Board Meeting Minutes
IUPUI Campus Center
Room 306
Thursday, February 28, 2013
10:00 – 1:15 pm (Lunch at 11:45am)
Welcome and review agenda – Andy
10:00-10:05
Andy called meeting to order at 10:08 AM.
Standing reports
● Minutes (Action: approval) – Andy
10:05-10:10
Minutes approved by consensus.
●
Website – Hannah
10:10-10:15
Started using Google Analytics to track usage of new website (number of visits, pages visited, bounce rate, time
spent per page, etc.). Peak usage seems to occur around conference dates. Employer tab is underutilized; this
should be a focus for promotion going forward. Best practices page is also underutilized; it may be worthwhile to
change the format of this page to include downloadable resources (a la the INdorsed Resources page), rather than
its current discussion board format (which is duplicated by the LinkedIn group).
Direct URL entry and open web searches (Bing, Google, etc.) are the primary referral sources to the site. We may
want to increase promotion of the site on LinkedIn, since it is a commonly-used resource among members and our
external constituents. Andy: Natalie will be transitioning into webmaster role in coming months.
Goal #1: Continue and expand high quality, low-cost professional programs
Conference updates
● Spring Conference – Andy
○ Business Meeting Agenda
10:15-10:35
Jen will announce the iPad winner from the membership survey (Lori Ann Edinborough). Veronica will put call out
for new professionals, introduce JoEllen to membership, and mention the open Career Services Consultant at
Purdue CCO. Andy went through the rest of the business meeting agenda as written.
Conference slate includes two employer panels, comprised of 13 different companies; format is a bit atypical (i.e.
no break-out sessions), but will still include time for networking. Employer site visits start at 2 PM, and the
networking dinner & Pacers game start at 5 PM at Banker’s Life Fieldhouse (75 CDPI members and 81 employers
in attendance for the dinner & game). Veronica: make sure to check in with the registration table to get your
wristband, otherwise you won’t be able to get into the Fieldhouse for conference events.
●
Fall Conference ideas – All
Valpo is a potential site, and several have expressed interest in serving on the conference planning committee.
Natalie and Matt are potential co-chairs. Suggestion to touch base with Tim Luzader at Purdue regarding
sponsorship ideas. Matt will touch base with Tom Cath to discuss possibility of hosting at Valpo.
●
Co-Chair Benefits – Jill
Co-chairs will have registration fee waived; expense will come out of Board budget.
Awards – Libby
10:35-10:45
Connecting Indiana leaders to advance the career development profession
Tim Luzader will be awarded the Distinguished Professional Award, Holly Peck the Young Professional Award,
Liz Bushnell the Invested Professional Award. Purdue-Calumet will be recognized for their hosting of the Summer
Institute. Liz Bushnell and David Harden were finalists for the INpact Award (from Indiana InternNET), and Sara
Pennington-Busick won the award.
Kirk asked if there is a comprehensive list of all past winners of CDPI awards, to post on website. Libby will work
on this.
Virtual Career Fair – Natalie
10:45-10:55
Gayle provided employer assessment report (for 29 employers), and CareerEco will be cutting CDPI a check for
$2900. $500 was spent for marketing and promotions, which did appear to be worthwhile, given the increased
employer turnout. List of roughly 4,000 employers built from member schools; question as to whether or not this
list should be used for subsequent virtual fairs. Natalie: promotions should begin earlier next year. Matt sent out
press release to various local media around the state. Purdue West-Lafayette had the largest number of
registrants. Over 700 student registrants participated; data available for demographic breakdown. Intern could
be more involved with promotion of event next year.
Discussion on possible memorandum to schools to verify approval for usage of employer contacts for other
purposes (e.g. posting on CDPI website). Jill suggested creating a guide for Virtual Fair planner; Natalie will
compile this info.
Goal #2: Establish brand identity among external partners and admins
INdorsed Career Ready Graduate Program – Hannah
10:55-11:05
Survey of campus coordinators completed; responses indicated commonalities among participating schools (e.g.
# of students enrolled, # of students finishing certificate this year). Anderson University created promotional
video, which is on website. Liz is creating a “transfer form” for students enrolled in the program who switch
schools. Cindy is taking over program supervision in May. Andy, Holly Peck and James Mitchell are hoping to
present on INdorsed at MWACE. Anita: suggested that CDPI put together a promotional video for all campuses.
Other suggestions: put together a Prezi or Adobe Presenter presentation on the program to disseminate to
students. $500-700, $1000 suggested as amounts to set aside for creation of promo video (target audiences:
students, employers, parents). Ashley: collect student testimonials for video. Anita: would assist with CDPI
branding. Veronica will try to get a quote from Exact Target later today. Discussion on verbiage of “checklist” –
could diminish perceived significance of program for students (may not capture the reflective, holistic nature of the
program).
Communications and PR Campaign – Matt
11:05-11:15
Kirk suggested adding a notification on homepage for ways to contact the organization for job postings, updates,
etc. (he is still getting e-mails about job postings from member schools). Matt – internal communications being
consolidated, branded, streamlined this year through new website, new newsletter template, and listserv.
Meeting w/ PR consultant next week to discuss next year’s focus on external constituents and promoting CDPI
brand. Next newsletter will go out two weeks after Spring Conference.
Goal #3: Engage young professionals in our field through mentoring and leadership opportunities
Internship updates – Veronica & JoEllen
11:15-11:30
JoEllen works at Ivy Tech in career services, academic advising, disability services, admissions, and teaches a
few classes part-time; Virtual Internship will allow her to complete HR Development curriculum. She and
Veronica have been corresponding over the phone regarding projects. JoEllen has been collecting feedback on
INdorsed from participating and non-participating schools. JoEllen brought up mission statement inconsistency
between by-laws and conference promotions. Kirk clarified that mission in by-laws had specific wording to satisfy
Connecting Indiana leaders to advance the career development profession
state non-profit status policies. Discussion about the nature of CDPI’s external role, as stated in the vision
statement not being clear enough; i.e. it being the “clearing house” for questions about career development from
non-members (employers, administrators in higher ed, policymakers, etc.). JoEllen created organizational
structure chart for membership to understand operations of board. Ex-officio members need to be shown as
reporting to entire board, rather than just to President. JoEllen will also assist Matt with newsletter, and will need
to complete review of a training program for completion of internships. Scott suggested the training for
conference chairs as a program for review.
Engaging new professionals table - Veronica
11:30-11:35
Table will be offered again this conference.
Mentor Program – Ashley
11:35-11:40
18 participants at present. Generally positive comments from both mentees and mentors; most interaction has
been over the phone/e-mail. Next survey will be at end of June, and will be a bit longer. Andy – will need
succession plan for when Ashley leaves the board. Ashley – not a tremendous amount of work involved, except
in August during the matching process.
Stretch Break & Food
11:40-11:50
Goal #4: Develop long-term fiscal plan to best leverage CDPI resources to accomplish our mission
Treasurer – Scott
11:50-12:00
Suggestion to have more liquid cash on hand, rather than endowment, due to larger expenses for employerfocused events. Scott will be sending out treasury report to membership in December and June in the future to
have a more complete picture of finances to give to membership.
Goal #5: Assess membership and employers to identify strategic priorities
Membership Report and Survey – Jen
12:00-12:20
Discussed setting conference fee for non-members at a minimum of $80, to better incentivize membership.
Board assented. Issue regarding group registration: can only be done if all registrants are a member of the same
“category” (member or non-member), and therefore if an office has two CDPI members, and two non-members,
registration cannot be paid as a group unless all members are categorized as one or the other.
118 total survey respondents; virtual sharing of best practices was a major theme.
Total of 213 active members at present.
INCC Placement Survey – Natalie
12:20-12:40
Natalie working on parsing out public vs. private school data using Qualtrix. There were 82 respondents overall;
different practices evident from institution to institution. Suggestion to create an executive report from CDPI on
placement statistics and the processes for their collection to send to membership and ICHE and ICI. Discussion
on how to use data. Andy suggested a task force on placement to inform CDPI organizational view on handling
placement statistics and collection. Ashley suggested that this topic be featured at a break-out session for the Fall
Conference to share best practices for handling placement data collection. Jill suggested adding a for-profit
institution to break-out session panel, since they have very specific regulations for placement data. Jill, Matt,
Natalie, Hannah, and Andy will serve on task force. Scott suggested Mark Case as well for input on initiative.
Connecting Indiana leaders to advance the career development profession
Summer Leadership Institute – Jill
12:40-1:00
Suggestion to add board position for Training & Development. Jill suggested benching the SLI for one year, and
then move forward with decision. Other ideas: institute a monthly professional development webinar at a
subsidized cost for members. Kirk mentioned that this might eliminate the ever-shrinking amount of human
contact through CDPI professional development. Issue appears to be lack of interest among membership to
spend time and money on SLI. Jill: suggestion to switch to every third year, and have two separate tracks (one
for newer and the other for experienced professionals). Idea to use GCDF group training as an alternative to SLI.
Andy: suggestion to add ex-officio board member mid-year to tackle professional development. Natalie: need to
come up with a job description for this. Ashley: Florida Career Professionals Association has a board position like
this.
Membership Survey Limits – Andy
1:00-1:05
Andy suggested limiting the number of surveys sent out to membership each year. Natalie added that individuals
who propose a survey should have it evaluated by the board for approval to send out. Motion to permit only one
survey per semester achieved consensus.
New business
1:05-1:15
Most new board members are from north of Indianapolis; may want to diversify board geographically for next year
(Libby).
Site Visits
Networking Dinner @ Bankers Life Fieldhouse
Pacers vs. Clippers
Upcoming board meetings:
Friday, June 28th, 1-5pm (lunch at noon)
Location TBD
Connecting Indiana leaders to advance the career development profession
2:00-5:00
5:00-7:00
7:00-9:00