Branding Statements
Recognizing that the College of Liberal Arts can't always offer the highest salaries at
the University, but still want to attract the best candidates, we began adding
Branding Statements to the General Position Notes of all job postings in spring
2007. It's a way to "sell" your position in order to get the best applicants to apply.
Attributes of Branding Statements (or reasons why people select the jobs they do):
Quality of life
Salary
Cost of living
Sense of mission/purpose
Culture of work environment
Job stability
Sports
Tuition assistance
Size of school
Research and reputation
Location
Benefits
Examples of Great Branding Statements:
The Department of English is a diverse, dynamic work environment where faculty,
staff and students work together for outstanding achievements. We are currently
looking for a dependable employee with a positive and professional demeanor to
successfully navigate a wide rage of responsibilities in a vital front desk position.
Come join our team at a large, dynamic, nationally recognized university, providing
financial management for two cutting edge units dedicated to Middle Eastern Studies.
The Humanities Institute is dedicated to expanding UT's intellectual & civic
engagement with its surrounding community. This position offers someone with
intellectual confidence, excellent social and managerial skills, and a commitment to
educational opportunity for all the chance to be part of an exciting academic unit &
to direct a program that changes lives.
The Department of French and Italian is currently seeking a hard-working individual
who enjoys the challenge of developing skills to successfully navigate a wide range of
responsibilities to serve in a vital position on their small team.
Liberal Arts offers a dynamic work environment at one of the largest universities in
the U.S. We are looking for a top-notch developer to design, create & maintain webbased applications to support the work of the college. Come join our growing team!
After you’ve written your branding statement, please include it in the General
Position Notes of your job posting.