SO 1
Strategic objective
2011 Budget
3 years
5 years/beyond
Target for next year's
budget
Achievable medium
term goal
Aspirational
Broaden and grow Professional Membership:
Achieve a long-term sustainable
membership base through
continuous growth
Grow the International
Membership
Be the fastest growing
Institution with increasing
Membership market share
Stratified targets for lapsing and
growth
Set up new overseas model in
India
In top two total new registrants.
Improving the world through engineering
Sustainable growth and
start of PEI consolidation
One of top 3 leaders in a
simplified and more effective
engineering community
(“Federation”) or evolutionary
growth to 120,000
Franchise model distributed
in other countries
UK centred global Institution
with globally recognised brand
Leading Institution for all
levels of new registrants
1/3rd of all UK professionally
registered Engineers
worldwide
www.imeche.org
1
SO 2
2011 Budget
3 years
5 years/beyond
Target for next year's
budget
Achievable medium
term goal
Aspirational
Provide intellectual leadership and
practical advice to Government,
Members and the informed public
Continued growth in government
engagement and interaction,
increased downloads and policy
statements.
To become the respected
Engineering Institution of
which Government is most
aware. Evolve the library into
centre of knowledge
excellence
The Institution has the
credibility, relevance and
awareness to set the agenda in
appropriate national policy
Provide intellectual leadership in
STEM education and training
policy
Deliver leading high profile policy
statement through E4E on
National Impact strategies.
Collaborate with E4E and
become the most respected
body within it.
Create a respected public profile
centred on key themes of Energy,
Environment, Education,
Transport.
Deliver engagement programme
of publications and events. Grow
on line profile. Manufacturing to
cut across themes.
Virtual Centre of Excellence
To be the engineering body of
choice for media quotes and
reports. IMechE branded theme
projects seen as the leaders in
the field
Evolve D&Gs to a modern and
relevant structure
Produce plan to modernise
structure to key sectors and key
technology groups
Implement change plan
Evolved D&G network to reflect
Societal priorities
Provide intellectual leadership
Improving the world through engineering
www.imeche.org
Be the engineering institution of
choice for careers professional
2
SO 3
Strategic objective
2011 Budget
3 years
5 years/beyond
Target for next year's
budget
Achievable medium
term goal
Aspirational
Strengthen our links with Members and increase member
engagement
Create and deliver a Learned
Society programme suite (including
digital offerings) relevant to
members, industry and informed
society with emphasis on the key
themes
Increase by 10% the number of
delegates participating in or
interacting with our Learned
Society programmes, and
sustained improvement in
member survey results.
10% increase pa in the
number of delegates
participating in or interacting
with our Learned Society
programmes and continuous
improvement in member
survey results.
Optimise channels of interaction
with members, target audiences
and influencers holistically across
the whole organisation including
PEP and Support Network
Make active membership more
appealing/compelling. Stratified
approach to member
engagement including member
voting. Develop specific
EngTech programmes
Sustained increase in webbased engagement and
optimisation of all channels of
interaction. The library
knowledge service is a key
part of member engagement
Provide educational outreach
programmes which engage
members
Deliver revised education
outreach programme through
partnerships
Sustained leverage in
outreach through greater
member involvement
Standard bearer in STEM
outreach
Improve the value proposition to
members
Introduce at least 2 new service
offerings to members and
improve processing
performance.
Significantly improved product
offering to members
Sector market leader in
membership services
Improving the world through engineering
www.imeche.org
Engineering Institution of Choice
for learned society interaction.
Website of choice for engineering
information and analysis as
measured by outside agency
Become the online brand
presence of choice for
engineering
3
SO 4
Strategic objective
2011 Budget
3 years
5 years/beyond
Target for next year's
budget
Achievable medium
term goal
Aspirational
Develop an awareness of engineering and raise the
profile of the IMechE
Broaden the appeal and
importance of Engineering to
Society especially business.
Promote the Institution:
-A campaigning Institution
-Increase non-member reach
-Generate interesting media
content using D&Gs and expert
members
-A well known respected
Institution
Collaboration with other
Institutions and Organisations
to achieve greater engineering
gravitas and financial impetus
Deliver unified promotion and
awareness activities through the
Regional structure. Run the
“Engineered in Britain” campaign.
Increase overall media coverage
and informed public and member
awareness scores.
Create a framework and set of
parameters for strategic
partnerships.
Improving the world through engineering
Increase links between
business & profession
To become sector leader in
brand awareness and as
accredited quality Institution.
New membership
partnerships in place
www.imeche.org
Engineering seen as strategic
driver of society
The most internationally
recognised and accredited UK
Engineering Institution.
The leader in a simplified and
more effective engineering
community.
4
SO 5,6 & 7
Strategic objective
2011 Budget
3 years
5 years/beyond
Target for next year's
budget
Achievable medium
term goal
Aspirational
Improve and secure our long term financial position
Develop plans to replace
publishing profits of ~£2M pa
Implement plans to replace
publishing profits of ~£2M
Maintain reserves equivalent to
12 months expenses
Deliver a balanced Learned
Society budget each year
Achieve balanced budget for D&Gs
and grow revenue
Each D&G to achievenet
contribution of 0% after
absorption of business direct
costs.
Ensure that every £1 of fee
income is invested in
communications and LS
activities, not overhead and
admin.
Increase profit stream from PEP
Ltd. Diversify income streams to
reduce reliance on any one source
Grow training in line with plan.
Add career service and digital
member services suite
Revenue per member £225
ie total £22.5M
Revenue profile 1/3 Subs, 1/3
Commercial, 1/3 Other (events,
training, rents conferences etc)
To meet exemplary
standards of
corporate
governance
Align D&G, Regional and PEP
business plans with IMechE
strategy
Simplified TB structure
Standard setter in NFP and/or
associations arena
Successful IiP re-accreditation
Put full diversity plan in
place. Top quartile in
employee satisfaction survey
ratings.
Listed in best employer league
table
Ensure financial stability
To make IMechE an
attractive employer
Improving the world through engineering
www.imeche.org
5