Negative consumption externalities

Negative externalities
A negative externality is a cost that is suffered by a third party as a result of an economic transaction. In a
transaction, the producer and consumer are the first and second parties, and third parties include any
individual, organisation, property owner, or resource that is indirectly affected. Externalities are also
referred to as spill over effects, and a negative externality is also referred to as an external cost.
Some externalities, like waste, arise from consumption while other externalities, like carbon emissions from
factories, arise from production.
Externalities commonly occur in situations where property rights over assets or resources have not been
allocated, or are uncertain. For example, no one owns the oceans and they are not the private property of
anyone, so ships may pollute the sea without fear of being taken to court. The importance of establishing
property rights is central to the ideas of influential Peruvian economist, Hernando De Soto, who has widely
argued that successful market economies need a widespread allocation of property rights to enable
economies to fully develop.
Showing negative production externalities
An external cost, such as the cost of pollution from industrial production, makes the marginal social cost
(MSC) curve higher than the private marginal cost (MPC).
The socially efficient output is where MSC = MSB, at Q1, which is a lower output than the market
equilibrium output, at Q.
Net welfare loss
Net welfare loss can exist in two situations. Firstly, it exists when the marginal cost to society of a particular
economic activity, such as manufacturing 200,000 computers, is greater than the marginal benefit to society.
Secondly, it can exist when the marginal benefit of a given economic activity, such as producing 50,000m
computers, is greater than the marginal cost.
The first situation can occur when the market produces 'too much', and the second when it produces 'too
For example, If we consider a manufacturer of computers which emits pollutants into the atmosphere, the
free market equilibrium will occur when marginal private benefit = marginal private costs, at output Q and
price P. The market equilibrium is at point A. However, if we add external costs, the socially efficient output
is Q1, at point B.
At Q marginal social costs (at C) are greater than marginal social benefits (at A) so there is a net loss. For
example, if the marginal social benefit at A is £5m, and the marginal social cost at C is £10m, then the net
welfare loss of this output is £10m - £5m = £5m. In fact, any output between Q1 and Q creates a net welfare
loss, and the area for all the welfare loss is the area ABC.
Therefore, in terms of welfare, markets over-produce goods that generate external costs.
Market Based Solutions:
Market-based solutions try to manipulate market forces to reduce the externality, by exploiting the price
mechanism. One such market-based solution is to extend property rights so that third parties can negotiate
with those individuals or organisations that cause the externality. British economist and Nobel Prize winner,
Ronald Coase argued that the establishment of property rights would provide an efficient solution to the
problem of externalities. As long as one party can establish a property right, there will be a bargaining
process leading to an agreement in which externalities are taken into account.
If property rights cannot be established, such as with the air, sea, or roads, then the only two options are:
We learn to live with externalities, or:
Government intervenes on our behalf through taxes or direct controls and regulations, such
Taxing polluters, such as carbon taxes, or taxes on plastic bags.
Subsidising households or firms to be non-polluters, such as giving grants for home insulation
Selling permits to pollute, which may become traded by the polluters.
Forcing polluters to pay compensation to those who suffer, such as making noise polluting
airports pay for double-glazing.
Road pricing schemes, such as the Electronic Road Pricing (ERP) system in Singapore,
which is a pay-as-you-go, card-based, road-pricing scheme.
Providing more information to consumers and producers, such as requiring that tickets to
travel on polluting forms of transport, especially air travel, should contain information on how much
CO2 pollution will be created from each journey.
Negative consumption externalities
When certain goods are consumed, such as demerit goods, negative effects can arise on third parties.
For example, if individuals consume alcohol, get intoxicated and do harm to the property of innocent third
parties, a negative consumption externality has arisen. This reduces the MSB by the extent of the negative
effect on others, so that the socially efficient consumption of alcohol is less than the free market level of
Another important example of a negative consumption externality if that of road congestion. As individuals
'consume' road-space they reduce available road-space and deny this space to others.
There are several remedies for negative consumption externalities, including imposing indirect taxes, and
setting minimum prices, imposing fines for over-consumption, controlling supply through a licensing
See also: pollution, carbon emissions and waste disposal