NeuroSystems Technologies Pvt. Ltd.
Experts in e-commerce, web development and web graphics
Digital Marketing pre-proposal
Online Marketing Plan – High Level
• Be clear about the objective: Direct Revenue generation / Brand Recognition / Social
Engagement / Understand your online market (select any or all)
• Do you want your reputation to grow organically or are you willing to spend on PR
and Advertizing?
• Do you have people in your organization who can create marketing Content, Ad
creation, PR activity?
• Do you have people in your organization who can review marketing Content, Ad
creation, PR activity?
Confidential
Neurosystems
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Planning – Digital marketing Services
Which of the following services would you want:
1. Website SEO: Optimize the content & pages for SEO.
2. Design Fan pages & Blogs: For social media, you first need to have a Blog or a Facebook
fan page. This is a prerequisite step.
3. Social Media Marketing: Engage people and get the word out there about what you really
do, so people online recognize you.
4. Overall SEO: Get better rankings in Google for given search keywords.
5. Paid Marketing & Advertizing: Get your Ads in Google and monitor them. Paid Ads
demands a budget.
6. Bulk Email Marketing: Send emails to qualified customer leads or existing business
relations.
7. Advanced website Analytics: Measure who is clicking what on your site to gain a deeper
understanding of your consumer.
8. Campaign Development: Create specific campaigns to launch particular products, and
get higher engagement for a particular product/category you are launching.
9. Multiple Campaign(s) with A/B testing: For the same campaign we can try and test to
see what gets better response.
10.Lead generation: Capture contact and preference information on your website and our
sources of client interaction , so you may reach them tomorrow via EMAIL or Campaign
marketing OR News Letters.
Confidential
Neurosystems
3
Execution Methodology
for digital marketing services
• Based on your goals and needs we will crate a Strategy.
• If there is no data available to make a sound strategy; we may recommend you
invest in social media and content while we ensure there are analytics in place to
measure the response.
• Based on the data and feedback, we can elaborate a more detailed plan and budget.
The data helps us channelize your resources appropriately to get maximum results for
the buck.
• Core strategizing and analytics (technical & analytics) is done in-house.
• Content writing is sub contracted to our tried & trusted free lancers; who work on a
retainer and minimum business/account basis.
• We will share our thoughts and gain approval on any activity before proceeding. It is
the responsibility of the client to read, review and approve or disapprove in time to
ensure your marketing strategy is not affected.
Confidential
Neurosystems
4
Costing Methodology
for digital marketing services
Service type
Cost Category
Notes
Content Writing & Social Media
(basic)
Monthly Retainer
Daily content on social platforms and
monthly on the blog
Content Writing & Social Media
(specialist)
Monthly Retainer
High level Advisory
FREE
Once a month review and verbal advice on
direction you should adopt.
Advice based on Analytics
Monthly Retainer
We study results from your website and
social engagement and guide you on the
direction.
SEO
$45 / hour
SEO consulting works with a fixed
numbers of hours / month. And we bill for
the hour @ $45 / hour
Page Design/creation or Page level
Help
$100 to $150 /
page
We can help design and create a page
based on your existing design, geared for
a specific purpose
Online Campaign
$650 / campaign
Campaign Page, Campaign Objectives,
measure campaign success and response
on multiple channels, content writing
specific to campaign
- same as above -
*All costs in USD
Confidential
Neurosystems
5
Assumptions
for digital marketing services
• Business is expected to state its goals at least a month in advance, so we can plan
for the month properly. This is necessary because we have to story board and ensure
your content matches what you wish to project to the world.
•Your development team is expected to respond to queries, concerns and questions.
Delay will that results in costs will not be our responsibility.
• We will provide advanced webpage level suggestions, your website should be able to
incorporate those suggestions on demand. We will give 3 Weeks lead time where we
can, but sometimes it maybe on shorter notice based on business needs.
• All content, media, images are to be provided by the client
• All 3rd part costs to other organizations for paid advertizing or any other medium
that requires its own costs have to be directly furnished by the client.
• We will provide the strategy, content writers and number (analytics); subject to the
services you have chosen to hire.
Confidential
Neurosystems
6
Business services
Web solutions
Appendix - Full suite of products & services
Website design & user experience
Technology partner to leading website designers in India, bringing together creative
and technical aspects that enable superior user experience on the web
Website development
Implementing web design, to create static or dynamic websites, with full array of
optional custom functionalities
E-Commerce
& Business Process customization
End-to-end portal and ecommerce site development, with integrations such as
payment gateway and cloud services etc. Include: Powerful and flexible Search,
Tracking, Orders & Invoicing, Advanced Cart features, Flexible Reporting, Promotions &
Discounts, Mailing using customized templates and more.
Web security consulting
Expertise in protecting websites and applications on the web against hackers
Web service development
Services on websites to enable mobile application development
Website hosting
Manage entire website set-up including hosting through third-party infrastructure
providers
Document, Data management &
image processing
Allow centralized repository of document versioning and workflow management
Specific Business application
development
Create custom business solutions to fulfill a specific need (eg. creating an invoicing
system, partnership incentive model, custom development on salesforce.com etc)
E-Marketing
Technology partner to leading social media and web marketing experts that can help
attract higher traffic; bulk promotions mailers and newsletters. We can also help you
with your Social Media strategy, Content writing, PR and more.
Cloud development with Amazon,
SalesForce, Google
Leverage existing cloud services that a business may have purchased, to deliver custom
business solutions
Confidential
Neurosystems
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