Proceedings of 8th Annual London Business Research Conference Imperial College, London, UK, 8 - 9 July, 2013, ISBN: 978-1-922069-28-3 Evidence on the Relationship between Acquiring Takaful and Conventional Insurance and Religiosity Aysha Al-Salih and Christopher J. Napier Although conventional insurance has existed for many centuries, Islamic insurance (Takaful) is a more recent development. Takaful emerged soon after the development of modern Islamic banking. The Islamic banking industry today has assets worth over $900 billion, and Islamic finance has spread to 75 countries from East to West, extending from Muslim to non-Muslim countries. Yet, unlike banking and general investment, Takaful has relatively lower coverage in the literature on Islamic finance, and its workings are not fully understood. The availability of both Takaful and conventional insurance in many markets provides customers with the opportunity to choose between them according to their needs, perceptions and beliefs. Identification of customers’ reasons for acquiring particular forms of insurance helps to highlight the perceived weaknesses and strengths of the different forms. This paper studies the extent to which the acquisition of conventional and Takaful insurance policies by Muslims in the United Kingdom and Saudi Arabia can be explained by reference to customers’ level of religiosity. A structured questionnaire based on customer-oriented questions has been used to collect the data analysed in this study. As part of the survey, respondents were asked questions about religious beliefs and practices. Factor analysis was used to identify different dimensions to the overall notion of religiosity. Overall, it was found that the purchase of Takaful policies was associated with greater knowledge of Islam, while paradoxically purchase of conventional policies was associated with greater adherence to Islamic practices. Keywords: Islamic Finance; Insurance; Takaful; Religiosity; UK and Saudi Muslims Insurance Holders. _____________ Aysha Al-Salih and Christopher J. Napier, Royal Holloway, University of London, United Kingdom. Email: aysha.alsalih@live.rhul.ac.uk