Comparison Shopping
What are your spending habits?
• Think about the last item you purchased
– Did you look at the product carefully, or consider
other options before purchasing it?
– Did you buy the first thing you saw?
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Based on size?
Based on color?
Based on price?
Compare products?
• Are you an impulse shopper or a
comparison shopper?
Shopping Habits
• Impulse Buying
– Unplanned buying
– Little consideration of the product or other options
– “emotional buying”
• Comparison Shopping
– Planned buying
– Careful consideration of the product, features, price
and quality
– “rational buying”
Comparison Shopping
• Benefits of comparison shopping
– Buy the same product or service for less money
– Buy more goods and services with the same
amount of money
– Buy a better quality product for the same amount
of money
How can we compare?
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Cost
Quality
Information provided
Size / quantity
Personal likes and dislikes
Location of product
Compare quality
Cost does not always equal quality.
If evaluating clothing for quality
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Are stitches tight
Is the hem tight
Does it fit well
How do I care for the piece of clothing?
Is there double stitching where needed?
Is there room for alterations?
Are the fastners on tight?
How to evaluate quality of food
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Does it taste good?
Does it look attractive?
Is it fresh?
Is it healthy?
Is it organic?
Why are there regulations on labels?
Food Labels
What foods do not have to have
labels?
• Fresh fruits
• Fresh vegetables
• fish
What information must be on food
labels?
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Name of food
Name and address of company
Nutritional content
Ingredient list in order
Total net weight
Why is it important to know how to
read the food label?
How to evaluate the information?
• Is it true?
• Could the person have a hidden agenda?
• Is the information an opinion?
Steps of Comparison Shopping
• Step One
– Decide exactly what is needed before shopping
• Step Two
– What is the quality of the product I am using?
• Step Three
– What is the total cost?
• Step Four
– How will the product be used?
• Step Five
– Consider the opportunity cost and make a decision
Three sections of a food label
Section 1 Is called
Display Section
Display section
• Picture of food
• Weight of food
• Description of the
Second section is called “Consumer
Section”
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Ingredients in order from most to least
Company name
Company address
Company phone or e-mail
Food name
Bar code
Last section of a label is the
“Nutrition Section”
• Serving size
• Number of servings per
container
• Calories
• Fat content
• Cholesterol
• Sodium
• Carbohydrates
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Fiber
Sugar
protein
Vitamin A
Vitamin C
Calcium
iron
Writing Assignment
• 4 point question: You have a friend that just
went to the doctor and found out that she
needs to eat more healthy. Explain to her how
and why she can use the nutrition label to
help her eat more healthy.