 Lee Vala, Senior Vice President of Global Development
TAB BOARDS INTERNATIONAL, INC.
 Joshua Ream, Senior Manager, International Business Development
PAPA JOHN’S INTERNATIONAL
 Kristin Houston, Senior International Trade Specialist
U.S. COMMERCIAL SERVICE
How to create a profile for your
ideal international franchise?
 Business experience
 Current infrastructure or the Ability to create one
 Net worth
 How well connected are they?
Construct an Effective Message
and Get the Word Out
 Work with the local U.S. Commercial Service office
 Look at your brand and stay true to the core brand message
Effective lead generation sources
 US commercial office
 Brokers: managing them/ include expectation in the contract
 Local franchise associations: use Google to find them
 Independent search firm in the market
 On-line search firms
 Franchise shows: be the destination—have prospects look for
you/advertise before you get there
 Gold Key
How do you qualify international leads?
 Background check
 Visit them in the local market
 US Commercial Office International company profile