BUSX 301:
Annotated
Bibliography
Hints
Ms. Shana Gass, MSLS, MS
sgass@towson.edu
Reference Librarian, Cook Library
September 2010
Your assignment
• Includes an annotated
bibliography
Annotated Bibliography
• List of sources on a topic
• APA Format
• Summarize & evaluate each source
in turn
• How does each source contribute to
your project?
• How does each source relate to the
other sources?
Questions for Today
1. *Source* - What type of source is it?
2. *Author* - Who wrote the article? What are
the author’s qualifications, experience and
background to write on the topic?
3. *Audience* - Who is the target audience of the
writer(s)?
4. What evidence does the author use? (Are
there named sources of information—people,
organizations, publications, etc.—within the
piece?)
Bibliography Entry for an Article (HTML)
from a Database (Business Source Complete) in APA
Liao, D.M. (1999). Leader of the pack.
The China Business Review, 26(6),
28+. Retrieved from Business Source
Complete database.
Press Releases
•Mainly good news
(New products, awards,
expansion…)
•Publicizing unseen innovations
(possibly HR related)
•Feel good stories! Social
marketing…
•Quarterly financial
announcements
•Bad news – occasionally
(it’s gotta be pretty bad)
A Press Release about a Press
Release
• General Mills Probes Fake Release
– Wall Street Journal, 17 June 2010
Best source of
news about the
Toyota recall?
Press Releases Can Also
Be Found…
• …In LexisNexis Academic
• …In Factiva
•
Look for:
– Articles labeled as being from Business Wire
or PRNewswire (there are others)
– At bottom of article: info about the
organization who wrote the release, contact
info for Media or Investor Relations personnel
Press Release from Factiva
End of Press Release from Factiva
Press releases in library
databases will always end
with info about the
organization(s) that put out
the release
A blog – who is the author?
A web site – who is responsible for it?
The Wild Web…
Always
consider:
who is writing?
What does
s/he/they have
at stake?
Blogs are Important Enough in the
Business World, that..
• …selected blogs are now included in the
Factiva & LexisNexis databases!
Annotation Hints – Source Level
• Source can be magazine, journal, trade
publication, etc.
• Source as context
• Clues in databases
• Publication homepage
• Also try publication directories
– General, Trade, & Scholarly:
Magazines for Libraries – REFERENCE Z6941 .M23
– General audience magazines:
SRDS Media (library database) > Consumer Magazine
Advertising Source (including Media Kit for readership) – also
Newspaper Advertising Source
– Scholarly Journals: Cabell’s Directory (access via the Research
Databases list)
Annotation Hints – Source Level
• Source can be magazine, journal, trade
publication
• Source as context
• Clues in databases
• Publication homepage
• Also try publication directories
– Magazines for Libraries – REFERENCE Z6941 .M23
(includes scholarly journals, magazines, top trade publications)
– SRDS Media (library database) > Consumer Magazine
Advertising Source & Newspaper Advertising Source (links to
Media Kit for readership)
(general audience business magazines/newspapers only)
Where Can I Find the Source?
(Business Source Complete)
On the results screen…
On the “article screen”…
Advertising Age is
the SOURCE (the
title of the
publication)
Where Can I Find the Source?
(LexisNexis Academic)
On the results screen…
On the “article screen”…
Marketing News TM
is the SOURCE (the
title of the
publication)
More Hints – Author Level
• Journalists - not necessarily a lot of info
• Try LinkedIn.com ?
• Academic authors – credentials always
included in piece.
• Note: Many academics post their curriculum
vitae AKA “CV”s (an expanded resume with
publication history) online
• What else has author published?
• Awards?
More Hints – Document Level
•
•
•
•
•
Reviews?
Links to?
Blog commentary?
Letters to the editor?
Has it been cited by other authors?
More Research Tips!
• Skeptical Business Searcher
REFERENCE HF54.56 .B4685 2004
• Navigating the Financial Blogosphere
STACKS HG179 .B2818 2007
• http://pages.towson.edu/sgass/courses
> BUSX
Citing Business Resources
Shana’s BUSX 301 Citation Guide
Note: this guide adheres to the 5th edition of APA and
consequently cites articles and online materials in a
more streamlined way (examples cite the database for
online articles, DOIs are not included for scholarly
articles, and the retrieval date is consistently required).
Please check with your professor before using this
guide—they may be requiring the 6th Edition instead.
Questions?
…feel free to contact me!
Shana Gass
(410) 704-2395
sgass@towson.edu *preferred
Or any reference librarian:
Cook Library Web Site > Ask a Librarian for options