Functional Business Systems
• Some Information Systems are cross-functional
– Example: A TPS can affect several different business areas:
Accounting, Human Resources, Production, etc.
• Some Information Systems concentrate on one particular
business area (Accounting for example).
• However, to meet all the goals and needs of a business
area, the Information System may not fit into one of the 6
general categories.
Functional
Business
Areas
Functional Business Systems
• A complete
accounting system
may have some of the
characteristics of an
– MIS,
– TPS, and
– DSS.
• A complete marketing
system may combine
an
–
–
–
–
MIS,
ECS,
TPS, and
DSS
Example: Marketing System
TPS
ECS
DSS
MIS
Types of Information System vs.
Functional Business Areas
PCS
Accounting
Finance
HR
Marketing
Production
TPS
ECS
MIS
DSS EIS
Chapter 7
More Functional Systems
Functional Business Areas
Which functional area interests
you the most?
1.
2.
3.
4.
5.
Marketing
Finance
Human Resources
Accounting
Production/Operations/
Manufacturing
50%
1
50%
0%
0%
0%
2
3
4
5
Marketing Systems
•
•
•
•
•
•
•
Interactive Marketing
Sales Force Automation
Customer Relationship Management
Market Research and Forecasting
Advertising and Promotion
Product Management
Sales Management
What is Spyware?
1. Shares my personal info
with a data center
2. Takes control of my
computer
3. Delivers pop-up adds
4. Tracks my Internet usage
5. All of the above
100%
0%
1
0%
2
0%
3
4
0%
5
Has anyone ever head of Claria?
1. Yes, its for allergies
2. Yes, its a cartoon
3. Yes, they are leaders in online behavioral
marketing
25%
25%
4. No
1
2
3
4
25%
25%
10
Does Marketing have anything to
do with Spyware?
1. Yes
2. No
50%
1
50%
2
10
Targeted Marketing
• appeal to people in specific Communities
• Content of messages is aimed at targeted
audiences
• Context: If you buying plane tickets online,
you might be more interested in ad for
suitcases.
• Demographic/Psychographic  
Online Behavior.
Summary
•
There is a connection between all of the
following
• Targeted Marketing, Marketing Information
Systems, Spyware, Spam, and Junk Mail
• Information about your online behavior allows
companies to
1. Target you specifically
2. Learn about connections context, demographics,
psychographics, and online behavor
Does anyone really care about
manufacturing systems?
1. Yes
2. No
50%
50%
1
2
10
Manufacturing Systems
• This is where we see the use of process
control systems.
• From petroleum processing to toy
manufacturing
• CAM: Computer Aided Manufacturing
• CIM: Computer Integrated Manufacturing
Computer Integrated Manufacturing
(CIM)
• Simplify production processes. Re-engineer
vs. gradual improvement.
• Automation – robotics, artificial intelligence
• Integrate production process with other
systems: Order processing, inventory
control, finance systems.
Human Resource Systems
•
•
•
•
HRM: Human Resource Management
Employee Self-Service Systems
Online HRM systems...
Integration with Monster.com,
CareerBuilder.com, etc.
HR Systems
Accounting and Finance Systems
• What is really the difference between
accounting and finance?
Investment Management
1. Accounting
2. Finance
50%
1
50%
2
10
Cash flow forecasting
1. Accounting
2. Finance
50%
1
50%
2
10
Payroll
1.
2.
3.
4.
Accounting
Finance
HR
Accounting mostly
but some HR
25% 25% 25% 25%
1
2
3
4 10
Order processing
1. Accounting
2. Finance
50%
1
50%
2
10