Information Industry Update & News—
Trends and Changes in the Business
Clay Cocalis
Vice President & Director, Global Sales
SLA News Division, Atlanta, GA ~ 25 May 2001
Strategic Outlook
Market Drivers
Agenda
How Do These Changes
Affect InfoPros?
What Does This Mean for
Factiva & InfoPros
Considerations
Strategic Outlook
Web/Online Awareness News & Research
Services Sales Forecast, 1995-2004
Compound Annual Growth Rate 12%
$4,000,000,000
$3,500,000,000
$3,000,000,000
$2,500,000,000
$2,000,000,000
$1,500,000,000
$1,000,000,000
$500,000,000
$0
1995
1996
1997
1998
1999
2000
Shows Growth of Content, by Revenue
Source: Simba Information, a PRIMEDIA Information Company
3
2001
2002
2003
2004
Strategic Outlook
• Related technology and management services to
content, such as
– Knowledge Management
– Customer Relationship Management System
– eXtensible Markup Language
are growing at a faster rate than content services
• The impact on the News & Business Information
industry is changing distribution channels and
tighter integration on corporate desktops
• The impact on the InfoPro is on the structure of
their position and their broadening responsibility
in the enterprise
4
Market Drivers
• Management
– Increasing Demands Placed on Knowledge Workers
– Growth in Knowledge Management Practice
• Technology
– Intranet, Enterprise Information Portal and CRM Growth
– Speed of Development for Successive Stages of Intranets
and EIPs
– Drive Toward Use of XML and Management of Structured
and Unstructured Data, Searching Across Databases
• Investment
– Increased Focus on Productivity and Return On Investment
5
The Drive to Structure and
Share Knowledge
‘‘ Companies around the world are making
significant investments in the technology
and services required to make their
knowledge workers more productive and
thus drive the company to greater
profitability’’
– Clare Hart, Info Highways, April 2001
6
The Drive to Structure and
Share Knowledge
“ By the year 2002 enterprises lacking formal
infrastructure and technology for
knowledge management will experience
productivity losses in excess of 10 percent
as a result of ‘Infoglut’.”
– Gartner Group
7
US Intranet Users and
Integration Stages
Stage 3
Integration of internal and external
information XML, Taxonomies, EIP (CAGR
49%, Merrill Lynch) and CRM (CAGR
30%, IDC)
Factiva Integration and Consulting
Stage 2
Direct links and clip
folders into Intranets,
Dow Jones Interactive
90000
80000
70000
60000
50000
Stage 1
News feeds into
Lotus Notes,
DowVision and
RBB Select
Third Stage
Second Stage
First Stage
40000
30000
20000
10000
0
1998
1999
2000
2001
8
2002
2003
Knowledge Management Matures
• Compound Annual Growth Rate 51% 1999-2004
• 80% of the World’s Biggest Companies Have KM Efforts
Underway
--KPMG and Conference Board Study
• Market for KM Tools Will Be $1.3bn in 2000 and $9.8bn by
2004
-- Radicati Group
• Factiva Is Exploiting Growth by:
– Expanding Consulting Practice
– Embedding Into Corporate KM Initiatives
• InfoPros Are Handling Growth by:
– Becoming Strategic Partners with IT
– Becoming Content Experts & Solutions Providers
9
Intersection of KM
and e-business
THE FACTIVA VIEW
e-Business
KM
# of users
1999
2003
e-business Initiatives Will Drive Tighter Integration of
Information With Work Processes
10
How Do These Changes Affect
InfoPros?
• Sphere of InfoPros is shifting from the corporate
research center to the Intranet as knowledge
center
• Web-based Intranet is increasingly serving as the
organization’s primary knowledge management
center
• InfoPros, as Intranet managers, often see
themselves as “content vendors” providing
reliable news and information to their constituents
11
What Are the Challenges for
InfoPros?
• From Using to Exploiting Technology
• From Service to Strategic Planning
• From Reactive to Proactive
• From Searching to Marketing & Training
• From Using Products to Designing and
Implementing Solutions
12
Requirements for Content in
Intranets
• Content Covering the Broad or Specific Needs of
the Enterprise
• “Everything You Can Do on the Web”
• Personalization, Searching, E-mail, Choice of PreDefined Topics
• Integrated with Related Internal Information
• Application Driven
13
What Does This Mean for
InfoPros and Factiva?
• External Information Will Be an Important
Component of KM Systems
• Demand for “Flexible Content” Is High to
Enable Integration Into EIPs, CRMs, Intranets
• Ability to Search Across Internal and External
Databases Is an Emerging Requirement
Working Together – To Develop and Implement a
Unique Information Solution to Serve Your Company
14
What Business Problems Does
Factiva Help InfoPros Solve?
• Awareness of the External Environment
– Reliable, Filtered Global Content for All in the
Organization
– Archival Research on a Global Content Set
• Reduce Complexity of Content Management
– Flexible Integration Into Intranet and Application
Environments
– Linking Internal and External Content Through XML and
Factiva Intelligent Indexing
– Out of the Box Products
• Designing, Implementing and Promoting a
Successful Solution
– Gaining User Acceptance
– Managing the Enormous Task of Training
15
What Are the Benefits?
• Productivity – Saves Time
– Precision Indexing Making Searching for Content
Faster and More Reliable Than Searching the Web
Increased
Productivity • Quality Content Insures Decisions Made with
Best Available Information
“ 16% of employees’ work week is spent
looking for and using external information,
equivalent to $107bn in salary costs
alone…” –Outsell Super I-Aim Study
16
How Can Factiva Help InfoPros?
Flexible Product Strategy
• Develop a Flexible, Next Generation Product
Platform
– Combining DJI and RBB Content Sets
– Unbundling Content from Platform and Delivery
– Customization and Personalization to More Tightly Integrate
Factiva Content Into a Company Environment with Factiva’s or
Company’s Own Look and Feel
• Open XML Architecture
– Enabling a Product Range That Leverages Application
Integration and Customization Capabilities As a Differentiator
• Factiva Partner Network
– IBM, Lotus, Microsoft, Oracle, Plumtree, Data Downlink
• APIs to Content, Features and Functionality
– Q4 2001
17
How is Factiva Helping with
Content Integration?
• Developed Factiva Wraparound Services, to
Facilitate Integration
• Developed Factiva
Integration Suite of
Products, Based on Customer
Requirements
–
–
–
–
Factiva Publisher
Factiva Search Module
Factiva Track Module
Factiva Select
– Factiva Intelligent
Indexing
– Factiva Developer
Consulting
• Developed Factiva.com
– Factiva Editorial
Consulting
– First Product to be Built on
New Platform
– Built for InfoPros and End
Users
– Factiva Partner Network
18
19
20
What’s the End Game for the
InfoPro and the Enterprise?
“ Users will no longer tolerate receiving
information which is pushed to everyone
regardless of relevance…” “…Instead
information must be presented in a
just-in-time fashion when required by the
process in which the worker is involved.”
– Delphi Group
21
Considerations
Things to Consider
Why Are InfoPros Important
•
InfoPros are key
influencers in
organizations
– are already experts in
acquiring and organizing
knowledge
– are well-positioned to
assume learning and
knowledge-sharing roles
– recognized the value of
high-quality,
authoritative and timely
content
– are essential partners
for content integration
22
•
Does My Company Have an
Emerging Portal Strategy
•
How Do My End-Users Prefer
to Gather Information
•
What Are the Work
Processes Where External
Information Is a Key
Component
•
What Training Strategy
Should I be Adopting for My
Organization
Q&A