CORPORATE COMMUNICATION IN
MANAGEMENT
AM BANK
INTAN NABILAH. KHAIRUNNISA. KHAIRUL AMIRAH. MAS IZZATIE. MIZANUR HAZIRA. NUR
ELLISA NAJWA.
INTRODUCTION
Arab
Development
Bank
Malaysian
Developement
Bank
COMPANY BACKGROUND
Hussin Najadi
Kuala Lumpur
Stock Exchange
(KLSE)
Listed in KLSE
2003- Am Bank
Tower
Tun Mahathir b.
Mohamad
Offer wide range of
conventional
product & services
Offer wide range of
Islamic product &
services
ORGANIZATIONAL MAIN
SERVICES
PERSONAL
FAMILY
TAKAFUL
MAIN
SERVICES
FUND
MANAGEMENT
BUSSINES
ORGANIZATIONAL MAIN
SERVICES
Deposit
Zakat
PERSONAL
Financing
Card
ORGANIZATIONAL MAIN
SERVICES
BUSINESS
Market or Treasury
Trade
Services
Fund
Management
Financing
ORGANIZATIONAL MAIN
SERVICES
Fund
Management
Family
Takaful
ORGANIZATIONAL ANALYSIS
STRENGTH
WEAKNESS
- Islamic banking strategy
- Integration issues
- Good brand image
- Poor performance issue
SWOT ANALYSIS
THREAT
- Slowdown in China
economic
OPPORTUNITIES
- Add branches at Asian
countries
-Good future prospect
TYPE OF MEDIA
Direct Mail
News
Paper
Directory
Advertising
Print
Media
Outdoor
Advertising
TYPE OF MEDIA
Online
Media
Television
Advertising
Specialty
Media
BROADCAST MEDIA
CRISIS MANAGEMENT
ANALYSIS
FINANCIAL
ISSUES
• Financial services industry
behave and live
• Professionals in financial
service industry
ACTIVIST
CAMPAIGN
• “What’s Your Social
Mileage”
• Social media and digital
platforms
INTERNATIONAL
ARGUEMENT
• Preventing a domino
effect
• Focusing on dealing with
inflationary expectations
RECOMMENDATION
Divide
into small group
Upgrade credit card rate and
rates loans.
AmBank should value adding strategic
partnership.
CONCLUSION
Cost low BUT
Profit high
To achieve
goals
Adequate
and
effective
Organized
systematically