RETAILING
/ˈriːˌteɪlɪŋ/
Definition: the business
of selling products to
the general public=
prodavati (na malo)
Listen to the recording and write down
the key words related to retailing
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prodavanje
retailing
retailers trgovac/ trgovkinja, kompanija
shops
prodavnica
stores prodavnica (+large)
outlets prodajno mesto
retail chains prodajni lanci
shopping centres tržni centar
US malls
hypermarkets robna kuća određene vrste
superstores proizvoda, motorcycle superstore
retail park prodajni park, više većih prodavnica
department stores
robne kuće
What a customer wants…
1. CONVENIENCE STORE = A SMALL
SHOP, OPENED LONG HOURS
2. DEEP DISCOUNTER = A
SUPERMARKET WITH VERY LOW
PRICES
Guess: what does “retail therapy”
mean?
• “terapija kupovinom”
• American expression
• improving your mood
by shopping
Retail Price Index (RPI)
• The official CONSUMER PRICE INDEX in Britain
• In Serbian “indeks cena na malo”
• The cost of basket for goods and services
Also…
• Wholesale = selling goods in large quantities, veleprodaja
• Cash & carry= sells goods on discounts but one needs to
pay cash and carry the goods away by himself/ herself
• Which one do you prefer? Why?
• Shopping center
or
Outlets?
Pre-Listening: Look at these company's products.
Which ones do you find the most/ the least attractive?
THE BODY SHOP
cosmetics company
retailing make-up, body
lotions etc.
HABITAT
decorative
accessories
NEXT fashion company,
retailing clothes, home
accessories
Virgin
records,
British record
label
Listening
• Which of the companies:
1. have been SUCCESSFUL in the US?
2. have had TO MODIFY their US operations?
3. have ABANDONED the US market?
• Answers:
1. The Virgin Group (= have very profitable business)
2. The Body Shop (join up with US operations)
3. Next, Habitat (withdrew from the US market = povukli
su se sa US tržišta)
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What happened to these UK companies?
didn’t take into account the different tastes
didn’t adapt to the big US malls
underestimated the competition, US retailers= strong
competition/ competitors
• chose the wrong places to open their stores
• Some useful words:
• MERCHANDISE /ˈmərchəndaīz/, = formal way to say
GOODS for sale = simply, roba
• BARGAIN HUNTERS= customers who look for
something that is cheaper, on discount, on sale
It's time for new vocabulary!
• sales pitch
• to do something up
to repair
unusual,
unconventional
• quirky (informal)
nontraditional
• alternative
what salespeople say to
persuade you to buy something
More vocabulary…
• stock
• deal
• surplus
• secure
• control
• market
• model
• order
• to achieve something (e.g.
a success) + an effort
• the business of buying/
selling goods
• a request by a customer for
goods/ services
• a particular type/ design of a
vehicle or machine
• more than necessary
• supply of things that a shop has
for sale
• an agreement in business
• an action taken to make sure that
something doesn’t increase too
much
Niche, discount, suppliers
• A reduction of the cost of goods and
services in relation to the normal cost
TOYOTA PRIUS, AN
ENVIRONMENTALLY
Reebok
is trying to increase
FRIENDLY HYBRID
CAR AND
ANbyEXAMPLE
market
share
selling its
OF A PRODUCT NICHE.
shoes at discount prices.
[read
• niche
as: niːʃ or nɪtʃ
]
• discount
• supplier(s)
• A market for a product, perhaps an
unusual one, that does not have
many buyers, but makes good profit
for companies who sell it
market niche or niche
marketing
• A person/ company that supplies
goods = dobavljač
Compound nouns:
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Mass
Distribution
Special
Leading
Customer
Duty
Profit
Sales
Purchasing
consumer
offer
name
system
market
power
goods
service
margin
figures
free
a quick reference on purchasing power=
kupovna moć
• In 1938,
• 50 dinars
those were the times…
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had greater purchasing
power than today
What do we make & what do we do?
make
• creating, constructing
• with nouns denoting
sounds (noise, rumor)
• with nouns related to
travel (a visit, a long
journey, itinerary)
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What is itinerary?
PLEASE, DO REMEMBER: A
PLAN OF A JOURNEY
INCLUDING THE PLACES YOU
WILL VISIT/ ROUTE
When do we use do?
• to talk about activities without mentioning exactly what
they are: What is she doing?
• when we do something, a work, a task: Have you
done your homework yet?
• doing business= poslovanje
• with the, some+ ing, for repeated activities: Could you
do some photocopying for me please?
• We need someone to do the researching.
MAKE OR DO?
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MAKE
DO
DO
MAKE
MAKE
MAKE
MAKE
MAKE
MAKE
A COMPLAINT
NOTHING
AN EXAM
A MISTAKE
A SUGGESTION
A SPEECH
A LOSS
A TRIP
A DECISION
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YOUR BEST
RESEARCH
DO
PLANS
MAKE
DO THE TYPING
MAKE MONEY
JOB
DO
GOOD
DO
DO