BreakFree
Events Inc.
Business Plan
Plan 2009
2009
Business
Presented by:
Carmen Brown
Robyn Evans
Christie Thomson-Barks
Brittany Walter
Mission Statement
• To offer and array of party and travel
experiences, that are not currently available
in Saskatoon, and build a strong brand image
through continuous marketing and
promotional activities.
Our Service
• Coordinate events for university students
• 6 Renovated busses for operation
– 3 Former School Buses
– 1 Shuttle Bus
– 2 Greyhound / Coach Buses
Our Service
•
•
•
•
•
•
Organized Pub Crawls
Personal Pub Crawls
Stampede Trips
Rider Trips
Ski Trips
Trips to Mexico
Our Market
• University Students
– Aged 19 – 25
• With discretionary income
• Focus on the opinion leaders
Promotion
• Direct Marketing
– Sales Rep, Bus visibility
• Print Media
– Sheaf
• Electronic Media
– Our Website, Facebook, Twitter
• Merchandise
– Swag
• Give Away Events
– VIP Packages
Our Competition
• Organized Pub Crawls
– No one in Saskatoon
• Personalized Pub Crawls
– The Sutherland Hotel and bar, Ryly’s Club, The Pat
• Rider Trip
– No one in Saskatoon
• Stampede Trips
– No one in Saskatoon
• Ski Trips
– Alpine ski and sport club (U of S)
• Mexico
– Travel Agents
Competitive Advantage
• Experience / Atmosphere
– Guaranteed Young Group of people
– Variety of unique events
• 6 Modern Party Busses
– Liquor service our Shuttle busses
• BreakFree Hosts at all events
Behind the company
• 4 owners/managers
– Master’s students ~ Future CA’s
– Extensive experience in event planning and
logistics
• Support Staff
– Bus Drivers
– Hosts / Captains
Revenue Model
• To charge a premium price based on our
unique experience offered
• Charge by person
• Charge by event
Capital Budget
Capital Expenses
Type of Capital Expense
Leasehold Improvements - building
Coach Bus - 58 passenger capacity (Used) - Restroom
School Bus - 46 Passenger capacity (Used)
School Bus - 28 Passenger Capacity (Used)
Shuttle Bus - 24 Passenger Capacity (Used)
Bus Modifications:
Coach Buses
School Buses
Shuttle Bus
Total
Quantity
2.00
2.00
1.00
1.00
Year 1 - Total
Capital Cost
30,000.00
302,000.00
64,000.00
9,500.00
31,000.00
Year 3 - Total
Capital Cost
32,800.00
-
50,000.00
75,000.00
75,000.00
636,500.00
25,000.00
57,800.00
Profit Projections
100,000
80,000
60,000
40,000
20,000
-
2009
2010
2011
2012
2013
2014
(20,000)
Net Profit
(40,000)
(60,000)
Revenue
COGS
Gross Profit
Operating Expenses
Net Profit Before Tax
2009
2010
2011
2012
2013
2014
31
11
20
72
(51)
342
116
226
222
5
385
135
250
236
14
468
161
307
241
66
509
190
320
249
71
560
209
352
256
96
Financial Model
• Debt and Equity Financing
• Debt to be paid off in 10 years.
Required Equity Investment
Assumed: Required Return for Investors
Assumed: Growth Rate of Company
NPV of Investment
Internal Rate of Return
Analysis of Debt-Equity Financing (in '000's)
2009
2010
2011
Debt
388
340
336
Equity
300
300
300
Ratio
1.29
1.13
1.12
2012
282
300
0.94
300,000
25%
5%
98,831
29%
2013
228
300
0.76
2014
174
300
0.58
BreakFree
Events Inc.
QUESTIONS?
Business
Plan 2009
Presented by:
Carmen Brown
Robyn Evans
Christie Thomson-Barks
Brittany Walter
Financial Model
Six Year Profit and Retained Earnings Projection
10%
BreakFree
2009
Revenue
Organized pub crawls
Personal pub crawl
Rider Trip
Stampede Trip
Ski Trips
Mexico
Revenue
$
$
$
$
$
$
$
Cost of Services Sold
Organized pub crawls
Personal pub crawl
Rider Trip
Stampede Trip
Ski Trips
Mexico
Gross Profit
6,000
1,500
23,200
30,700
2010
$
$
$
$
$
$
$
1,044
522
9,064
$
20,070
21,000
21,500
73,150
46,400
139,200
40,500
341,750
2011
$
$
$
$
$
$
$
3,654
7,830
30,484
14,044
27,192
32,340
$
226,206
24,000
24,725
73,150
69,600
139,200
54,000
384,675
2012
$
$
$
$
$
$
$
4,176
9,005
30,484
21,066
27,192
42,840
$
249,913
$
2013
2014
27,000
28,434
67,100
92,800
185,600
67,500
468,434
$
30,000
$
32,699
$
67,100
$
92,800
$ 185,600
$ 101,250
$ 509,449
$
$
$
$
$
$
$
33,000
35,969
73,810
102,080
204,160
111,375
560,394
4,698
10,355
27,776
28,088
36,256
54,180
5,220
11,908
27,776
28,088
36,256
80,430
$
$
$
$
$
$
5,742
13,099
30,554
30,897
39,882
88,473
307,081
$ 319,770
$ 351,747
Financial Model
Five Year Marketing Cost Projection
BreakFree
2009
2010
2011
2012
2013
Marketing Costs
Website
Signage
Host Promotion
Brochures / Flyer
Radio Promotion
Promotional Swag
$
$
$
$
$
$
3,000
5,000
5,400
500
6,000
2,000
$
$
$
$
$
14,400
1,000
24,000
5,000
$
$
$
$
$
15,840
1,000
24,000
5,000
$
$
$
$
$
17,424
1,000
24,000
5,000
$
$
$
$
$
19,166
1,000
24,000
5,000
Marketing Cost - Total
$
21,900
$
44,400
$
45,840
$
47,424
$
49,166