A proposal to develop a new
knowledge transfer proposition
for the Learned Society
Recommendations for 2014-15
Technical Strategy Board - 20 September 2013
Trustee Board - 21 November 2013
(Based on a presentation originally made to Trustees on
June 19th 2013)
Improving the world through engineering
www.imeche.org
The benefits of change
 Increased the reach of the LS, beyond physical
attendance on the day
 Additional strands of content
 Better engagement of emerging technologies such as
Bio, Nano or Environment
 Higher quality content promoted through digital
channels
 More engagement with members and non-members,
in the UK and around the world
This is the approach we call Knowledge Transfer
Improving the world through engineering
www.imeche.org
The Vision
Increase the reach of the Learned Society to make a
difference on the key issues and policies and become
a reference point for Government and more
engineering sectors, employers, members and nonmembers.
Add new and more effective strands of engineering
knowledge, to be transferred through both
traditional and digital channels of communication
and engagement.
Improving the world through engineering
www.imeche.org
Knowledge Transfer
How do we make this
happen?
Improving the world through engineering
www.imeche.org
Key principles for TSB
 The engineering stays with the Engineers
 Divisions and Groups together with Engineering
Directorate determine the topics and approve the
engineering content
 The propositions are developed by the Marketers
 Rounded propositions, thoroughly researched and
validated, with identified audiences promoted and
distributed through the customer channel of choice
 The financial risk and resource sits with the Executive
 With two directors providing oversight and commitment to
each business case and the overall revenue target
Improving the world through engineering
www.imeche.org
Use of the KT team for TSB
TECHNICAL
STRATEGY
BOARD
DIVISIONS
& GROUPS
Annual business
plan & budget
Develop event
business cases
Governance & Engagement Department
Improving the world through engineering
D&G EVENT ADVISOR and
ORGANISING COMMITTEE
Return to D&G if case
requires further work
Validate
& assess
Market event
proposition
Engineering Director
MarComms Director
www.imeche.org
Organise &
deliver event
Knowledge Transfer Department
Use of the KT team for RSB
TECHNICAL
STRATEGY
BOARD
DIVISIONS
& GROUPS
Annual business
plan & budget
Develop event
business cases
Governance & Engagement Department
D&G EVENT ADVISOR and
ORGANISING COMMITTEE
Return to D&G if case
requires further work
Validate
& assess
Market event
proposition
Engineering Director
MarComms Director
Annual business
plan & budget
REGIONAL
STRATEGY
BOARD
Improving the world through engineering
www.imeche.org
Organise &
deliver event
Knowledge Transfer Department
Main messages for RSB
 The TSB programme is aimed to be 10% larger than it was in
2013 through specialised staff support in event production,
marketing, sponsorship and logistics.
 Dedicated staff teams with specialised skill sets are able to
scan all engineering events around the UK
 Activity in Centres and Regions monitored via “Near You”
 Responsibility on staff to avoid and/or add resources to
IMechE Regional activities
 RSB has Chairman’s fund to be able to bid for support from
central Knowledge Transfer team
Improving the world through engineering
www.imeche.org