Associate Product Director, Rosacea
Rx Business Unit
Senior Director, Rx Commercial Business
SUMMARY
The Associate Product Director, Rosacea is responsible for all activities related to
conceptualizing and implementing market strategy and achieving marketing targets for
his/her designated marketing franchise. Specific responsibilities include business and
market development; market research and planning; strategic direction for promotion
and advertising; coordination with sales; and, hiring and directing the day-to-day
activities of marketing staff.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be
assigned.
Serve as a key member of the Rx Prescription Business Unit management team, participating in
the development and implementation of the overall franchise plan.
Develops the annual marketing plan and the strategies, tactics and resources necessary to
achieve franchise and company goals.
Coordinates marketing efforts to ensure the sales team has appropriate marketing tools to
include clinical reports, samples, feature/benefit materials, comparisons to competition, etc.
Ensure that new products are in the development pipeline, coordinating with research and
development and regulatory affairs to assure that products being developed are addressing
market needs.
Oversees and provides direction to market and competitor analysis.
Ensures all marketing communications are coordinated, support marketing plan objectives and
are an effective expenditure of resources.
Recruit, train and develop staff, establishing and communicating performance goals, objectives
and standards, appraising performance and recommending compensation actions.
Provides marketing skills and expertise to the Company by building, developing and managing a
marketing team capable of carrying out the necessary marketing strategies and tactics.
Prepares presentations to explain the franchise’s current and future strategies.
Work with market research to conduct market analysis and identify needs. Develop strategies,
positioning, and messaging to address those market needs.
Manage external agencies in support of the overall marketing plans.
Develop comprehensive strategic and tactical plans along with the associated budgets to
achieve franchise and company goals.
Franchise P&L management
SUPERVISORY RESPONSIBILITIES
Is responsible for the overall direction, coordination, and evaluation of franchise marketing team.
Carries out supervisory responsibilities in accordance with the organization's policies and
applicable laws. Responsibilities include interviewing, hiring, training planning, assigning,
directing, appraising performance; rewarding and disciplining employees; addressing complaints
and resolving problems. Responsible for design and implementation of certain incentive pay
programs for this unit.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions.
A demonstrated track record of accomplishments in pharmaceutical and/or healthcare
marketing and strategic planning
Must work effectively with senior-level executives, physicians and staff.
Must have strong interpersonal skills, maturity and good judgment and be capable of
communicating with a diverse range of individuals.
Broad functional experience in areas of strategic planning and marketing, business and market
development, market research and planning and promotions/advertising.
EXPERIENCE
5-10 years of progressively responsible relevant experience in the pharmaceutical industry.
Completion of specific training courses and certain recommended classes may also be required.
LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial reports,
and legal documents. Ability to respond to common inquiries or complaints from customers,
employees or members of the business community. Ability to effectively present information to
top management, employee or public groups.
MATHEMATICAL SKILLS
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions
and percentages. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to
interpret a variety of technical instructions and deal with abstract and concrete variables.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently required to stand; walk; sit;
talk or hear; and taste or smell. The employee will spend prolonged periods sitting in airplanes
and driving an automobile. Specific vision abilities required by this job include close vision,
distance vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT the characteristics described are representative of those an employee
encounters while performing the essential functions of this job. Reasonable accommodations
may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to outside weather
conditions while going in and out of office buildings. The noise level in the work environment is
usually moderate.
EDUCATION
BS/BA required. Master's degree (MA/MBA) preferred.