Core Values
Timeless Guiding Principles
Core Values
Building your company’s vision (Collins & Porras, 1996)
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Companies that enjoy enduring success have
core values and a core purpose that remain
fixed while their business strategies and
practices endlessly adapt to a changing world.
Core Values
Core values - A small set of timeless guiding
principles
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Only a few values can be truly core
To identify the core values, determine the values that
are central and passionately held
Values must stand the test of time, they do not
change with the market, company’s change markets
to remain true to core values.
Core Values
Core Purpose is the organization’s reason for being
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Reflects people’s idealistic motivation for doing the
company’s work.
Captures the soul of the organization.
You might achieve a goal or complete a strategy, you cannot
fulfill a purpose.
Nike’s core purpose - to experience the emotion of
competition, winning and crushing competitors
3M’s core purpose - to solve unsolved problems innovatively
Walt Disney’s core purpose - to make people happy
Core Values
General Electric "I believe that our
reputation for integrity and honorable dealings
is our most important asset. Your GE team
believes that strong integrity is the foundation
of great performance. I hold myself to a high
standard, and I know you will do the same."
Jeffrey Immelt, Chairman & CEO
Core Values
Google “We’re building a culture rooted in
transparency, innovation, and scale.”
Sergey Brin & Larry Page
Core Values
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The Soul of Dell - Dell's success is built on a
foundation of personal and professional integrity.
We hold ourselves to standards of ethical behavior
that go well beyond legal minimums. We never
compromise these standards and we will never ask
any member of the Dell team to do so either. We
owe this to our customers, suppliers, shareholders
and other stakeholders. And we owe it to ourselves
because success without integrity is essentially
meaningless. Michael Dell, Chairman
Core Values
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People who articulate core values must answer a few
questions:
What core values do you personally bring to work?
What would you tell your children are the core values at work
and that you hope they will hold at work someday?
If you awoke tomorrow with enough money to retire, would
you continue to live those core values?
If you start a new organization, what core values would you
build into the new organization?
Core Values of Carroll School of
Management
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Honesty & Integrity, We are committed to promoting the
highest standards of honesty and integrity
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Mutual Respect, We are committed to fostering an environment
in which every member of our community nurtures the spirit of trust,
teamwork, openness and respect
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Pursuit of Excellence, We are committed to creating an
environment where all members of the community pursue the highest
possible level of academic performance and personal development.
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Personal Accountability, We are committed to fostering an
environment where every member of the community understands and
accepts responsibility for upholding and reinforcing our values
Why are Core Values Important?
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There is a need for alignment between
personal values and organizational values
When there is misalignment, bad things
usually happen
When there is alignment, your potential
increases significantly