Walmart:
Scanning the External Environment
Brenda Catron, Ashley May, Darrelle Pan, Elizabeth
Patz, Bobbi Ready, Diana Velez & Hridya Warrier
STR/581
March 23, 2015
Dan McFadden
EXTERNAL ENVIRONMENTAL
FACTORS
Most Vital External Environmental Factors:

REMOTE|
Affects that are beyond control or influence

INDUSTRY
Businesses providing a similar product or service

EXTERNAL OPERATING ENVIRONMENTS
The acquisition and use of business resources
EXTERNAL ENVIRONMENTAL
FACTORS
Most Vital External Environmental Factors:

REMOTE|
International Expansion, Generate New Revenues, Online Sales

INDUSTRY
Costco Wholesale Corp., Target Corp. and Big Lots, Inc.

EXTERNAL OPERATING ENVIRONMENTS
Numerical goals lead to stretched ethical boundaries
(Tracy Morgan Lawsuit & Bribery Scandal)
WALMART’S BEST GROWTH POSSIBILITIES
Positive Statistics
Rise in E-Commerce Revenues
Stiff competition opens doors
for numerous possibilities
RESOURCES

What is the difference between an Environmental Analysis and a
Marketing Environment?
http://smallbusiness.chron.com/difference-between-environmentalanalysis-marketing-environment-21535.html

Walmart Investors Worry Plenty About Tracy Morgan Lawsuit
http://www.forbes.com/sites/adamhartung/2014/07/15/walmartinvestors-worry-plenty-about-tracy-morgan-lawsuit/
Walmart Mexico Bribery Scandal
http://www.forbes.com/sites/adamhartung/2012/04/26/walmartsmexican-bribery-scandal-will-sink-it-like-the-icerberg-sank-the-titanic/
 Walmart's Wealth of Worldwide Outlets. June 2013. Statista. Retrieved
from http://www.statista.com/chart/1230/walmarts-wealth-ofworldwide-outlets/
 Wal-Mart Expects 30% Rise In E-Commerce Revenues This Year. June
2013. Forbes. Retrieved from
http://www.forbes.com/sites/greatspeculations/2014/06/09/wal-martexpects-30-rise-in-e-commerce-revenues-this-year/

RESOURCES


Walmart's latest venture: 'We want to be the #1 health care
provider in the industry.' October, 2014. Advisory. Retrieved from
http://www.advisory.com/daily-briefing/blog/2014/10/walmartslatest-venture
Wal-Mart SWOT – Internal
Strengths




Large Market Share
Strong Diverse Employee Base
Wide Product Base
Strong Brand Recognition
◦ Wal-Mart
◦ Sam’s Club
◦ Neighborhood Wal-Mart

Financial Leverage
◦ Purchasing power
◦ Stakeholders
Wal-mart SWOT – Internal
Weakness
SWOT Analysis
WEAKNESSES
STRENGHTS
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•Go ahead and replace it with
your own text.
Market Share
Wide Span of Products
Employee Base
Financial Leverage
OPPORTUNITIES
SW
OT
THREATS
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with your own text.
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with your own text.
1.
2.
3.
Introduction
SWOT
Three
4. Four
5. Five
6. etc
19
References:
Fortune 500 2014. (2014). Retrieved March
20, 2015, from Walmart Stores:
http://fortune.com/fortune500/
 Overview Financials. (2014, January). Retrieved
March 20, 2015, from Wal-Mart Stores, Inc.:
http://cobrands.hoovers.com.contentproxy.p
hoenix.edu/company/WALMART_STORES_INC/rrjiff-1-1NJHW5.html
 (n.d.). Strategic Management: Planning for
Domestic & Global Competition, 13th
Edition. In Pearce. McGraw-Hill.

References

What is the difference between an Environmental Analysis and a
Marketing Environment?
http://smallbusiness.chron.com/difference-between-environmentalanalysis-marketing-environment-21535.html

Walmart Investors Worry Plenty About Tracy Morgan Lawsuit
http://www.forbes.com/sites/adamhartung/2014/07/15/walmartinvestors-worry-plenty-about-tracy-morgan-lawsuit/

Walmart Mexico Bribery Scandal
http://www.forbes.com/sites/adamhartung/2012/04/26/walmartsmexican-bribery-scandal-will-sink-it-like-the-icerberg-sank-thetitanic/