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Success Through AdWords:
Start from the bottom. Get to the top.
THE ISSUES
• Small PPC presence
• Low volume of leads from AdWords
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THE WORK
Rivermark Community Credit Union was given the opportunity to
increase PPC spend as they worked to generate leads for new
account sign ups.
PPC Essentials was tasked with:
• Rapidly increasing paid search spend
• Driving an increased level of paid search traffic onsite
• Increasing lead quantity and quality
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THE SOLUTION
Tasked with rapid expansion, PPC Essentials built out a strategy
designed to quickly boost traffic and lead generation volume while
maintaining cost per acquisition levels.
This expansion strategy was built around:
• Creating campaigns targeting credit union user segments
• Implementing enticing ad copy throughout the account
• Setting a systematic geo-targeting radius
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THE RESULTS
Monthly Leads
Improved by 757%
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THE RESULTS
Monthly Click Through Rate
Improved by 238%
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THE RESULTS
Monthly Average Cost Per Click
Decreased by 149%
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WHAT ARE THEY SAYING?
"PPC Essentials has been a valuable extension of our
marketing team and integral part of our successful digital
marketing strategy. "
- David Noble, Vice President of Marketing
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RECAP
After dedicating an important part of its marketing budget
to paid search, Rivermark Community Credit Union was
able to drastically improve lead quantity figures as they
worked to register new credit union members.
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