Marketing Chapter 6 Review Sheet
Name:
1.
What is the definition of Consumer Behavior?
2.
What is the difference between Final Consumer and Business Consumer?
3.
What is the difference between a want and a need?
4.
What are the levels of need according to Maslow?
5.
What are the three buying motives? Give an example of something you would buy using each.
6.
Define Buying Behavior.
7.
What is the first step in all decision making processes?
8.
What is the significance of the Postpurchase Evaluation?
9.
Understand each of the following: a.
Attitude b.
Self-concept c.
Lifestyle d.
Culture
10.
What is a reference group? What is your reference group?
11.
Give an example of each: a.
Routine Decision b.
Limited Decision c.
Extensive Decision
12.
Which type of decision making gives the marketer the best opportunity to explain the benefits of their products/services?

13.
What is the key element of the marketing concept?
14.
Take the idea of a meal through Maslow’s Hierarchy. What would classify as dinner for each stage?
15.
What does Maslow mean by Esteem in his pyramid of hierarchy?
16.
What is factors determine your personal identity?
17.
Give an example of each: a.
Emotional motive shopping b.
Rational motive shopping c.
Patronage motive shopping