CSR Paper (Assignment)
• Explore a company that has developed
ethically sound policies in a number of
domains, for example, community service,
environmental responsibility, work-family
programs, labor practices, etc.
CSR
• Paper (5-7 pages, well researched)
– Demonstrate critical thinking
– Demonstrate proper application of the concepts
• Pay attention to the readings and class
session on Social Responsibility (April 21st)
• Papers due April 28th (no exceptions!)
– Presentations April 30th (Random assignment)
• Business Dress attire
CSR Research Paper Outline
1. Describe the company
a) Size,
b) Industry or industries the company operates in
c) Mission and values of the company.
2. How the organization pursues socially responsible
business practices.
a)
b)
c)
d)
Identify the domains for sustainability / responsibility
Identify the specific areas of concern
Provide specific courses of action
Discuss the operative moral perspective
3. Whether, and how well the policies, programs, or
practices could be utilized by other companies.
a) What unique elements of the company (e.g., its culture,
leadership support) may be particularly important in
shaping the company’s commitment to socially
responsible business practices?
Evaluation
• Will be based on how thoroughly and thoughtfully you
have addressed the three areas outlined above
(especially sections 2 & 3).
• You are strongly encouraged to use research resources
(www.business-ethics.com, http://www.thecro.com/ )
and interviews in developing your paper (remember to
properly cite your resources).
• You will be asked to share your company profile with
the class, and there may be other guests invited for the
presentations.
• All papers must be turned in on the designated due
date, regardless of your assigned date of presentation.
• 3 min. presentations
– Be prepared to provide those present for your
presentation with a brief summary of your paper.
CSR
• Paper (5-7 pages, well researched)
– Demonstrate critical thinking
– Demonstrate proper application of the concepts
• Suggestions as to a beginning point:
– http://www.global100.org/index.php
– http://cgi.money.cnn.com/tools/fortune/MostAdmired2010.jsp
– http://www.forbes.com/2008/10/16/corporate-social-responsibilitycorprespons08-lead-cx_mn_de_tw_1016csr_land.html
– http://www.thecro.com/
– http://www.thehindubusinessline.com/opinion/columns/cgopinath/article1764081.ece?homepage=true
– www.rare-eu.net
– http://www.scoop.it/t/csr-corporate-social-responsibility-rse
Grading Metrics
CSR Research Paper Grading / Assessment
Appearance / Presentation
Specified format
Clarity of writing
Spelling / grammar / punctuation
Background / context
Concise background on company, size, and industry /
Mission, vision, values of the company
Socially Responsible Business Practices
Specific actions / activities pursued
Domains? (Social, Economic, Environmental, Institutional)
Moral Perspective
Areas of concern (pollution, depletion, poverty)
Discussion of relevant information (known and unknown)
Analysis
Shaping of company's commitment?
Can it be done by other firms? Limitations?
Development of viable alternatives
Possible
Points
15
35
60
40
Your
Score
Something to think about….
Evaluating a Company's CSR Initiative and Programs
100%
What qualifies action(s) as CSR?
How pervasive in the Company?
Economic Correlation?
What is "Invested"?
Where are Initiatives Targetted?
50%
What is it Invested In?
Remediation, Prevention, Stewardship?
Which Env.-Ethic Framework?Deep, Blackstone, Util.?
0%
Viable
Bearable
Equitable
Sust.
Ins
titu
tio
n
al
me
nt a
l
En
vi r
on
on
o
Ec
So
ci a
l
mi
c
Which Area of Concern? Poverty, Depletion, Pollution?