The Concept Of Branding
Presentation On The Concept Of Branding: Why & How
Discussion Points
1. Branding – What is It?
2. Why Brand At All?
3. How?
Presentation On The Concept Of Branding: Why & How
Branding – What is It?
A brand can be defined as “A name, term, design, symbol, or any other
feature that identifies one seller's good or service as distinct from those of
other sellers.
Branding is thus the process involved in creating a unique name and image for
a product in the consumers' mind, mainly through advertising campaigns with
a consistent theme.
Branding aims to establish a significant and differentiated presence in the
market that attracts and retains loyal customers.
Presentation On The Concept Of Branding: Why & How
Branding – be different
Presentation On The Concept Of Branding: Why & How
Branding – What is It?
Branding.
The art of placing a mark to distinguish one’s property
from another, is as old as marketing and symbolizes a
way we can be unique.
Branding is a special way of attaching value to an
object.
Presentation On The Concept Of Branding: Why & How
Branding – What is It?
Branding.
A suit with the brand name GUCCI will sell 10 times more
than a NO NAME brand.
WHY?
Branding brings value and more importantly – A PROMISE.
It’s the promise that we must create, maintain and
consistently reinvent.
Presentation On The Concept Of Branding: Why & How
Branding – What is It?
The PROMISE
When you drive a Mercedes Benz you are driving pure elegance.
A BMW – sheer performance.
When buy a GUCCI suit – its beautifully made.
You have to define what makes your brand different from the next one.
Its this Promise or difference that will set your product apart.
But Remember a Promise is Constant.
Presentation On The Concept Of Branding: Why & How
Would You Drink This Unlabeled Milk?
Presentation On The Concept Of Branding: Why & How
Presentation On The Concept Of Branding: Why & How
Why Brand?
Presentation On The Concept Of Branding: Why & How
If You Don’t Brand Yourself,
Someone Else Will Brand YOU!
In a world full of other brands we have to
manage all the perceptions.
Because Perceptions Become Reality.
We need to control those Perceptions.
Presentation On The Concept Of Branding: Why & How
If You Don’t Brand
Yourself, Someone Else
Will Brand YOU!
MASS PRODUCTIONS
CHEAP KNOCK OFFS
MASSIVE POPULATION
Presentation On The Concept Of Branding: Why & How
If You Don’t Brand
Yourself, Someone Else
Will Brand YOU!
NIGERIAN MEN
NIGERIAN MOVIES
NIGERIAN BUSINESSES
Presentation On The Concept Of Branding: Why & How
If You Don’t Brand, Someone
will Brand YOU
Presentation On The Concept Of Branding: Why & How
Apple defined its own perceptions and values.
Presentation On The Concept Of Branding: Why & How
Apple
Microsoft
Coke
IBM
Google
Toyota
Merc Benz
Nike
Starbucks
-
US$104.3 billion
US$ 56.7 billion
US$ 54.9 billion
US$ 50.7 billion
US$ 47.3 billion
US$ 25,6 billion
US$ 23.5 billion
US$ 18.2 billion
US$ 6.9 billion
Courtesy Of Forbes Website
Presentation On The Concept Of Branding: Why & How
How Much Can Our Country’s GDP
Improve With A Better Brand(s)?
Presentation On The Concept Of Branding: Why & How
How To Brand?
Presentation On The Concept Of Branding: Why & How
In today’s globalized market, every
country, city and region must compete
with others for a share of the world’s
consumers, tourists, exports, and
investors.
Presentation On The Concept Of Branding: Why & How
This Is A Powerful Brand Which
constantly evolves but keeps its
brand relevant.
-
Every major sporting event,
the national anthem is sung.
Every movie or TV series has
the American flag shown in it.
These are a few constant
reminders of the brand values
that USA as a country brand
carries.
Presentation On The Concept Of Branding: Why & How
Brand Zimbabwe
Opportunities
- Zimbabwe is a young vibrant, peaceful country with the
highest literacy rate in Africa.
- Renowned for our incredible work ethic and sense of
purpose its no wonder that in almost all countries now
you will find a Zimbabwean, doing well.
- Ambition.
Presentation On The Concept Of Branding: Why & How
Presentation On The Concept Of Branding: Why & How
Presentation On The Concept Of Branding: Why & How
Presentation On The Concept Of Branding: Why & How
Presentation On The Concept Of Branding: Why & How
Brand Zimbabwe
Opportunities
I AM ZIMBO
Presentation On The Concept Of Branding: Why & How