‘’ARTEMIS’’ Information meeting February 26, 2009
The vision behind Siemens
Embedded Activities
Claus Møller
Over 160 years Siemens' innovations have
changed the world
Industry
From the first electronic controls – to fully automated factories
Energy
From the invention of the dynamo – to the world's most efficient gas turbines
Healthcare
From the first views inside the body – to full-body 3D scans
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February 2009
Claus Møller
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Siemens IT Solutions and Services
Active in three Sectors
Cross-Sector
Businesses
Industry
Energy
Healthcare
Industry Automation
Fossil Power Generation
Imaging & IT
Drive Technologies
Renewable Energy
Workflow & Solutions
Industry Solutions
Oil & Gas
Diagnostics
Building Technologies
Energy Service
Mobility
Power Distribution
OSRAM
Power Transmission
(mill. EUR)
Orders
Sales
Net income
Cash flow
Employees
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07/08
93,495
77,327
5,886
4,903
427.000
February 2009
Change
+ 11 %
+7%
+ 46 %
+ 37 %
+7%
Claus Møller
Siemens IT Solutions
and Services
Siemens Financial
Services
Siemens Enterprise
Communications
Nokia Siemens Networks
Fujitsu Siemens
Computers
BSH Bosch Siemens
Hausgeräte GmbH
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Innovations are the pre-requisite for the future
profits and growth
Major investment in R&D
 €3.4 billion in fiscal 2007
 32,500 R&D employees worldwide
 17,500 software engineers
 150 R&D locations in over
30 countries around the world
 7.900 inventions in 2007
 50,700 active patents
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February 2009
Claus Møller
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Siemens IT Solutions and Services
The modern world cannot live without ICT
 Business processes are computerized
 Emerging technologies rely on SW
 R&D is based on computerized instruments, simulation and
analyze methods
 Manufacturing is based on IT-driven automation systems
 Communication networks are increasingly based on pure SW
 >20% of a car’s value today is based on IT and electronics
 Media is becoming all digital: music, TV, radio, video, cameras, ...
 Healthcare is dependent on computerized technology
 Banks have become complex computer networks
 Military technology is relying on IT and SW
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February 2009
Claus Møller
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Future manufacturing: Intelligent networking of
production and logistics
Factory of the Future:
Integrated systems,
automation and
end-to-end networking
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February 2009
Digital engineering:
Globally distributed
development centers
Claus Møller
Individual logistics:
Intelligent labels,
satellite positioning
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Opportunities in the Danish knowhow and
investment environment
 Intelligent, self-learning video detection systems
for motion recognition and object tracking:
airports, railroad stations, marine ports, refineries
and power stations.
 Safer railroads with ETCS (European Train
Control System) system and the GSM-R
(Railway) mobile radio system.
 Intelligent traffic management: Cutting traffic
jams and helping the environment
 RFID: Greater efficiency in logistics and device
controlling, pharmaceuticals and medicine,
aviation, automotive and retail.
 High-power LED solutions for general lighting,
automobile, mini projectors and safety and
security applications.
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February 2009
Claus Møller
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Denmark can’t compete in the commodities, but
must rely on innovations
 Intelligent usage of embedded SW
 Fast growing demand for Middleware
 All SW elements, programs and systems
need communication
 Challenging (niche) segments need their
specialists
– Mobile services
– Games, new media and simulation
– New energy technologies and complex
energy networks
– Intelligent traffic systems
– Process automation in food & beverage
– Acoustics, sensors and optoelectronics
– R&D in life science & pharma
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February 2009
Claus Møller
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The SW Interface: More SW, Less HW ?
-SW Less constraints than HW (program./natural language)
-Underestimated Power/Compl. (1000 LoC ~10 TTL Eurocards)
SW Problems Maintenance Effort
-No finite state machine, high # input/output relations (~232)
-“Nonlinear” Assessment Rules (no easy wire
disrupt, stray current etc. in coded human logic)
-No “Standard” switchings/modules (relays, isolated outputs ..)
-Failure Removal Cost: 2% in Design, 5-100% in Operation
(Debugging Costs in US 1990: $100 Mio.
Result: 1-3 Errors/100 LoC, DeMarco)
-70% Conceptual/Design Bugs vs. 30% Implementation Errors
1 yrs
ETCS Failures/Delays
Switzerland 2002
5 yrs
15 yrs
# Errors in Original Code
Total # of Errors
System Know How of SW-Team
Impact of Errors
Total SW-System Dependability
Comparison: HW Bath Tub Curve
*) Schink, TAE
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February 2009
Claus Møller
HOW Many Bugs, Did You Say??
Saturday, February 12, 2000
By Apple News Editor John H. Farr
You guessed it: this ZDNet/PC Week article entitled "Can Microsoft
Squash 63,000 Bugs in Win2K?" lays it all on the line. The
information comes from an internal Microsoft memo and declares
the Windows team's intention to fix the code mess before the final
release date. Microsoft has responded to the leaking of the above
figures with a vigorous defense, declaring that "hundreds of
companies have signed off on the incredibly high quality and
Protection
reliability of Windows
2000." notice / Copyright notice
Siemens IT Solutions and Services
Technology Hype
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Claus Møller
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Moore’s law trends will continue at least another
8-10 years
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Claus Møller
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This industry is still in its infancy
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February 2009
Claus Møller
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The user interface explosion!
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February 2009
Claus Møller
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Disk Capacity Doubles every 9 to 12 months
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February 2009
Claus Møller
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Disk Record Your Entire Life
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Claus Møller
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OLEDs in Real Products, Now
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February 2009
Claus Møller
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Electronic Paper Applications
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February 2009
Claus Møller
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Fujitsu and Siemens Advanced Flexible Screen
Technology
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February 2009
Claus Møller
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Siemens IT Solutions and Services
The Number of Mobile Devices explode!
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Claus Møller
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Beyound Web 2.0
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Claus Møller
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Wearable Computers
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Claus Møller
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Wearable Computers
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Claus Møller
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New Era of Network Computing
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Claus Møller
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New Communication Methods; Magnetic
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Claus Møller
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New Communication Methods; Messaging
Networks
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Claus Møller
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Wall Displays
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Claus Møller
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3-D Virtual Retinal Displays
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Claus Møller
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Evolution of Speech Recognition
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Claus Møller
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Evolution of Speech Output
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Claus Møller
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Evolution of Robots
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Claus Møller
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…..And after that…?
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Claus Møller
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PC’s in 25 years time
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Claus Møller
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A final thought
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Claus Møller
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How many days would their R&D investment last?
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Claus Møller
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Siemens IT Solutions and Services
Questions?