Corporate Social Responsibility PP project

Why businesses should be socially responsible
What is Corporate Social
Corporate Social Responsibility (CSR):
Transparent business practices based on ethical values
Compliance with legal requirements
Respect for people, communities, and the environment
Thinking beyond pure profit: socially responsible
companies consider the totality of their impact on
people and the planet.
Corporate Social Responsibility
 Philanthropy– donatingtocharities;fundingsocialprojects
What about the shareholders?
Why should for-profit businesses be
concerned about Corporate Social
Investing in communities is good for
 Today more and more economic analysts
believe that CSR plays important role for
business competitiveness.
 In today’s globalized business climate,
consumer concern for social issues is at an
all-time high, as is the importance these
customers place on CSR when choosing
where to shop.
According to a 2011 study conducted by the ad agency network
TBWA/Worldwide and TakePart:
7 in 10 young adults consider themselves social activists.
1 in 3 support or boycott businesses based on the causes they
care/don’t care about.
4 in 5 say they'd be more likely to purchase from a company that
supports a cause they care about (if price and quality are equal)
and 3 in 4 would think more highly of a company that supports a
social cause.
A stunning 3 in 4 believe that corporations should create
economic value for society by addressing its needs .
Consumers care more about who you are
rather than what you do – Global RepTrack 100
The Global RepTrack 100 Study is conducted annually by the
Reputation Institute, a global consulting company, and analyzes
feedback from up to 60,000 consumers across 15 countries.
The study concludes that a person’s willingness to buy,
recommend, work for, and invest in a company is 60% driven by
their perceptions of the company.
42% of how these perceptions are formed is based on their
understanding of the firm’s corporate social responsibility
How does corporate giving effect profit?
CECP Giving in Numbers Brief findings:
 The most generous companies in 2010 realized
strong business returns from 2010 to 2013
 Companies that increased their corporate giving
by more than 10% in 2010 also increased median
revenues by 11% from 2010 to 2013
Well-Known Companies Regularly Engaged in
CSR Practices
The top 10 companies with the Best CSR Reputation, as
identified by the Reputation Institute:
Where do contributions go?
Civic and Public Affairs 5%
Health and
Social Services 27%
Community and
Culture and arts 5%
Civic & Public Affairs
Community & Economic
Culture and arts
Disaster Relief
Disaster Relief 3%
Environment 3%
Education 28%
CECP Giving in Numbers Brief
Key Takeaways:
 In the era of globalization, consumers place more and
more importance on CSR when choosing where to
 The number of businesses that have increased their
corporate giving has grown and a number of these
experienced an increase of profit as a direct result
 Be socially responsible, help to make world a
better place to live and make your business more
Corporate Social Responsibility is Millenial’s New Religion by Andrew Swinard,
Crains Chicago Business, March 25, 2014, retrieved from
What is Corporate Social Responsibility? by Nicole Fallon, Business News Daily, Feb.
27, 2014, retrieved from
The Companies With the Best CSR Reputations, by Jacquelyn Smith, Forbes
magazine, Dec. 10, 2012, retrieved from
CECP Giving in Numbers Brief, retrieved from
Global RapTrack Report 2014, Reputation Institute