Retailing - Mr. Munaco's Class


Mr. Munaco – Seaholm High School


– a set of business activities that adds value to the products and services sold to consumers for their personal or family use



is a business that sells products and/or services to consumers for personal or family use.

Firms that are retailers and wholesalers - sell to other business as well as consumers:

Office Depot, The Home Depot, United Airlines,

Bank of America, Costco

Provide Assortment

Break Bulk

Hold Inventory

Offer Services

Retail Sales:

Over $4.1 trillion in annual

U.S. sales in 2005


Employs over 24 million people in 2005

One of the largest sectors for job growth in US

Social responsibility

Global player

People with a wide range of skills and interests needed because retailers’ functions include




Management information system (MIS)

Supply management including warehouse and distribution management

Design and new product development

Financially rewarding

5-year salary of buyers: $50,000 - $60,000

5-year salary of store managers: $120,000 - $160,000

Retailing provides opportunities for people who want to start their own business

Some of the world’s richest people are retailing entrepreneurs

Wal-Mart: Sam Walton

IKEA: Ingvar Kamprad

Examples of retailing entrepreneurs

Sam Walton (Wal-Mart)

Jeff Bezos (

Ingvar Kamprad (IKEA)

Anita Roddick (the Body Shop)

List of Retail Entrepreneurs on Forbes 400 Richest


Walton Family (Wal-Mart)

Fisher (The Gap)

Wexner (The Limited)

Menard (Menard’s)

Marcus (The Home Depot)

Kellogg (Kohl’s)

Schulze (Best Buy)

Levine (Family Dollar)

Gold (99Cent Only)

Identifying customers

What are the significant demographic and lifestyle trends

Who are your target customers

A retail strategy should identify

 the target market the product and service mix a long-term comparative advantage

Strategy - organic and natural foods supermarket chain

Assortment beyond organic/natural foods

Private labels - Whole Food™, 360 Day Value™

Love, trust, and employee empowerment

Equality in compensation

College not needed

Low pay

Long hours


Dead-end job

No benefits

Everyone is part-time

Unstable environment

No opportunity for women and minorities

Entry level management positions:

Department manager or assistant buyer/planner

Manage and have P&L responsibility on your first job

Starting pay average with great benefits

Some retailers pay graduate school

No two days are alike

Buying and planning for financially analytically oriented

Management for people-people

Most entry level jobs are in store management or buying, but there’s…

Accounting and finance

Real estate

Human resource management

Supply chain management


Public affairs

Information systems

Loss prevention

Visual merchandising

What are the four benefits that retailers provide customers?

Define Retailing.

What should a retail strategy identify?