The Dell
Advantage
Making technology more accessible
Giving organizations of any size the power to do more
Dell is different
Driving out unnecessary cost and complexity
Standards-based
No deliberate technology lock in
Open approach
No intentionally closed ecosystems
Modular systems
No costly monolithic stacks
Flexible scaling
No forced constraints or rip-and-replace
Modern portfolio
No vested interest in legacy systems
End-to-end solutions No siloed viewpoint or hidden agenda
Best-in-class total ownership experience
Our
design philosophy simplifies the entire technology lifecycle
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Buy
Use
Grow
Velocity design point
Usability design point
Agility design point
Move from planning to
production quickly, easily, and
affordably
Optimize for ease and
efficiency to minimize
complexity and cost
Make decisions based on the
best and greatest number of
options available
Accelerate the buying process
Streamline deployment
Expedite planning
Engage on your terms
Rapid time to value
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Ease administration
Automate maintenance tasks
Prevent support issues
Boost productivity
Superior ease of use
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Scale without constraints
Unleash functionality—any scale
Grow on your terms
Leverage existing investments
Unrivaled flexibility to adapt
Delivering a superior long-term value
Our unique approach lowers total cost of ownership
Decreasing
operating
costs
New proprietary solutions
The Optimized Enterprise
• Closed management stack
• Limited interoperability
• Lock-in penalty
• Rapid time to value
• Superior ease of use
• Unrivaled flexibility to adapt
Initial
costs
Ongoing
costs
Initial
costs
Ongoing
costs
Increasing
acquisition
costs
Decreasing
acquisition
costs
Legacy systems
Commodity systems
• Proprietary to one vendor
• Complex and monolithic
• High cost-per-transaction
• Hardware with no value added
• Technology transition issues
• Limited vendor support
Initial
costs
Ongoing
costs
Increasing
operating
costs
Initial
costs
Ongoing
costs
Practical innovation
Powering our R&D strategy in three ways
Build
Partner
• Best-of-breed
platforms
• Organic innovation
• Integration across all
elements
• Joint product and
solution engineering
and testing
• Common strategic
roadmaps
Acquire
• $18 billion and
33 acquisitions
• Full adherence to
the Dell design
philosophy
Our strategy in action
Innovating in six key areas to create more value across the enterprise
Flexible
transition
services
Intelligent
converged
infrastructure
Seamless
cloud
enablement
Business-class
connected
devices
Datadriven
insights
End-to-end
connected
security
Modernize
apps/platforms
faster and with
less risk
Unify
management
of data center
components
Extend
the delivery and
management of
IT services
Empower
the workforce
and drive
performance
Discover
the information
hidden in
your data
Safeguard
seamlessly from
wide-ranging
threats
Transform
your IT efficiency
Connect
Inform
Protect
your workforce
your decisions
your organization
$18 billion in investments
Disciplined M&A strategy aligned with our design philosophy
Flexible
transition
services
Intelligent
converged
infrastructure
Transform
your IT efficiency
Seamless
cloud
enablement
Business-class
connected
devices
Datadriven
insights
End-to-end
connected
security
Connect
Inform
Protect
your workforce
your decisions
your organization
One place for end-to-end solutions
Addressing technology trends that impact the full IT spectrum
Comprehensive portfolio built with the industry’s most innovative IP
Optimized
enterprise
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Servers
Storage
Networking
Applications/workloads
Data center solutions
Business-class
connected solutions
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Tablets
Laptops
Desktops
Workstations
Printers
Flexible,
next-gen services
• Proactive support, BPO,
Consulting, deployment
• App/cloud/managed
• Security
• Financing
Value-added
software
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Data center/cloud
Data protection
Information mgmt
Mobile workforce mgmt
Security
Engineered to work better together—and work with what you already have
Leadership that benefits every customer
Making powerful technology more accessible and affordable
Servers
Storage
Data center
Search
#1
#1
#1
4 of 5
server provider in
North America,
Latin America,
China
provider of iSCSI
storage solutions
provider of
virtualized
data center
infrastructure
top search
engines
worldwide
powered by Dell
Support
Cloud
Software
Social
#1
#1
90%
3 of 4
in enterprise
services support
provider of cloud
infrastructure—
over 1M servers
shipped
of Fortune 1000
companies use
Dell software
top social media
websites are
powered by Dell
Let’s continue the conversation
What are your priorities? What are your views?
Make IT
more agile
and responsive to change
Is the
risk and cost of
modernizing
apps/platforms
worth the
reward?
Can collapsing
silos and
converging
infrastructure lead
to increased IT
innovation?
Transform
your IT efficiency
Should IT
become an
objective cloud
broker for your
entire
organization?
Make the
workforce more
productive
Make
more datadriven decisions
Make the
organization
more secure
Can mobility
become an
engine for
improving
your
business
performance?
Do you see
enhanced data
analytics as a
path to progress
or economic
growth?
Do you feel your
overall security
strategy enables
or impedes the
success or your
organization?
Connect
Inform
Protect
your workforce
your decisions
your organization
Recognized for our technology solutions
Dell currently ranks as a leader in nine Gartner Magic Quadrants
Data center outsourcing
and infrastructure utility services
Unified threat
management
Managed security
service providers
North America
Global
Global - Dell SecureWorks
Blade servers
General purpose
disk arrays
End-user
outsourcing services
Global - Dell PowerEdge
Global
North America
Enterprise desktops
& notebooks
Social
Enterprise integration
Platform-as-a-Service
IT asset disposition
Global
Global
3 of 4
top social media
are
Global - Dell Boomiwebsites
AtomSphere
powered by Dell
Make IT more agile
and more responsive to change
How can you build a cloud strategy that
puts your business needs before those of the vendor?
Simplify
the acquisition,
integration, and
management of
your cloud
Dell - Internal Use - Confidential
Control
and secure your cloudbased IT, applications
and services
Innovate
faster and embrace
greater organizational
agility with the
use of cloud
Connect your workforce
for better productivity and performance
Can a more effective mobility strategy become an engine for
improving your overall business performance?
Empower the
workforce
to be more productive,
more satisfied, and
better able to serve
customers
Dell - Internal Use - Confidential
Drive business
performance
by unleashing employee
potential so the business
runs better
Enable IT control
and innovation
with simplified
management and
security
Inform your decisions
Make your organization more data-driven
Do you feel that better analysis of your data can put your
organization on a path to greater progress or economic growth?
Uncover
and act on insights and
opportunities hidden in
data
Dell - Internal Use - Confidential
Optimize
the storage and
management of
information
Connect
teams across the
organization with the
right analytics tools
Protect your organization
Mitigate risk, achieve compliance and enable productivity
Do you feel your security strategy enables
success of your organization?
Protect
your whole organization,
not just parts of it
Dell - Internal Use - Confidential
Comply
with regulations and achieve
consistent, reliable
governance
the
Enable
users to be productive
anytime, anywhere —
driving growth