2013 RSB Strategy
Matt Garside
12th December 2012
Improving the world through engineering
www.imeche.org
1
Agenda
 Recap of September RSB
 Overview of Planning Cycle
 Overview of Strategic Objectives
 2013 RSB Objectives & Metrics
 Talk through supporting logic
 Gain buy-in
 Way Forward
Improving the world through engineering
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2
Recap of September RSB
 Planning cycle explained
 Strategic Objectives highlighted
 Open discussion regarding new RSB
Objectives
 What’s been done since?
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Collated info into spreadsheet
Circulated for comment (TS, CB & RSB)
Key Objectives highlighted
Metrics set
Buy-in being sought at December RSB
Improving the world through engineering
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3
Overview: Planning Cycle
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4
Overview: Planning Cycle
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5
Overview: Planning Cycle
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Strategic Objectives
1. Diversify and grow professional
membership in UK and internationally
2. Increase member engagement and
value to members and their employers
3. Expert leadership to Government,
Industry, Members and the informed
public on Engineering
4. Develop awareness of engineering and
profile of the IMechE
Improving the world through engineering
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Strategic Objectives
5. Inspire young people about
Engineering
6. Secure long-term financial position
Improving the world through engineering
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RSB SO2 with Metrics
Increase Member Engagement
2 and value to Members and their
Employers
2.1
Create & deliver a Learned
Society program suite
(including digital offerings)
New
relevant to members,
Engagement
industry, employers,
activities
academia and informed
society with emphasis on
Engineering
2.2
Optimise channels of
interaction with members,
target audiences and
Engagement &
influencers holistically across Regional
the whole organisation
Continuity
including commercial and
Support network
Improving the world through engineering
2013 Objective
2013 Metrics
1. Improve engagement
with EngTech level of
membership
1. Hold a minimum of 2
EngTech focused
events per Region
2. Total EngTech
attendees across all
Regions to exceed 500
1. Increase the number of
member attendees to
regionally organised
events year on year
1. 15% increase (year on
year) in member
attendees at Regional
events
www.imeche.org
Notes
1. Improve member
engagement with
new activities
2. Trustee Board
Requirement
(EngTech)
1. Target increased
from 10% in2012 to
15% in 2013
2. Trustee Board
Requirement
(attendance)
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RSB SO3 with Metrics
Expert Leadership to
Government, Industry,
3 Members and the informed
public on Engineering
3.1
Setting the agenda with
Engagement &
practical advice to
Regional
Government, Members and
Continuity
the informed public
Improving the world through engineering
2013 Objective
1. Improve engagement
with political figures
(i.e. MPs) at a
Regional level
2013 Metrics
1. Minimum of 1 MP
interaction (i.e.
meeting, event, etc...)
per Region; in
collaboration with
other institutions and
IMechE HQ
www.imeche.org
Notes
1. Trustee Board
requirement
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RSB SO4 with Metrics
Develop and awareness of
4 Engineering and profile of the
IMechE
2013 Objective
1. Every Region to have
a trained Media
Officer
4.1
4.3
2013 Metrics
1. 100% of Regions o
have trained Media
Officer
Promote the Institution
(campaigning, increase
Improve media
non-member reach, media offering
content)
Celebrate & share
Broaden the appeal and
success; plus
importance of Engineering to
future Region
society and employers
development
Improving the world through engineering
Notes
1. Dedicated volunteer
position on Regional
Committees
2. Trustee Board
requirement
3. Training
requirements to be
determined
1. Increase number of non
member attendees by
15% year on year
1. 15% increase (year on
year) in non member
attendees at Regional
events
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1. Trustee Board
requirement
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RSB SO5 with Metrics
Inspire young people about
5 Engineering
5.2
Provide educational
outreach programs which
engage members and
future members
Improve
educational
links
Improving the world through engineering
2013 Objective
2013 Metrics
Notes
1. Every Region to have
at least 1 Education
Officer
1. 100% of Regions to
elect a minimum of 1
Education Officer
1. Dedicated volunteer
position on Regional
Committees
2. Each Region to hold /
arrange a minimum of
2 school, college or
university events to
promote education
amongst <18 year
olds
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Way Forward
 RSB buy-in to 2013 RSB Objectives &
Metrics to be fed into the Executive
Team for incorporation into overall
strategy
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