ROBERT DODDS
Mobile – 07840477205
E-Mail - robertdodds89@gmail.com
Website – robertdodds.co.uk
Digital marketing specialist with experience in IT, travel and retail industries working across B2B
and B2C.
Google Accredited Professional - Advanced Search Marketing
Specialities: Digital-Marketing, E-Commerce, PPC, Content Marketing, SEO, Copywriting,
Conversion Rate Optimisation, Analytics, lead nurturing, Social Media, Email Marketing, web
design.
Employment History
Digital Marketing Executive – Netstar, London – August 2013 - present
As Digital Marketing Executive I am responsible for developing and implementing the marketing
strategy, positioning the company as genuinely distinctive within the highly competitive IT Support
industry in order to generate qualified leads ready for conversion.
Responsibilities include:
PPC - full hands on management of PPC account with complete profit and loss responsibility.
Account restructuring, display, remarketing, ad copy and landing page testing. Monitoring and
reporting on key metrics, ensuring PPC efficiency remains high.
SEO - on-page optimisation, link building, technical SEO such as robots.txt, backlink audits etc.
Keeping up to date with algorithmic updates and the changing landscape of SEO.
Website management - Monitoring web traffic and using Analytics tools to inform website
changes.
Content - Administrating website and publishing pages through wordpress CMS. Creation of
quality content for the website such as articles/blogs, case studies, press releases, and sales
support collateral to attract visitors and encourage natural link building. Creating additional
landing pages for PPC and SEO purposes, targeted to specific industries and personas.
Lead nurturing - CRM management, maintaining and updating the company's database of
contacts. Marketing automation - retargeting pool of contacts sending tailored emails, automated
with workflows through Hubspot. Optimising content of website to provide the most relevant
experience and increase chances of conversion.
Email marketing - Writing email copy and html creation for use with Mailchimp and Hubspot email
marketing platforms.
Sales support - creation of sales collateral such as datasheets and PDFs using Adobe Illustrator,
Photoshop and Indesign along with copywriting to support sales.
Managing external resources such as design and web development agency.
Delivering monthly marketing presentation to directors, covering marketing activities and ROI.
SEM Executive - Eviivo, London, August 2012 – present
Eviivo is a technology company providing software which enables hotels, B&Bs and other
independent accommodation businesses to manage every aspect of their business. The software
links these businesses with various online channels including Laterooms, Expedia and Eviivo’s
own channels.
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Responsible for driving relevant web based traffic to Eviivo’s own channels via pay-perclick ads on Google and Bing search results pages.
Direct impact on the volume of bookings and revenue generated.
Managing PPC budget of £2.5 million with profit and loss responsibility.
Hands on PPC management for 6 websites. Ensuring CPA goals are met, as well as a
40% gross margin target.
Monitoring all PPC activity and analysing large amounts of data on a daily basis.
Advanced excel skills required.
Produce weekly/monthly reports to directors reporting revenues, ROI, and strategy.
Monitoring ROI, working to ensure that all PPC activity is profitable, analysing year on
year and seasonal trends.
Constantly analysing paid for search activity, AB testing ad copy and landing pages to
improve ROI.
Keeping up to date with PPC and industry developments.
Being the point of contact for the business with all queries regarding PPC. This links
closely with the sales and performance management aspects of the business.
Senior Marketing Executive
World of Garden Products, London, April 2011 – August 2012
● Valuable part of marketing and management team of rapidly growing e-commerce
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business with exceptional level of independence. Fully involved with all business planning
from marketing to business strategy.
Focus on digital marketing and branding of eight different e-commerce websites.
Copywriting: Use of HTML, CSS, FTP and Adobe Photoshop to edit websites and create
web and marketing material.
Copywriting marketing emails, website content, blogs and social media updates.
SEO: Writing content, on and off-site optimisation, building a network through linkbuilding and social media to improve natural listings of websites and Google Shopping
Results.
Using Google Analytics to gain an understanding of customer behaviour and journey
through sites. Manipulating and interpreting this data to support sales and ensure
conversion of website traffic.
Design input into websites, AB testing of pages and usability testing and monitoring
through Analytics. Skills in HTML, CSS and Photoshop gained. Regular use of Content
Management System (CMS) to update content.
Social media; Running business social media accounts via Facebook, Twitter, Wordpress
and Blogger to reach customers and market the brand by encouraging interaction. This
directly supported sales via promotions on social media sites, customers trackable
through Google Analytics, Facebook Insights and use of voucher codes.
Devising and running Google AdWords campaigns for the various websites; monitoring
performance through various metrics to ensure that sufficient traffic is driven to the
websites, ensuring that all PPC activity maintained healthy profits.
Competitor analysis; closely monitoring the actions of competitors both from a brand and
business perspective to stay competitive and at the forefront of the market.
● Procurement; building and maintaining relationships with suppliers and logistics
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companies to improve business processes, as well as ordering stock as needed and
organising logistics to ensure the smooth operation of the business. Visiting trade shows
to select new products, gain ideas and maintain supplier relationships.
Other ad-hoc duties including taking overflow sales calls and helping to manage daily
operations of the business in busy times, such as ensuring orders are processed
efficiently, and dealing with logistical or customer service issues.
Education:
Loughborough University
Geography Bsc, Hons (2:1)
September 2007 – June 2010
Dame Alice Owen's School
September 2000 - June 2007
A Levels:
Geography, Economics, History – Grades BBB
GCSES:
1 A*, 7 A's, 2 B's including A grades in Maths, English and Science.