Franchise Activity
Research your favorite Fast Food Restaurant ________________________________
Do they have a “value menu”?
List 4 items from this menu & prices
Are there any coupons or specials that the company is currently offering on their website?
List and write details about the coupons/specials that are being highlighted.
Look on the company’s web site under “Nutrition information”. List 3 popular items
from the menu:
Product:
Calories:
Fat Grams:
Product:
Calories:
Fat Grams:
Product:
Calories:
Fat Grams:
Does this company’s website have games/activities associated with their food/product?
List TWO events/activities on this company’s website that they may be “sponsoring” at
this time?
How do you think this company uses promotion through their web site?
What do you think was most effective for promotional terms on their site & why?
Consider the company image – do you think it portrayed a positive image?
Explain. What about the competitors website – which company do you think did
a better job with their website & why? (list at least 3 reasons why)
Who do you think is this company’s number one competitor?
Franchise Opportunity
1. You are an entrepreneur looking for a business to start up. Assume that you have
financial backing and the educational and business experience needed for this venture.
2. Research and evaluate a franchise opportunity that is of interest to you.
3. Write a two-page paper incorporating the answers to the questions below.
4. This paper must be typed in a Word Document.
Ten Questions to Ask Before Signing a Franchise Agreement
1. What does the initial franchise fee cover? Does it include a starting inventory of
supplies and products?
2. How are the periodic royalties calculated and when are they paid?
3. Are all trademarks and names legally protected?
4. Who selects the location of your business?
5. Are you assigned an exclusive territory?
6. If the territory is not exclusive, does the franchise have the right of first refusal on
additional franchises established in nearby locations?
7. Is the franchisee required to purchase equipment and supplies from the franchisor or
other suppliers?
8. Under what conditions can the franchisor and/or the franchisee terminate the franchise
agreement?
9. Can the franchise be assigned to heirs?
10. Who provides and pays for advertising and promotional items?
Conclusions:
Now that you have researched this company, do you think that buying this franchise
would be a viable option for you? Share your findings in your report.