Guideline for Road Map for entrepreneurship teaching
30th September 2014
ABSTRACT
This document has the aim to create good practices to help entrepreneurship teaching and
entrepreneurs to transform those ideas into new and innovative business.
From previous surveys the more useful tools for the three phases of the entrepreneurship
roadmap (Ideation, Idea Proof of Concept and Idea Scale up) were:
 Data base for market research
 Business plan software
 Educational business simulators
Each partner is now challenged to evaluate how to apply each tool in their countries to the
group to create, in the next meeting in Scotland, an integrated report.
Each partner should interview five expert/teachers/counsellors and/or trainers of
entrepreneurship, record the results then produce a report to be presented to the meeting in
Scotland. A first draft of the report should be uploaded to the project Google Drive by 20
November 2014. Each partner should read and give feedback by mail on each report (as
required) by 1 December 2014. The report should then be finalised, ready to present at the
meeting on 16 December 2014.
1. IDEATION – IDEA CREATION
In this phase the entrepreneur want to assess if there is any kind of trends that supports the
idea, what could be the potential market and skills that the team needed to put the idea into
practice.
From previous surveys the more useful tools for this phase are:
 Data base for market research
 Business plan software
 Profile evaluation
So, each country, must be able to select:
1- Up to five data bases that can give value added and reliable data to teachers and
entrepreneurs.
2- A tool for the idea description, as a first step of the business model construction. This is
important to prepare speeches to investors or to get supporters or sponsors.
3- A tool for the team profile description (not part of this project).
2. IDEA PROOF OF CONCEPT
In the idea proof concept is very important to define the nine blocks of the business model
canvas (Figure 1). To have a product or service prototype and a selection of the potential
clients that could try out the product or service and give a reliable and value added feedback.
In this step is also important to assess potential suppliers that can produce the product and
request for a quotation.
From previous surveys the more useful tools for this phase are:
 Business plan software
 Data base for market research
 Educational business Simulators
So, each country, must be able to:
1- Identify potential teaching tools to help entrepreneurs to define the Business model and
identify supports for that.
2- Select tools to help entrepreneurs to choose the client to test products and services. (not part
of the TEEN project)
3- Select methodologies for suppliers RFQ (Request for quotation). (not part of the TEEN
project)
FOR EXAMPLE:
PHASE 1 - PROCUREMENT
Analysis of suppliers
Request for quotation:
Proposals analysis:
Negotiation:
Contract:
PHASE 2 - MONITORING
Final Prototype - Production - Certification
Figure 1: Business model canvas.
3. IDEA SCALE UP
In this phase the entrepreneur must be able to have a detailed business model, a strategy to
approach the market and the resources needed to develop the business. It is also strategic to
have a design and branding definition of the company/project identity, as also a
communication and commercial plan.
So, each country, must be able to:
1- Identify potential teaching tool to help entrepreneurs to define the Business Model in detail.
2- Select strategies to market approach.
3- Select examples of communication and commercial plans and identify software app, open
source or free, which can be used for that.
RESEARCH FOR EACH PARTNER
Potential questions to ask to experts/teachers about the data base:
a) How many data base do you know? (number)
b) How many data base do you actually use and for which purpose? (number, purpose e.g. teaching, developing ideas or both)
c) Which data base do you recommend? (name, up to 5)
d) For which type of research? (for each data base e.g. statistics, scientific, intellectual
property, legal, market research)?
e) Are these easy to access? (for each data base e.g. free of charge, language)
f) Are these easy to use? (for each data base e.g. easy to navigate, no training required)
g) Is the data reliable? (for each data base e.g. up-to-date and accurate)
h) Are there any other barriers to using these tools? (for each data base)
i)
Do you use the same data bases for all stages of the road map? (e.g. idea creation, proof
of concept, scale up)
j)
How easy is it to use the tool to share information with others? (for each data base)
k) Is the database integrated with any other ICT tools e.g. business plan software? (for
each data base)
l)
What are the strengths of this tool? (please list these in detail, for each data base)
m) What are the weaknesses of this tool, what can be improved? (please list these in detail,
for each data base)
n) What are the characteristics of the ideal data base tool?
Potential questions to ask to experts/teachers about the business plan software:
a) How many different examples of business plan software do you know? (number)
b) How many business plan software do you actually use and for which purpose? (number,
purpose - e.g. teaching, developing ideas or both)
c) Which business plan software do you recommend? (name of best one)
d) What is the structure of the tool? (e.g. market, strategy, organisation, financial,
technical)
e) Is it easy to access? (e.g. free of charge, language, technology platform –iOS or
android)
f) Is it easy to use? (e.g. intuitive, easy to complete, is guidance or training required)
g) Does the format match the requirements of stakeholders? (e.g. bank, investors etc.)
h) Are there any other barriers to using these tools?
i)
How easy is it to use the tool to share information with others? (e.g. students)
j)
Is the database integrated with any other ICT tools? (e.g. data base)
k) Do you use the same business plan software for all stages of the road map? (e.g. idea
creation, proof of concept, scale up)
l)
What are the strengths of this tool? (please list these in detail)
m) What are the weaknesses of this tool, what can be improved? (please list these in detail)
n) What are the characteristics of the ideal business plan software tool?
Potential questions to ask to experts/teachers about the educational business simulators:
a) How many different examples of educational business simulators do you know?
(number)
b) How many educational business simulators do you actually use and for which purpose?
(number, purpose - e.g. teaching, testing concept, modelling scenarios)
c) Which educational business simulator do you recommend? (name of best one)
d) What are the main functions or features of the educational business simulator? (e.g.
financial modelling, test marketing plan, test resource costing, report on results of
simulation)
e) Is it easy to access? (e.g. free of charge, licence required, language)
f) Is it easy to use? (e.g. intuitive, easy to navigate, is guidance or training required)
g) Are there any other barriers to using this tool?
h) How easy is it to use the tool to share information with others? (e.g. students, teachers)
i)
Is it easy for users to collaborate with each other using this tool?
j)
Do you use the same educational business simulator for all stages of the road map? (e.g.
idea creation, proof of concept, scale up)
k) What are the main strengths of this tool? (e.g. realistic simulation, please list these in
detail)
l)
What are the weaknesses of this tool, what can be improved? (please list these in detail)
m) What are the characteristics of the ideal business simulator tool?