TU310 How Corporate Values Drive Business Success Toyota's

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주의력 다잡기
두뇌의 다양성을 허락한다.
Robert J.
Steinberg,
Successful
Intelligence. New
분석력 두뇌
창의력 두뇌
적용력 두뇌
York: Simon &
Schuster(1996)
June 8th, Key word
People & Learning
Align
Conference Track:
Learning as a Business Strategy
KMA-ASTD 2005 for SAMSUNG HRD Professionals, Namin S
TU310 How Corporate Values Drive Business Success
Toyota’s Competitive Landscape
• Quality
• Productivity
• Emerging Markets
• Economics
• Customers
• Environment
TU310 How Corporate Values Drive Business Success
For every $1 that the US-based auto
manufacturing plants pay in wages,
how much do plants in the following
locations pay?
Japan
Mexico
Korea
China
=
=
=
=
85
58
27
5
Cents
TU310 How Corporate Values Drive Business Success
Importance of Communicating
The Toyota Way
Background
• Tacit knowledge in Japan through
history and experience
• Growth-globally and in North Americadiluted the knowledge
• Opinion survey identified need for
more communication
TU310 How Corporate Values Drive Business Success
Challenges
• Keep Toyota’s DNA at core of the
business and connect all team
members to The Toyota Way
• Renew focus on Toyota’s unique
values and managerial practices as a
competitive advantage
• Communicate “official” definition of
The Toyota Way
TU310 How Corporate Values Drive Business Success
Setting the Learning Objectives
After completing the activity, participants will
better understand that The Toyota Way
•
Evolved from past successes and challenges
•
Is a unique set of managerial values and
business methods
•
Is more important than ever
•
Has contributed to organizational success
•
Can benefit employees as well as the company
TU310 How Corporate Values Drive Business Success
Our Design Criteria
Design Parameters
•
Aligned with the Toyota Way offering
-
An engaging and unique methodology
Train-the-Trainer options for plant managers and
team leaders
Sessions conducted during shift rotation
Small group interaction and discussion
A process to help team members “figure it out on
their own”
Scalability to audience size
An economical per-person cost
TU310 How Corporate Values Drive Business Success
Discovery Map Methodology
•
Action centers around a large, customillustrated visual
•
Content is driven by Activity Cards
•
Content is “discovered” through discussion
and interaction with the Discovery Map
TU310 How Corporate Values Drive Business Success
Scenario-based Challenges
•
After the Discovery Map
•
Purpose-”bring the Toyota Way to life”
•
Work in teams to solve real-life situations
•
Help team members think through “shades of
gray”
TU310 How Corporate Values Drive Business Success
Development Process for “Business
Success…The Toyota Way”
•
Process should reflect The Toyota Way and
- Involve senior management
- Solicit buy-in and acceptance-Nemawashi
- Review development drafts and soliciting
input
- Conduct pilot session and Train-the-Trainer
TU310 How Corporate Values Drive Business Success
Implementation
•
Started at TMMK, spread to other locations
•
Four uses
- Orientation and onboarding of new team
members
- Open enrollment sessions
- Targeted departments
- Floor Management Development curriculum
TU310 How Corporate Values Drive Business Success
Current Status of the
Implementation
•
President and VPs completed in December,
2004
•
Multiple off sites completed in 2004 and
2005(HR, Paint, Plastics)
•
GM/AGM/MGR sessions scheduled for June
and July
•
AM-TM sessions remainder of FY ’06 and FY
‘07
TU310 How Corporate Values Drive Business Success
Measuring Success
•
ROI difficult to assess—goal is getting team
members to think differently
•
Opinion surveys should help gauge
progress- next one scheduled 9/05
•
“Mini” surveys will provide quicker
assessment
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