Harvard Business Review Article: Why Business Models Matter

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Harvard Business Review Article: Why Business Models Matter MBAA 609: Management Information Systems Please have your responses to the following questions typewritten. Due: next week QUESTIONS:

1.

What is a business model? Describe the business model of Southwest Airlines. 2.

3.

4.

According to the article, what are two critical tests used to evaluate the viability of a business model? Which test did Priceline Webhouse Club fail? Briefly describe why it failed. What is the difference between a business model and a strategy? What are two features of Walmart’s business model? What are two features of Walmart’s strategy? Describe the business models of the circled web companies:

A.

Businesses employing crowdsourcing:

Task Rabbit Luxe.com

B. Alternatives to Amazon (e-commerce):

Enjoy.com Jet.com

C. Messaging services:

Whatsapp Jott Do you think the company has a good business model? Why or why not? In answering this question, discuss whether or not you think it passes 1) the narrative test and 2) the P&L test. Can you think of another company (in your category) that employs an effective business model?

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