MBA: Entrepreneurship and Corporate Innovation
Data provided by: Kelly Hardy, David Kesse, Matt Hoham, Craig Kollen, Lisa Porter
Phase 1 (3cr)
Phase 2 (3cr)
Theory /
Opportunity
Business Plan
Development /
Presentations
Phase 3 (3cr)
Optional
Venture Capital /
Equity Infusion
Consulting Phase
(NIIC/ Small Business
Development Centre)
Year 1
Year 2
Marketing Implementation
•Timeline (based on approval of program)
Network to
Graduate Policy
Committee key
members
Founder’s Day
Dinner
Process Student
Applications and
Interview
Process
October 27, 2010
Summer 2011
Begin
Entrepreneurship
and Corporate
Innovation MBA
Fall 2012
September 2010
Spring 2011
Fall 2011
Graduate Policy
Committee
Approval
Promotions Begin
and Course Listing
in Course Catalog
Begin
Professional
Core Classes
Our Target Market
(Based on a M560 Survey – Dr. Jun Ma’s Class – N=33)
•Between ages 26-45
•Business or Engineering Bachelor degree
•Employed by mid- to large-sized company
•Tenure at current company 2+ years
•Household income $75,000+
Interest in IPFW Entrepreneurship Program
Not Interested
18%
Somewhat
Interested
37%
Very Interested
27%
Interested
18%
Prong #1
Public Relations
Four
Prong #2
Community Promotions
Prong
Marketing
Prong #3
Personal Selling
Prong #4
Target Market Communications
Approach
Entrepreneurship
Director
Instruction
Promotion
Competitions
PQ Instructor
($7000)
($10000)
($5000)
Some
Executive
Support
(Existing
Office Staff)
Resource
s Needed
Discussion