent and
hence organized.
13. Rural area is an area outside of cities and towns.
14. Selecting store location is a long term decision.
15. A good location not only attracts customers but also reduces day to
day loading, unloading and distribution cost.
Match the following:
16. Intensive distribution
17. Selective distribution
18. Exclusive distribution
- a) Specialty goods
- b) Discount on bulk purchase
- c) Deduction from the list price
19. Trade discount
20. Quantity discount
- d) Shopping goods
- e) Convenience goods
SECTION – B
Answer all the questions:
5 x 7 = 35
21. a. Bring out the characteristics of retailing.
OR
b. What are the merits and demerits of retailing?
22. a. When does the problem of arise?
OR
b. Discuss the recent trends in location of store.
23. a. What are the objectives of holding inventory?
OR
b. Discuss a few causes of poor inventory control.
24. a. Explain the duties and responsibilities of stove manger.
OR
b. Describe the importance of energy management.
25. a. Briefly explain the functions of distribution channel in a
business firm.
OR
b. Explain the need for warehousing.
SECTION – C
Answer any THREE questions:
3 x 15 = 45
26. Discuss elaborately the principles of retailing.
27. Explain the process of market segmentation in detail.
28. Explain the various techniques used for managing inventory in
modern retail stoves.
29. Enumerate the role of centralized retailing.
30. What do you understand by the term ‘Physical distribution’?
Explain the elements involved in physical distribution.
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